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Initiatives such as education, incentives, and regulations are used to change people’s behaviour and thereby achieve policy objectives. Understanding and predicting the willingness of people to change their behaviour in response to an initiative is critical in assessing its likely effectiveness. We present a framework proposed by Kaine et al. (2010) for understanding and predicting the motivation of people to change their behaviour in response to a policy initiative. The framework draws on the marketing concept of ‘involvement’, a measure of motivation. Through application to a predator control case study, we show how the framework may be used to predict people’s responses to a policy initiative and how these predictions might help agencies develop strategies to promote behaviour change.
Geoff Kaine; Nicholas Kirk; Robyn Kannemeyer; Dean Stronge; Ben Wiercinski. Predicting People’s Motivation to Engage in Urban Possum Control. Conservation 2021, 1, 196 -215.
AMA StyleGeoff Kaine, Nicholas Kirk, Robyn Kannemeyer, Dean Stronge, Ben Wiercinski. Predicting People’s Motivation to Engage in Urban Possum Control. Conservation. 2021; 1 (3):196-215.
Chicago/Turabian StyleGeoff Kaine; Nicholas Kirk; Robyn Kannemeyer; Dean Stronge; Ben Wiercinski. 2021. "Predicting People’s Motivation to Engage in Urban Possum Control." Conservation 1, no. 3: 196-215.
This paper explores the concept of soil health from a human well-being perspective in Aotearoa New Zealand. Globally, soils play an integral role in wider society and the environment by maintaining a large range of ecosystem services and benefits. As populations and resource constraints increase and food production and food security become growing issues globally, there is a recognition of the importance of defining soil condition or soil health for sustaining all ecosystems, including services and benefits to humans, plants, animals, and micro-organisms. While the ecosystem services approach has helped to illuminate the varied services soils provide, an understanding of the complex human–soil relationships and values has been missing. Those seeking to understand and form concepts about soil health have concentrated on the more inherent biochemical, physical and economic (e.g., productivity) aspects of soils, but not on the human, social or cultural dimensions. It is argued in this paper that soils form an integral part of our social and cultural fabric and are fundamentally important to human and societal well-being. The way humans interact with, value and use soil is a critical part of determining the health and sustainability of soil ecosystems. We discuss how a well-being approach can improve understanding of soil health with respect to societal goals and needs. We believe this type of approach, which includes social and cultural dimensions, provides a more diverse and inclusive knowledge base and perspective to better inform the development of integrative policy. This would lead to improved management and decision-making of land resources and soils in Aotearoa New Zealand and globally.
Dean Stronge; Bryan Stevenson; Garth Harmsworth; Robyn Kannemeyer. A Well-Being Approach to Soil Health—Insights from Aotearoa New Zealand. Sustainability 2020, 12, 7719 .
AMA StyleDean Stronge, Bryan Stevenson, Garth Harmsworth, Robyn Kannemeyer. A Well-Being Approach to Soil Health—Insights from Aotearoa New Zealand. Sustainability. 2020; 12 (18):7719.
Chicago/Turabian StyleDean Stronge; Bryan Stevenson; Garth Harmsworth; Robyn Kannemeyer. 2020. "A Well-Being Approach to Soil Health—Insights from Aotearoa New Zealand." Sustainability 12, no. 18: 7719.