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This study investigates Chinese perceptions of Rio’s destination image before and after the 2016 Olympics. Samples of 573 and 564 residents from Shanghai were surveyed before and after the event. The Olympics raised awareness of Rio and as an Olympic host city. Post-games perceptions of affective image and tourist attractions were higher for people aware that Rio had hosted the Olympics. However, pre-games perceptions of tourism infrastructure and service in Rio were lower for participants aware that Rio would host the Olympics, and that the post-games perceptions of tourism infrastructure and service were lower than pre-games perceptions.
Dongfeng Liu; Geoff Dickson; Jinming Zheng. Chinese Perceptions of Rio's destination image before and after the 2016 Olympics. Asia Pacific Journal of Tourism Research 2021, 26, 894 -904.
AMA StyleDongfeng Liu, Geoff Dickson, Jinming Zheng. Chinese Perceptions of Rio's destination image before and after the 2016 Olympics. Asia Pacific Journal of Tourism Research. 2021; 26 (8):894-904.
Chicago/Turabian StyleDongfeng Liu; Geoff Dickson; Jinming Zheng. 2021. "Chinese Perceptions of Rio's destination image before and after the 2016 Olympics." Asia Pacific Journal of Tourism Research 26, no. 8: 894-904.
Websites are a highly effective instrument for marketing and purchasing sporting goods. The purpose of this article is to propose and test a model of hedonism, perceived ease use and perceived usefulness, website quality, flow experience, e-satisfaction and e-loyalty. Data were collected from users of the largest online sporting goods retailer in Iran. Participants completed a seven-item scale for e-loyalty ( Gremler & Brown, 1996 ), three-item scale for e-satisfaction ( Janda et al., 2002 ); four-item scale for flow ( O’Cass & Carlson, 2010 ), five-item scale for website quality ( Hur et al., 2011 ), four-item scales for both perceived ease use and perceived usefulness ( Venkatesh & Davis, 1996 ) and four-item scale for hedonism ( Mohammadi & Isanejad, 2018 ). The results of structural equation model show that user beliefs and website quality have a positive effect on the flow experience. Hedonism also affected e-satisfaction and e-loyalty. Although the findings have shown meaningful relationships, there are other influential factors such as skill/challenge, perceived playfulness and interactivity that may play a fundamental role in the flow experience and thus satisfaction and loyalty.
Sardar Mohammadi; Geoff Dickson. Online Shopping for Sporting Goods: The Role of Flow, E-Satisfaction, and E-Loyalty. Global Business Review 2021, 1 .
AMA StyleSardar Mohammadi, Geoff Dickson. Online Shopping for Sporting Goods: The Role of Flow, E-Satisfaction, and E-Loyalty. Global Business Review. 2021; ():1.
Chicago/Turabian StyleSardar Mohammadi; Geoff Dickson. 2021. "Online Shopping for Sporting Goods: The Role of Flow, E-Satisfaction, and E-Loyalty." Global Business Review , no. : 1.
According to the World Travel and Tourism Council's (WTTC) most recent reports, one in every ten jobs (an estimated 330 million) is influenced if not directly supported by travel and tourism-related activity, making it one of the world's largest economic sectors. Whilst the boundaries that separate adventure tourism from active/sport tourism are blurred, the subject is certainly not lacking in terms of evidence-based definitions, conceptual frameworks, or typologies. This chapter offers a critical overview of the existing body of knowledge that relates to the emergence of a global active and/or adventure-based tourism economy. The authors complement their review of the literature with a case study looking at the ‘home of adventure', Queenstown, New Zealand.
Richard Keith Wright; Geoff Dickson; Richard Opara Ajiee. Active Tourism in the Active Economy. Handbook of Research on Climate Change and the Sustainable Financial Sector 2021, 119 -137.
AMA StyleRichard Keith Wright, Geoff Dickson, Richard Opara Ajiee. Active Tourism in the Active Economy. Handbook of Research on Climate Change and the Sustainable Financial Sector. 2021; ():119-137.
Chicago/Turabian StyleRichard Keith Wright; Geoff Dickson; Richard Opara Ajiee. 2021. "Active Tourism in the Active Economy." Handbook of Research on Climate Change and the Sustainable Financial Sector , no. : 119-137.
Esports is a rapidly growing industry. However, the unidentifiable governance structure of the industry has contributed to a number of integrity-eroding activities. By exploring esports stakeholder dynamics, this paper answers the question, “Is the esports governance model sustainable?” Data were sourced from documentation, focus groups (N = 3) and semi-structured interviews (N = 6). Thematic analysis was conducted using Nvivo. The findings suggest that (1) the current esports governance framework features some attributes of the “lead organisation-governed network”, with the power residing mainly in game publishers; (2) the rising power of other stakeholders in the network seeking to address integrity issues has caused fragmentation of the esports governance framework; (3) esports governance is evolving towards a network administration organisation (NAO) model. Such evolution has a few challenges—most notably, the compliance of game publishers. Given the social impact of the integrity issues, governments should play a main role in facilitating a NAO model.
Qi Peng; Geoff Dickson; Nicolas Scelles; Jonathan Grix; Paul Brannagan. Esports Governance: Exploring Stakeholder Dynamics. Sustainability 2020, 12, 8270 .
AMA StyleQi Peng, Geoff Dickson, Nicolas Scelles, Jonathan Grix, Paul Brannagan. Esports Governance: Exploring Stakeholder Dynamics. Sustainability. 2020; 12 (19):8270.
Chicago/Turabian StyleQi Peng; Geoff Dickson; Nicolas Scelles; Jonathan Grix; Paul Brannagan. 2020. "Esports Governance: Exploring Stakeholder Dynamics." Sustainability 12, no. 19: 8270.
This paper studies a luxury sporting goods supply chain (LSGSC) experiencing trade disruption and market volatility. We propose a flexible trade credit contract with minimum order quantity (MOQ) and design a coordination mechanism between a supplier and a loss-averse wholesaler. We extend our study to a multi-tiered product setting and examine the impacts of social influences and loss aversion on SC decisions and channel coordination. Given the gloomy post-Covid-19 economic prospects in an era of reglobalization, this study urges trade associations and business leaders to immunize their SCs by considering behavioral biases and social influences and revisiting their contractual obligations.
Sobhan Asian; Jian Wang; Geoff Dickson. Trade disruptions, behavioral biases, and social influences: Can luxury sporting goods supply chains be immunized? Transportation Research Part E: Logistics and Transportation Review 2020, 143, 102064 -102064.
AMA StyleSobhan Asian, Jian Wang, Geoff Dickson. Trade disruptions, behavioral biases, and social influences: Can luxury sporting goods supply chains be immunized? Transportation Research Part E: Logistics and Transportation Review. 2020; 143 ():102064-102064.
Chicago/Turabian StyleSobhan Asian; Jian Wang; Geoff Dickson. 2020. "Trade disruptions, behavioral biases, and social influences: Can luxury sporting goods supply chains be immunized?" Transportation Research Part E: Logistics and Transportation Review 143, no. : 102064-102064.
This study examined the determinants of image and image fit between a sport and its domestic and international governing bodies. Data were collected using eight online surveys ( n = 1,862). Each of the eight surveys focused on a single sport and either its national or international governing organization (e.g., athletics and the International Association of Athletics Federations (IAAF) or athletics and the German Athletics Federation). Regression analyses revealed that sport interest, trust, age, and gender significantly influenced the overall image fit of the sport with the organization. Trust was significantly associated with both sport image and organization image. Sport organizations should become more adept at leveraging their association with their (positively viewed) athletes and their sport. To leverage the link with their sport, sport organizations should associate themselves with “feel good” dimensions of their sport. This study is the first to examine image fit between a sport and its domestic and international governing organization.
Kirstin Hallmann; Geoff Dickson; Nadja Giesen. Determinants of Image and Image Fit: A Study of Four Sports and Their Domestic and International Governing Organizations. Communication & Sport 2020, 1 .
AMA StyleKirstin Hallmann, Geoff Dickson, Nadja Giesen. Determinants of Image and Image Fit: A Study of Four Sports and Their Domestic and International Governing Organizations. Communication & Sport. 2020; ():1.
Chicago/Turabian StyleKirstin Hallmann; Geoff Dickson; Nadja Giesen. 2020. "Determinants of Image and Image Fit: A Study of Four Sports and Their Domestic and International Governing Organizations." Communication & Sport , no. : 1.
PurposeThere are different streams of research in the service marketing literature concerning value co-creation. Most of the research focuses on value co-creation for the benefit of the customer. However, value is also co-created for the benefit of the provider, especially in a business-to-business context. The purpose of this research is to understand (1) how value is co-created in a sport business-to-business context (i.e. sailing) and (2) how the prevailing value co-creation approaches explain value co-creation processes differently in a sport business-to-business context.Design/methodology/approachThe research was contextualised within the Auckland sailing cluster. Primary data were collected via 27 interviews, as well as observations at events. Secondary data include 13 documents of organisational information and archival data. Data were analysed deductively and interpreted using two different theoretical lenses: service-dominant logic (SDL) and service logic (SL).FindingsThe value co-creation analysis of the sailing cluster permitted theorising about relationships in sport management at different levels of aggregation and abstraction. Every actor is embedded in a wider sport eco-system triggered by sport activities and always has a dual role as provider and beneficiary. Actors that are in control of specific sport activities are pivotal actors and provide a value network for others.Research limitations/implicationsThis research suggests that SDL and SL approaches to value co-creation are complementary and that further research is necessary to integrate and operationalise these approaches.Practical implicationsIt helps practitioners to better understand how value is co-created in sport business-to-business contexts.Originality/valueThis research shows the complementarity of two differing theoretical approaches to explain value co-creation in sport business-to-business settings.
Anna Gerke; Herbert Woratschek; Geoff Dickson. How is value co-created in a sport business-to-business context? Sport, Business and Management: An International Journal 2020, 10, 403 -430.
AMA StyleAnna Gerke, Herbert Woratschek, Geoff Dickson. How is value co-created in a sport business-to-business context? Sport, Business and Management: An International Journal. 2020; 10 (4):403-430.
Chicago/Turabian StyleAnna Gerke; Herbert Woratschek; Geoff Dickson. 2020. "How is value co-created in a sport business-to-business context?" Sport, Business and Management: An International Journal 10, no. 4: 403-430.
This study examined the mediating role of social capital on the relationship between organizational culture and knowledge management. Data were obtained from bank employees in Iran. After a screening process, the data from a sample of 127 employees was used to test the mediation model using structural equation modeling (SEM). The results indicated that organizational culture had a significant positive effect on knowledge management and social capital. Furthermore, social capital had a significant positive effect on knowledge management confirming the mediating role of social capital. The current research contributes to the knowledge management literature by exploring a plausible explanation for the strong relationships between organizational culture and knowledge management. This study encourages practitioners to develop social capital and mutual trust among employees to promote effective knowledge management practices.
Leila Afshari; Ali Hadian Nasab; Geoff Dickson. Organizational Culture, Social Capital, and Knowledge Management. International Journal of Knowledge Management 2020, 16, 52 -66.
AMA StyleLeila Afshari, Ali Hadian Nasab, Geoff Dickson. Organizational Culture, Social Capital, and Knowledge Management. International Journal of Knowledge Management. 2020; 16 (2):52-66.
Chicago/Turabian StyleLeila Afshari; Ali Hadian Nasab; Geoff Dickson. 2020. "Organizational Culture, Social Capital, and Knowledge Management." International Journal of Knowledge Management 16, no. 2: 52-66.
Sara Keshkar; Ian Lawrence; Mark Dodds; Erin Morris; Tara Mahoney; Kevin Heisey; Francesco Addesa; David Hedlund; Geoff Dickson; Hamid Ghasemi; Abdullah Faruq; Michael Naylor; Jr. James Santomier; Teesside University Business School; Cortland Suny Cortland. The Role of Culture in Sports Sponsorship: an Update. Annals of Applied Sport Science 2019, 7, 57 -81.
AMA StyleSara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, Jr. James Santomier, Teesside University Business School, Cortland Suny Cortland. The Role of Culture in Sports Sponsorship: an Update. Annals of Applied Sport Science. 2019; 7 (1):57-81.
Chicago/Turabian StyleSara Keshkar; Ian Lawrence; Mark Dodds; Erin Morris; Tara Mahoney; Kevin Heisey; Francesco Addesa; David Hedlund; Geoff Dickson; Hamid Ghasemi; Abdullah Faruq; Michael Naylor; Jr. James Santomier; Teesside University Business School; Cortland Suny Cortland. 2019. "The Role of Culture in Sports Sponsorship: an Update." Annals of Applied Sport Science 7, no. 1: 57-81.
This article examines competitive balance at the Summer Olympic Games between 1992 and 2016 by measuring the distribution of gold medals, medals and medal points amongst nations, for overall and male and female competitions. The key findings are overall; there has been no improvement in competitive balance since the 1992 Olympics. There is some evidence that competitive balance has improved in male competitions, as shown by decreased HHIN, CV and CR4 values. The analysis of female competitions suggests that competitive balance has remained largely unchanged. However, the CV Gold indicator provides evidence of a significant decline in competitive balance. The findings facilitate a more evidence-based evaluation of existing policy measures and strategies, and their refinement where appropriate. Policy suggestions are proffered for the International Olympic Committee (IOC) and various International Federations (IFs), and non-major nations to promote a more balanced development and competition particularly for women.
Jinming Zheng; Geoff Dickson; Taeyeon Oh; Veerle De Bosscher. Competitive balance and medal distributions at the Summer Olympic Games 1992–2016: overall and gender-specific analyses. Managing Sport and Leisure 2019, 24, 45 -58.
AMA StyleJinming Zheng, Geoff Dickson, Taeyeon Oh, Veerle De Bosscher. Competitive balance and medal distributions at the Summer Olympic Games 1992–2016: overall and gender-specific analyses. Managing Sport and Leisure. 2019; 24 (1-3):45-58.
Chicago/Turabian StyleJinming Zheng; Geoff Dickson; Taeyeon Oh; Veerle De Bosscher. 2019. "Competitive balance and medal distributions at the Summer Olympic Games 1992–2016: overall and gender-specific analyses." Managing Sport and Leisure 24, no. 1-3: 45-58.
Tien-Chin Tan; Jinming Zheng; Geoff Dickson. Policy transfer in elite sport development: the case of elite swimming in China. European Sport Management Quarterly 2019, 19, 645 -665.
AMA StyleTien-Chin Tan, Jinming Zheng, Geoff Dickson. Policy transfer in elite sport development: the case of elite swimming in China. European Sport Management Quarterly. 2019; 19 (5):645-665.
Chicago/Turabian StyleTien-Chin Tan; Jinming Zheng; Geoff Dickson. 2019. "Policy transfer in elite sport development: the case of elite swimming in China." European Sport Management Quarterly 19, no. 5: 645-665.
The Sport Value Framework provides a new logic for value creation in sport based on the Service-dominant logic. The Sport Value Framework is a general theory with high level of abstraction, and there is no middle-range theory yet to link it to empirical data. The purpose of this research is to provide one middle-range theory connecting empirical findings to the Sport Value Framework. The authors used a case study approach of a geographical localised sport industry. Primary data collection in the Auckland sailing industry included 27 interviews and observations at events. Secondary data include 13 documents of organisational information and archival data. Data were analysed with NVivo. The results suggest that the Sport Value Framework explains value creation within a localised sport industry. The middle-range theory between the authors’ data and the Sport Value Framework is the Sport Cluster Concept. Eight of the ten foundational premises of the Sport Value Framework are relevant to the case. The results confirm the Sport Cluster Concept as a middle-range theory to explain value creation in localised sport industries through the lenses of the Service-dominant logic. This research helps sport management practitioners to better understand value creation in localised sport industries. It suggests that sport management and marketing scholars should focus more on networks of actors and related inclusive empirical research designs rather than focusing on isolated elements and single actors of sport industries.
Anna Gerke; Herbert Woratschek; Geoff Dickson. The sport cluster concept as middle-range theory for the sport value framework. Sport Management Review 2019, 23, 200 -214.
AMA StyleAnna Gerke, Herbert Woratschek, Geoff Dickson. The sport cluster concept as middle-range theory for the sport value framework. Sport Management Review. 2019; 23 (2):200-214.
Chicago/Turabian StyleAnna Gerke; Herbert Woratschek; Geoff Dickson. 2019. "The sport cluster concept as middle-range theory for the sport value framework." Sport Management Review 23, no. 2: 200-214.
In this article, the authors examine interorganisational conflict between provincial and national sport organisations in China. The authors theoretically ground the research in work related to interorganisational relationships and interorganisational conflict. The three case studies are artistic gymnastics, swimming, and cycling, and the authors conducted interviews with 11 staff from the relevant national-level sport organisations. Secondary data was sourced from official publications, websites, and influential domestic media. The key finding is that, whilst famed for its top-down bureaucratic system, there is considerable interorganisational conflict within the Chinese sport system. The extent and characteristics of the national-provincial conflict vary between sports. But there is also some consistency regarding the causes of the conflict and the measures adopted to mitigate the tension. Interorganisational conflict provides a useful heuristic for articulating and understanding the interorganisational relationships within the Chinese elite sport system and hence advances elite sport management research.
Jinming Zheng; Patrick Wing Chung Lau; Shushu Chen; Geoff Dickson; Veerle De Bosscher; Qi Peng. Interorganisational conflict between national and provincial sport organisations within China’s elite sport system: Perspectives from national organisations. Sport Management Review 2018, 22, 667 -681.
AMA StyleJinming Zheng, Patrick Wing Chung Lau, Shushu Chen, Geoff Dickson, Veerle De Bosscher, Qi Peng. Interorganisational conflict between national and provincial sport organisations within China’s elite sport system: Perspectives from national organisations. Sport Management Review. 2018; 22 (5):667-681.
Chicago/Turabian StyleJinming Zheng; Patrick Wing Chung Lau; Shushu Chen; Geoff Dickson; Veerle De Bosscher; Qi Peng. 2018. "Interorganisational conflict between national and provincial sport organisations within China’s elite sport system: Perspectives from national organisations." Sport Management Review 22, no. 5: 667-681.
This research focuses on coworker learning and knowledge sharing amongst elite footballers. The authors provide an in-depth understanding on how elite footballers learn from their peers and which channels are used to share their knowledge. The authors also analyze how peer learning impacts an elite footballer’s development and performance and to what extent elite football clubs actively support peer learning. Data were collected through semi-structured interviews with 12 elite footballers from first and second division German Bundesliga clubs. The findings demonstrate that peers are very important sources of knowledge for elite footballers. There are four main knowledge sharing channels: observing/imitating, peer exchange/peer communication, labor mobility and knowledge brokers. The findings highlight the positive impact of knowledge sharing on elite players’ development and performance and call for future (knowledge) management tactics to specifically use this untapped potential.
Kim Werner; Geoff Dickson. Coworker knowledge sharing and peer learning among elite footballers: Insights from German Bundesliga players. Sport Management Review 2018, 21, 596 -611.
AMA StyleKim Werner, Geoff Dickson. Coworker knowledge sharing and peer learning among elite footballers: Insights from German Bundesliga players. Sport Management Review. 2018; 21 (5):596-611.
Chicago/Turabian StyleKim Werner; Geoff Dickson. 2018. "Coworker knowledge sharing and peer learning among elite footballers: Insights from German Bundesliga players." Sport Management Review 21, no. 5: 596-611.
This paper investigates the elite sport legacies of hosting the Summer Olympics for China (Beijing 2008) and Australia (Sydney 2000). The classic organizational life cycle approach provides the conceptual framework for this retroductive study. The data for both cases are sourced from official publications, academic research, and documents from various government departments and organizations. Additional data are drawn from three semi-structured interviews with key Chinese stakeholders. The analysis provides clear evidence that governments and their stakeholders use the opportunities afforded by a home Olympics to boost Olympic performance. China and Australia experienced a similar four-phase pattern of elite sport legacy life cycle: start-up, growth, maintenance, and decline. Both countries also shared many similar policy and management factors throughout each stage. An increased awareness of the sequential nature of elite sport legacy can help Olympic host countries make a more informed decision about their long-term strategies for elite sport success.
Shushu Chen; Jinming Zheng; Geoff Dickson. An Organizational Life Cycle Approach to Exploring the Elite Sport Legacy of Summer Olympic Host Nations: The Cases of China (Beijing 2008) and Australia (Sydney 2000). The International Journal of the History of Sport 2018, 35, 1276 -1305.
AMA StyleShushu Chen, Jinming Zheng, Geoff Dickson. An Organizational Life Cycle Approach to Exploring the Elite Sport Legacy of Summer Olympic Host Nations: The Cases of China (Beijing 2008) and Australia (Sydney 2000). The International Journal of the History of Sport. 2018; 35 (12-13):1276-1305.
Chicago/Turabian StyleShushu Chen; Jinming Zheng; Geoff Dickson. 2018. "An Organizational Life Cycle Approach to Exploring the Elite Sport Legacy of Summer Olympic Host Nations: The Cases of China (Beijing 2008) and Australia (Sydney 2000)." The International Journal of the History of Sport 35, no. 12-13: 1276-1305.
Purpose Given the increasing demands placed on a sport event workforce in servicing the needs of spectators, to attract and recruit volunteers to the industry, it is important for sport event managers to know what is driving how much time volunteers allocate to an event. The purpose of this paper is to investigate the individual and macro-level factors influencing the allocation of time to volunteer at sport events. Design/methodology/approach Survey data were collected from volunteers at 25 sport events (n=2,303). Multi-level modelling was used to identify common effects controlling for event differences. Findings Male gender significantly influences time allocated to an event at the individual level. At the macro-level, the number of local inhabitants has a significant negative effect whereas the status of an international event and duration contribute positively to time allocation. Research limitations/implications The results provide clear evidence that macro-level variables can stimulate interest in event volunteering opportunities. Originality/value This paper uses a multi-level approach to assess the influence of micro- and macro-level variables on time allocation by sport event volunteers. Using this approach, event heterogeneity can be controlled.
Kirstin Hallmann; Paul Downward; Geoff Dickson. Factors influencing time allocation of sport event volunteers. International Journal of Event and Festival Management 2018, 9, 316 -331.
AMA StyleKirstin Hallmann, Paul Downward, Geoff Dickson. Factors influencing time allocation of sport event volunteers. International Journal of Event and Festival Management. 2018; 9 (3):316-331.
Chicago/Turabian StyleKirstin Hallmann; Paul Downward; Geoff Dickson. 2018. "Factors influencing time allocation of sport event volunteers." International Journal of Event and Festival Management 9, no. 3: 316-331.
Chloe Kam Hong Lau; Simon Milne; Geoff Dickson. Stakeholders’ evolving roles in events: a macro-analytic approach. International Journal of Hospitality & Tourism Administration 2018, 21, 362 -389.
AMA StyleChloe Kam Hong Lau, Simon Milne, Geoff Dickson. Stakeholders’ evolving roles in events: a macro-analytic approach. International Journal of Hospitality & Tourism Administration. 2018; 21 (4):362-389.
Chicago/Turabian StyleChloe Kam Hong Lau; Simon Milne; Geoff Dickson. 2018. "Stakeholders’ evolving roles in events: a macro-analytic approach." International Journal of Hospitality & Tourism Administration 21, no. 4: 362-389.
Despite a plethora of studies focussing on sports mega event volunteering, little is known about volunteers who live outside of the host city. This exploratory research makes a novel contribution by focusing on a group of the London 2012 Olympic and Paralympic Games volunteers from a non-host region. Within this context, the study explores volunteers’ motives, the utility of using financial subsidies to support volunteering participation, and their attitudes towards post-event volunteering. Semi-structured interviews with twelve volunteers were conducted, accompanied by interviews with key local stakeholders. The findings suggest that Olympic-related factors and altruistic feelings were central motivations to volunteering. Some previous volunteering experiences increased confidence levels to volunteer at the Olympics. The financial scheme was perceived as an impetus further enhancing Leicestershire residents’ confidence to volunteer. Programme participants also indicated positive attitudes towards future volunteering intentions.
Shushu Chen; Jinming Zheng; Geoff Dickson. Volunteering for sports mega events: a non-host region perspective. Managing Sport and Leisure 2018, 23, 189 -203.
AMA StyleShushu Chen, Jinming Zheng, Geoff Dickson. Volunteering for sports mega events: a non-host region perspective. Managing Sport and Leisure. 2018; 23 (3):189-203.
Chicago/Turabian StyleShushu Chen; Jinming Zheng; Geoff Dickson. 2018. "Volunteering for sports mega events: a non-host region perspective." Managing Sport and Leisure 23, no. 3: 189-203.
Anna Gerke; Kathy Babiak; Geoff Dickson; Michel Desbordes. Developmental processes and motivations for linkages in cross-sectoral sport clusters. Sport Management Review 2018, 21, 133 -146.
AMA StyleAnna Gerke, Kathy Babiak, Geoff Dickson, Michel Desbordes. Developmental processes and motivations for linkages in cross-sectoral sport clusters. Sport Management Review. 2018; 21 (2):133-146.
Chicago/Turabian StyleAnna Gerke; Kathy Babiak; Geoff Dickson; Michel Desbordes. 2018. "Developmental processes and motivations for linkages in cross-sectoral sport clusters." Sport Management Review 21, no. 2: 133-146.
Social marketing organizations are embracing sponsorship as part of their external communications strategy. Like commercial sponsorships, these relationships may terminate early. We develop a case study of drink driving transgressions by professional footballers that underpinned the termination of their team's sponsorship with a road safety organization. The ensuing model links corporate credibility, reputational interdependence, and exchange theory to sponsorship. Accordingly, we assert these social marketing sponsorships are susceptible to player behaviors that contradict the key messages of the social marketing organization. Through an explicit analogy development and mapping process, we show this process is analogous to at least one form of ambush marketing. The validity of the model and ambush marketing analogy is confirmed by an international sample of practitioners and academics.
Geoff Dickson; Norm O'reilly; Matthew Walker. Conceptualizing the Dissolution of a Social Marketing Sponsorship. Journal of Global Sport Management 2018, 3, 146 -169.
AMA StyleGeoff Dickson, Norm O'reilly, Matthew Walker. Conceptualizing the Dissolution of a Social Marketing Sponsorship. Journal of Global Sport Management. 2018; 3 (2):146-169.
Chicago/Turabian StyleGeoff Dickson; Norm O'reilly; Matthew Walker. 2018. "Conceptualizing the Dissolution of a Social Marketing Sponsorship." Journal of Global Sport Management 3, no. 2: 146-169.