Ioana-Simona Ivasciuc

Dr. Ioana-Simona Ivasciuc

orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 December 2022 in Sustainability
Verified
Journal Article
Open access
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Ioana-Simona IvasciucIoana-Simona Ivasciuc
Ioana-Simona Ivasciuc
Gheorghe EpuranGheorghe Epuran
Gheorghe Epuran
DVDaniela Roxana Vuta
Daniela Roxana Vuta
Bianca TescasiuBianca Tescasiu
Bianca Tescasiu
The purpose of this article is to analyse the impact of telework on the work-life balance, productivity, and health of different generations of Romanian employees. Qualitative and quantitative methods provide the means to exploit the richness of data and deepen the understanding of the phenomenon studied. The quantitative data derived from a research instrument was associated with qualitative data collection. Quantitative research was conducted to achieve the stated purpose using the survey method, the number of respondents being 1098 persons. The research tool was an online questionnaire. Results highlight how telework affected each generation of employees. The satisfaction towards teleworking achieved by Generation Z and Baby Boomers is, on average, higher than that of Generation Y and X. The differences between the age groups (Generation Z, Y, X, and Baby Boomers) in terms of telework satisfaction levels were also tested, considering each of the three aspects examined and presented in the article’s title. At the conceptual level, research brings a new methodological approach as an element of originality that can be used for similar future research. Moreover, new concepts on the effects of telework on employees were connected and analysed simultaneously: work-life balance, productivity, and health of employees during teleworking. At the operational level, this type of research can determine the degree of satisfaction of employees in different companies/organizations and identify solutions to increase employee engagement.

19 January 2023 in Sustainability
Verified
Journal Article
Open access
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Ioana-Simona IvasciucIoana-Simona Ivasciuc
Ioana-Simona Ivasciuc
AIAna Ispas
Ana Ispas
An important driver of socio-economic development in mountain areas is sustainable tourism. Young entrepreneurs can represent a solution for the sustainable development of the mountain area. However, little is known if an opportunity or necessity drives them to engage in sustainable tourism business in the mountain area. The present study uses the motivation–ability–opportunity (MAO) framework in an effort to understand young entrepreneurs’ sustainable behavior. Semi-structured interviews with young tourism entrepreneurs in the Romanian Carpathian Mountains (n = 21) showcase why young business owners are motivated to engage in sustainable behaviors, how they make the sustainable outcome happen, and what is entrepreneurs’ perception on the opportunities that allow them to do sustainable business. This paper brings new perspectives presenting the perception of young entrepreneurs regarding the opportunities provided by natural resources in the mountain area for the sustainable development of the tourism business. The results reveal that intrinsic motivation is dominant, sustainable business development being considered an extension of personal lifestyle by most of the study participants. All respondents stated that they have knowledge about alternative energy sources, and they want to use them as much as possible in their business. Most respondents have the managerial capability to integrate the specifics of the area in the offers and to use the natural resources and infrastructure to business advantage. The use of technologies that help save resources is considered an opportunity to build a sustainable business by all study respondents, followed by facilities offered by the local community. The findings may be used by governments and other stakeholders to make key decisions that stimulate sustainable forms of entrepreneurship in the mountain area.

29 December 2020 in Sustainability
Verified
Journal Article
Open access
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Gheorghe EpuranGheorghe Epuran
Gheorghe Epuran
Bianca TescasiuBianca Tescasiu
Bianca Tescasiu
ATAlina Tecau
Alina Tecau
Ioana-Simona IvasciucIoana-Simona Ivasciuc
Ioana-Simona Ivasciuc
Adina Nicoleta CandreaAdina Nicoleta Candrea
Adina Nicoleta Candrea
The purpose of this research is to find if the stakeholders involved in rural tourism (primary producers of ecological goods, tourism service providers, and tourists, as carriers of demand for tangible products and ecological services) are concerned with integrating principles and values of sustainable tourism through permaculture and downshifting, and how these two phenomena might become sources for sustainable development in rural areas. To achieve this purpose, qualitative research was conducted among tourism producers, intermediaries, and tourists from the Brașov region–one of the most important touristic areas of Romania and, also, an important region with rural tourism destinations. The results revealed that there is a particular preoccupation regarding permaculture and downshifting, and they might contribute to the local development of rural tourism areas. The novelty elements brought by this research are synthesized in a matrix where permaculture and downshifting were presented as important sources for the sustainable development of tourism in rural areas.

19 May 2025 in Administrative Sciences
Verified
Journal Article
Open access
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Ioana-Simona IvasciucIoana-Simona Ivasciuc
Ioana-Simona Ivasciuc
Adina Nicoleta CandreaAdina Nicoleta Candrea
Adina Nicoleta Candrea
AIAna Ispas
Ana Ispas
Generation Z, known for its digital fluency and distinct consumer behaviors, is an increasingly influential demographic in the tourism industry. As a sustainability-focused generation, their preferences and behaviors are shaping the future of travel. This study explores the tourism experiences of Romanian Generation Z members, focusing on their travel patterns, motivations, information sources, and service preferences. A bibliometric analysis of the existing literature was conducted to identify research trends and gaps in understanding Generation Z’s tourism behaviors. Using a mixed-method approach, the study integrates survey data from 399 respondents with AI-generated insights from ChatGPT 4o mini to compare traditional research methods with AI-driven analysis. It examines how AI interprets and predicts travel behaviors, highlighting the reliability and biases inherent in AI models. Key discrepancies between the two methods were found: The survey indicated a preference for car travel and commercial accommodation, while AI predictions favored air travel and private accommodation. Additionally, AI emphasized a growing interest in eco-friendly transportation and connections to natural and cultural environments, offering a broader scope than the survey alone. Both methods revealed a trend toward digital platforms for travel planning, moving away from traditional agencies. The findings suggest that AI can complement traditional research by providing actionable insights, though its limitations emphasize the need for a balanced integration of both methods. This study offers new perspectives on Generation Z’s tourism experiences.

8 March 2023 in Sustainability
Verified
Journal Article
Open access
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Alexandra ZamfiracheAlexandra Zamfirache
Alexandra Zamfirache
TSTitus Suciu
Titus Suciu
CACarmen Elena Anton
Carmen Elena Anton
Ruxandra Gabriela AlbuRuxandra Gabriela Albu
Ruxandra Gabriela Albu
Ioana-Simona IvasciucIoana-Simona Ivasciuc
Ioana-Simona Ivasciuc
Among the most important factors that favor the development of a sustainable business environment are the sources of financing and the skills developed by the higher education system, according to recent studies. To align with these, several universities have started providing entrepreneurship knowledge. Are these sufficiently well-known by the students in Romania? The current paper aims to carry out an in-depth analysis of concepts. The primary objective of this study is to explore the most relevant sources of entrepreneurial financing in the context of a sustainable entrepreneurial higher education. For such an endeavor, quantitative research was conducted, being designed and distributed through a questionnaire. Data were collected from a sample of 285 students of Transilvania University in Brasov interested in entrepreneurship. Results indicate that the main sources of entrepreneurial financing are retained earnings/profit, personal sources, supplier credits, European funds, loans (bank credits), leasing, and business angels. Evidence shows that most respondents assert great confidence in European funds. Notably, the entrepreneurial qualities of the founder are one of the enablers of a successful and sustainable business. Additionally, this research opens new ways of collaboration between the academic and the business environment to better train future professionals in the economic field.

18 December 2024 in Administrative Sciences
Verified
Journal Article
Open access
PDF file
Ioana-Simona IvasciucIoana-Simona Ivasciuc
Ioana-Simona Ivasciuc
Adina Nicoleta CandreaAdina Nicoleta Candrea
Adina Nicoleta Candrea
AIAna Ispas
Ana Ispas
Brenda Andreea PIUARUBrenda Andreea PIUARU
Brenda Andreea PIUARU
In recent years, Generation Z has had a pivotal influence across global industries, with tourism being significantly impacted. As the first generation fully immersed in digital technology, Generation Z members have travel preferences, behaviours, and values which differ markedly from previous generations, presenting both challenges and opportunities for the tourism sector. This study explores studies on Generation Z in the context of the tourism industry through key research questions, including the primary trends and thematic clusters in the existing literature, the most influential journals and authors, and the temporal evolution of research in this area. To address these questions, this article presents a comprehensive bibliometric analysis of 217 publications on Generation Z and tourism, spanning from 2018 to 2024, sourced from the Web of Science. Using VOSviewer, the analysis maps the main trends, the most influential publications, and the emerging themes, providing insights into how Generation Z is reshaping the tourism landscape. The bibliometric analysis and VOSviewer mapping add a rigorous methodological approach, offering a structured overview of existing research while identifying gaps for further exploration, especially in this emerging field. The study highlights the most published and cited journals, providing a broad contextual view, followed by an in-depth exploration of thematic clusters within Generation Z tourism research. The results indicate that although research on this topic gained attention in 2018, it is still in its early stages, with significant room for expansion. Current studies primarily focus on social media marketing communications for Generation Z, as well as Generation Z tourism experiences and their attitudes and preferences towards tourism, suggesting areas for future exploration.