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Geoff Kaine
Manaaki Whenua Landcare Research, Lincoln 7608, New Zealand

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Journal article
Published: 01 August 2021 in Conservation
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Initiatives such as education, incentives, and regulations are used to change people’s behaviour and thereby achieve policy objectives. Understanding and predicting the willingness of people to change their behaviour in response to an initiative is critical in assessing its likely effectiveness. We present a framework proposed by Kaine et al. (2010) for understanding and predicting the motivation of people to change their behaviour in response to a policy initiative. The framework draws on the marketing concept of ‘involvement’, a measure of motivation. Through application to a predator control case study, we show how the framework may be used to predict people’s responses to a policy initiative and how these predictions might help agencies develop strategies to promote behaviour change.

ACS Style

Geoff Kaine; Nicholas Kirk; Robyn Kannemeyer; Dean Stronge; Ben Wiercinski. Predicting People’s Motivation to Engage in Urban Possum Control. Conservation 2021, 1, 196 -215.

AMA Style

Geoff Kaine, Nicholas Kirk, Robyn Kannemeyer, Dean Stronge, Ben Wiercinski. Predicting People’s Motivation to Engage in Urban Possum Control. Conservation. 2021; 1 (3):196-215.

Chicago/Turabian Style

Geoff Kaine; Nicholas Kirk; Robyn Kannemeyer; Dean Stronge; Ben Wiercinski. 2021. "Predicting People’s Motivation to Engage in Urban Possum Control." Conservation 1, no. 3: 196-215.

Preprint content
Published: 13 April 2021
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Governments around the world are seeking to slow the spread of Covid-19 by implementing measures that encourage, or mandate, changes in people's behaviour. These changes include the wearing of face masks, social distancing, and testing and self-isolating when unwell. The success of these measures depends on the commitment of individuals to change their behaviour accordingly. Understanding and predicting the motivation of individuals to change their behaviour is therefore critical in assessing the likely effectiveness of these measures in slowing the spread of the virus. In this paper we draw on a novel framework, the I3 Compliance Response Framework, to understand and predict the motivation of residents in Auckland, New Zealand, to comply with measures to prevent the spread of Covid-19. The Framework is based on two concepts. The first uses the involvement construct to predict the motivation of individuals to comply. The second separates the influence of the policy measure from the influence of the policy outcome on the motivation of individuals to comply. The Framework differentiates between the strength of individuals' motivation and their beliefs about the advantages and disadvantages of policy outcomes and policy measures. We show this differentiation is useful in predicting an individual's possible behavioural responses to a measure and how it assists government agencies to develop strategies to enhance compliance.

ACS Style

Geoff Kaine; Suzie Greenhalgh; Vic Wright. Compliance with Covid-19 measures: evidence from New Zealand. 2021, 1 .

AMA Style

Geoff Kaine, Suzie Greenhalgh, Vic Wright. Compliance with Covid-19 measures: evidence from New Zealand. . 2021; ():1.

Chicago/Turabian Style

Geoff Kaine; Suzie Greenhalgh; Vic Wright. 2021. "Compliance with Covid-19 measures: evidence from New Zealand." , no. : 1.

Journal article
Published: 01 June 2018 in Agricultural Water Management
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ACS Style

L. Finger; Thabo Thayalakumaran; S. Longley; G. Kaine. Assessing lifestyle, productive and environmental consequences of tailwater reuse in the Shepparton Irrigation Region, Australia. Agricultural Water Management 2018, 205, 50 -62.

AMA Style

L. Finger, Thabo Thayalakumaran, S. Longley, G. Kaine. Assessing lifestyle, productive and environmental consequences of tailwater reuse in the Shepparton Irrigation Region, Australia. Agricultural Water Management. 2018; 205 ():50-62.

Chicago/Turabian Style

L. Finger; Thabo Thayalakumaran; S. Longley; G. Kaine. 2018. "Assessing lifestyle, productive and environmental consequences of tailwater reuse in the Shepparton Irrigation Region, Australia." Agricultural Water Management 205, no. : 50-62.