This paper examines the potential benefits and challenges of using the generative AI model, ChatGPT, in higher education, in the backdrop of the constructivist theory of learning. This perspective-type study presents five benefits of ChatGPT: the potential to facilitate adaptive learning, provide personalised feedback, support research and data analysis, offer automated administrative services, and aid in developing innovative assessments. Additionally, the paper identifies five challenges: academic integrity concerns, reliability issues, inability to evaluate and reinforce graduate skill sets, limitations in assessing learning outcomes, and potential biases and falsified information in information processing. The paper argues that tertiary educators and students must exercise caution when using ChatGPT for academic purposes to ensure its ethical, reliable, and effective use. To achieve this, the paper proposes various propositions, such as prioritising education on the responsible and ethical use of ChatGPT, devising new assessment strategies, addressing bias and falsified information, and including AI literacy as part of graduate skills. By balancing the potential benefits and challenges, ChatGPT can enhance students’ learning experiences in higher education.

Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim, the objectives of this study are to standardise some dimensions of halal tourism, such as conceptions and definitions, principles, scope and impacts, trends, and opportunities and challenges. A systematic review of literature was conducted, and in total, 27 articles were taken into consideration, in which the review protocol proposed in this study makes use of specific techniques such as PRISMA, applied thematic analysis and bibliographic documentary review within a large hermeneutic-interpretative framework. The theoretical contribution of this study includes characterising the conception, definition and principle of halal marketing, and the practical contribution includes economic, socio-cultural and environmental impacts.

Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh, this study investigated the factors that influenced the existing elderly users’ continuance intention to use this technology. The Technology Acceptance Model (TAM) has been used here as a theoretical basis. A model using structural equation modelling was developed for the elderly diabetic patients’ continuance intention to use digital health wearables. Survey-based data were collected in Bangladesh from 223 diabetic patients aged sixty years and older. This study found that all six constructs, namely, perceived usefulness (β = 0.183), perceived ease of use (β = 0.165), perceived irreplaceability (β = 0.138), perceived credibility (β = 0.165), compatibility (β = 0.285) and social influence (β = 0.226) had a positive influence on elderly diabetic patients’ continuance intention to use digital health wearables. Along with the theoretical contributions, the findings of this study can be used by developers of digital health wearables, manufacturers, marketers and health practitioners in developing better strategies to increase the elderly diabetic patients’ continuance intention to use this technology.

Purpose: This study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's growth in publication and citation, and an exploration of the journal's major themes and methodologies employed.Design/methodology/approach: This study used a bibliometric methodology consisting of analytical techniques such as performance analysis, co-authorship network analysis, and bibliographic coupling to present a retrospective of JRIM.Findings: This study finds that JRIM has grown consistently in terms of its publications and citations with its major themes being social media, advertising and communication, technology adoption, customer behavior, multi-channel marketing, viral marketing, and relationship marketing. This study also reveals that the journal's contributing authors tend to employ empirical and quantitative methodologies.Originality/value: This is the first study to present a retrospective of JRIM and one of the few that present a retrospective of interactive marketing. Besides presenting the major themes, this study also analyzes the growth that such themes have undergone with time and what are the major themes in recent times in relation to the body of knowledge on interactive marketing curated through JRIM.

Purpose: This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing ( IJBM ), the leading journal for bank marketing. Design/methodology/approach: This study conducts a bibliometric analysis to analyze the performance and intellectual structure of bank marketing literature curated through IJBM between 1983 and 2020. Findings: This study sheds light on the growing influence and impact of IJBM on the field of bank marketing through six major clusters (themes): relationship marketing and service quality in banking and financial services, consumer behavior in banking and financial services, customer satisfaction and loyalty in banking and financial services, electronic or online banking and financial services, Islamic banking and financial services, and service failure and recovery in banking and financial services. Research limitations/implications: Though this study offers a state-of-the-art overview of bank marketing through the lens of IJBM , the insights remain limited to the accuracy and availability of bibliographic data of the journals from Scopus. Originality/value: To the best of the authors' knowledge, this study represents the first objective assessment of bank marketing and IJBM . Thus, this study should be useful to past and prospective authors, editorial board members, editors, readers and reviewers to gain a one-stop understanding about bank marketing through the contributions of IJBM .