Ioana-Simona Ivasciuc is a Lecturer at the Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Romania, where she also serves as Erasmus Coordinator. She holds a PhD in Marketing from Transilvania University of Brașov and has extensive professional experience in tourism and hospitality management, having previously worked as a hotel general manager and scientific researcher. Her academic and research interests focus on tourism marketing, digital transformation, artificial intelligence in tourism, sustainable tourism development, tourist experiences, and destination marketing. She is the author of the book Hotel Marketing: Be Your Hotel’s Guest! and has published numerous scientific articles in international journals, addressing emerging technologies, consumer behavior, sustainability, and innovation in tourism.
Ioana-Simona Ivasciuc is a Lecturer at the Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Romania, where she also serves as Erasmus Coordinator. She holds a PhD in Marketing from Transilvania University of Brașov and has extensive professional experience in tourism and hospitality management, having previously worked as a hotel general manager and scientific researcher. Her academic and research interests focus on tourism marketing, digital transformation, artificial intelligence in tourism, sustainable tourism development, tourist experiences, and destination marketing. She is the author of the book Hotel Marketing: Be Your Hotel’s Guest! and has published numerous scientific articles in international journals, addressing emerging technologies, consumer behavior, sustainability, and innovation in tourism.