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Dr. Pablo Gutierrez-Rodriguez
Department of Management and Business Economics, University of León, Leon, Spain

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0 Branding
0 Corporate Social Responsibility
0 International Marketing
0 Marketing Management

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Earlycite article
Published: 14 May 2021 in British Food Journal
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Purpose This study analyses the dimensions of the brand equity of organic agri-food products using a multidimensional approach. It also examines the direct and indirect relationships of this brand equity with consumers’ green satisfaction and the green image of organic agri-food products. The green brand can be understood as a tool for entrepreneurial development. Design/methodology/approach The researchers develop a conceptual framework highlighting the dimensions of the green brand equity focusing on five constructs (green brand loyalty, green perceived quality, green brand associations, green brand awareness and the new dimension of green brand emotion), green satisfaction and green brand image. The sample consisted of 392 people aged over 18 who were occasional or habitual consumers of organic agri-food products. Partial least squares (PLS), a structural equation modelling (SEM) tool, was used in the analyses. Findings The results of this study show that the different dimensions of green brand equity (except for green brand awareness) reflect this variable and are important factors in its perception by consumers. This study differs from others in that it treats green brand equity as a truly multidimensional variable made up of different dimensions with different measurement scales. The study also demonstrates the importance of green satisfaction and green brand image as antecedents of green brand equity. Practical implications The measurement scale for green brand equity developed in this study provides entrepreneurs of organic agri-foods with a method for evaluating consumer perception of green brand equity based on those dimensions that are truly significant. Originality/value This is the first study to explore the relationships of green brand equity—as a multidimensional concept—with other variables, such as green satisfaction and green image.

ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; María-Pilar Sierra-Fernández; María-Belén Aguirre García. Measuring a multidimensional green brand equity: a tool for entrepreneurship development. British Food Journal 2021, ahead-of-p, 1 .

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, María-Pilar Sierra-Fernández, María-Belén Aguirre García. Measuring a multidimensional green brand equity: a tool for entrepreneurship development. British Food Journal. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; María-Pilar Sierra-Fernández; María-Belén Aguirre García. 2021. "Measuring a multidimensional green brand equity: a tool for entrepreneurship development." British Food Journal ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 23 April 2021 in Sustainability
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In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits.

ACS Style

José López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities. Sustainability 2021, 13, 4763 .

AMA Style

José López-Sanz, Azucena Penelas-Leguía, Pablo Gutiérrez-Rodríguez, Pedro Cuesta-Valiño. Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities. Sustainability. 2021; 13 (9):4763.

Chicago/Turabian Style

José López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. 2021. "Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities." Sustainability 13, no. 9: 4763.

Journal article
Published: 06 January 2021 in Sustainability
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Sports federations are non-profit organizations that compete for members and resources. These organizations are obliged to cooperate on the environment, nature conservation, and sustainability together with other public bodies. Given this situation and the necessity to differentiate themselves from commercial sports providers, it is essential for sports federations to create loyalty. The objective of this article is to provide an in-depth study of the variables that explain federation members’ loyalty, which is the best tool for federations to meet their sustainable and non-profit objectives. Having made an exhaustive review of the literature on loyalty, an empirical study is made of the loyalty antecedents (service quality, satisfaction, trust, and commitment), using a questionnaire of members of all of Spain’s karate federations. This empirical study has led to a model of structural equations that gives a perfect explanation of loyalty based on the relationships between the various variables, starting with service quality and considering the other variables to be mediating variables between service quality and loyalty. Furthermore, the findings show that service quality is the best option for improving member loyalty through some of the mediators proposed.

ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Cristina Loranca-Valle. Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty. Sustainability 2021, 13, 458 .

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Cristina Loranca-Valle. Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty. Sustainability. 2021; 13 (2):458.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Cristina Loranca-Valle. 2021. "Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty." Sustainability 13, no. 2: 458.

Journal article
Published: 04 September 2020 in International Journal of Environmental Research and Public Health
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The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe’s advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer’s response, as measured by intention, motivated by the consumer’s attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative.

ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response. International Journal of Environmental Research and Public Health 2020, 17, 6463 .

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez-Barriopedro. Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response. International Journal of Environmental Research and Public Health. 2020; 17 (18):6463.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. 2020. "Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response." International Journal of Environmental Research and Public Health 17, no. 18: 6463.

Journal article
Published: 13 July 2020 in Journal of Retailing and Consumer Services
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Brand related goals in the online environment are consistent with those of the retail environment: providing products and services that ultimately convert customers into brand loyal customers. Investigating the components of e-loyalty may be a way to improve it. Using a Spanish sample, this study investigates a nine-dimension, latent variable model to understand the relationship between electronic service quality (e-SQ) and e-satisfaction, as well as that between e-satisfaction and e-loyalty within Spanish fashion brand e-retailers. Results suggest that for fashion e-retailers in Spain, e-service quality is positively related to e-satisfaction and e-satisfaction is positively related to e-loyalty. This work supports the use of this framework in future research to better understand these relationships in other countries.

ACS Style

Pablo Gutiérrez Rodríguez; Ricardo Villarreal; Pedro Cuesta Valiño; Shelley Blozis. A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain. Journal of Retailing and Consumer Services 2020, 57, 102201 .

AMA Style

Pablo Gutiérrez Rodríguez, Ricardo Villarreal, Pedro Cuesta Valiño, Shelley Blozis. A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain. Journal of Retailing and Consumer Services. 2020; 57 ():102201.

Chicago/Turabian Style

Pablo Gutiérrez Rodríguez; Ricardo Villarreal; Pedro Cuesta Valiño; Shelley Blozis. 2020. "A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain." Journal of Retailing and Consumer Services 57, no. : 102201.

Journal article
Published: 18 January 2019 in Corporate Social Responsibility and Environmental Management
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ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy. Corporate Social Responsibility and Environmental Management 2019, 26, 761 -769.

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez-Barriopedro. The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy. Corporate Social Responsibility and Environmental Management. 2019; 26 (4):761-769.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. 2019. "The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy." Corporate Social Responsibility and Environmental Management 26, no. 4: 761-769.

Chapter
Published: 13 January 2018 in Applying Quality of Life Research
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This study analyses the perceptions of a sample of 272 university students in Spain regarding current and ideal involvement of the municipality in six dimensions defining a smart city (smart economy, smart people, smart governance, smart mobility, smart environment and smart living). Data was collected through a questionnaire and analysed with descriptive statistical analysis and Student t-tests. Results point to an important gap between students’ real experience in the city and the perceived potential of the analysed dimensions to improve future quality of live. Main gaps were found in the dimensions of smart economy and smart governance.

ACS Style

José Luis Vázquez; Ana Lanero; Pablo Gutiérrez; César Sahelices. The Contribution of Smart Cities to Quality of Life from the View of Citizens. Applying Quality of Life Research 2018, 55 -66.

AMA Style

José Luis Vázquez, Ana Lanero, Pablo Gutiérrez, César Sahelices. The Contribution of Smart Cities to Quality of Life from the View of Citizens. Applying Quality of Life Research. 2018; ():55-66.

Chicago/Turabian Style

José Luis Vázquez; Ana Lanero; Pablo Gutiérrez; César Sahelices. 2018. "The Contribution of Smart Cities to Quality of Life from the View of Citizens." Applying Quality of Life Research , no. : 55-66.

Journal article
Published: 08 March 2017 in Journal of Food Products Marketing
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ACS Style

César Sahelices-Pinto; Ana Lanero-Carrizo; José Luis Vázquez Burguete; Pablo Gutierrez-Rodriguez. Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs. Journal of Food Products Marketing 2017, 24, 328 -347.

AMA Style

César Sahelices-Pinto, Ana Lanero-Carrizo, José Luis Vázquez Burguete, Pablo Gutierrez-Rodriguez. Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs. Journal of Food Products Marketing. 2017; 24 (3):328-347.

Chicago/Turabian Style

César Sahelices-Pinto; Ana Lanero-Carrizo; José Luis Vázquez Burguete; Pablo Gutierrez-Rodriguez. 2017. "Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs." Journal of Food Products Marketing 24, no. 3: 328-347.

Articles
Published: 01 January 2017 in Economic Research-Ekonomska Istraživanja
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Hypermarkets have experienced substantial restructuring in the recent past because their situation has generated the necessity to develop new models that include different new aspects. The question under consideration here is whether the adoption of measures of corporate social responsibility (C.S.R.) by hypermarkets in Spanish markets can solve their continuing problems by establishing a fair degree of consumer-based brand equity. The purpose of the present study is twofold: (a) to investigate the effects of C.S.R. on hypermarket brand equity; and (b) to explore the dimensions of both these variables by using and testing property scales. As such, it is necessary to consider the possibility of integrating the management of C.S.R. into the global strategy of hypermarkets and to analyse its possible effects on the variables that influence consumer-based brand equity. It may be interesting to dedicate resources and efforts to strengthening hypermarkets’ links with their consumers.

ACS Style

Pablo Gutiérrez Rodríguez; Pedro Cuesta-Valiño; José Luis Vázquez Burguete. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case. Economic Research-Ekonomska Istraživanja 2017, 30, 290 -301.

AMA Style

Pablo Gutiérrez Rodríguez, Pedro Cuesta-Valiño, José Luis Vázquez Burguete. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case. Economic Research-Ekonomska Istraživanja. 2017; 30 (1):290-301.

Chicago/Turabian Style

Pablo Gutiérrez Rodríguez; Pedro Cuesta-Valiño; José Luis Vázquez Burguete. 2017. "The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case." Economic Research-Ekonomska Istraživanja 30, no. 1: 290-301.

Journal article
Published: 12 March 2015 in International Review on Public and Nonprofit Marketing
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This paper is intended to analyse some variables related to youth participation in voluntary nonprofit associations in order to identify the factors which lead young people to engage in active participation in society. Particularly, we present some preliminary results from a sample of young people aged 14 to 30 years old in Spain. Different measures were taken with regards to participants’ socio-demographic variables, current or past participation in different kinds of associations, intentions to enter a nonprofit association in the future, and expressive and instrumental motivations towards youth organizing. Results support that young people are more likely to take active part in expressive associations oriented to personal goals than in instrumental associations focused in social pursuits. Similarly, sociability and ludic motives are the main reasons mentioned for joining an association, while political considerations are highly unnoticed. Implications of these results for marketing in nonprofit contexts to enhance youth engagement for civic purposes are discussed.

ACS Style

José-Luis Vázquez; Ana Lanero; Pablo Gutiérrez; María-Purificación García. Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain. International Review on Public and Nonprofit Marketing 2015, 12, 237 -251.

AMA Style

José-Luis Vázquez, Ana Lanero, Pablo Gutiérrez, María-Purificación García. Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain. International Review on Public and Nonprofit Marketing. 2015; 12 (3):237-251.

Chicago/Turabian Style

José-Luis Vázquez; Ana Lanero; Pablo Gutiérrez; María-Purificación García. 2015. "Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain." International Review on Public and Nonprofit Marketing 12, no. 3: 237-251.

Book chapter
Published: 24 February 2015 in The Shift to the Entrepreneurial Society
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ACS Style

Jose Luis Vazquez; Ana Lanero; Pablo Gutierrez; Maria Purificación García; Jean Bonnet; Marcus Dejardin; Antonia Madrid-Guijarro. The Results of Education in University: Does it Foster Students’ Propensity Towards Entrepreneurial Careers? The Shift to the Entrepreneurial Society 2015, 1 .

AMA Style

Jose Luis Vazquez, Ana Lanero, Pablo Gutierrez, Maria Purificación García, Jean Bonnet, Marcus Dejardin, Antonia Madrid-Guijarro. The Results of Education in University: Does it Foster Students’ Propensity Towards Entrepreneurial Careers? The Shift to the Entrepreneurial Society. 2015; ():1.

Chicago/Turabian Style

Jose Luis Vazquez; Ana Lanero; Pablo Gutierrez; Maria Purificación García; Jean Bonnet; Marcus Dejardin; Antonia Madrid-Guijarro. 2015. "The Results of Education in University: Does it Foster Students’ Propensity Towards Entrepreneurial Careers?" The Shift to the Entrepreneurial Society , no. : 1.

Journal article
Published: 15 December 2014 in Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León
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La actividad comercial ha experimentado sustanciales transformaciones en los últimos tiempos, tanto en cuanto a pluralidad como a diversidad de formas y establecimientos. En tal sentido, el presente trabajo tiene por objeto analizar la evolución de las formas comerciales en la Provincia de León durante el período de referencia 1986-2011, así como la evolución del número de locales destinados a esta actividad en comparación con el total nacional.Dicho análisis sugiere que, si bien el comercio sigue siendo uno de los sectores con un mayor peso relativo en la actividad productiva provincial, las recientes transformaciones han llevado a una prevalencia de los grandes formatos y competidores. Al mismo tiempo, el pequeño y mediano comercio se ha visto abocado a una difícil situación, y sus posibilidades de supervivencia pasan por una mayor especialización y fidelización de la clientela mediante el buen trato y una oferta de productos con buena relación calidad-precio. En tal sentido, el uso de nuevas tecnologías resulta una herramienta fundamental para que los pequeños y medianos comerciantes puedan ampliar su mercado más allá de las fronteras locales.The commercial activity has undergone dramatic changes in recent times, both in terms of plurality and the variety of forms and establishments. In this sense, this paper aims analyzing the evolution of the commercial forms in the Province of Leon during the reference period 1986-2011, as well as the evolution of the number of establishments devoted to this activity compared to the national figures.Such analysis suggests that, even when trade remains as one of the sectors with a greater relative weight in the productive activity of the Province, recent changes have led to a prevalence of large formats and competitors. At the same time, small and medium retailers have been engaged in a difficult situation, and their survival chances imply a greater specialization and encouraging customer loyalty through good treatment and supplying good-value products. In this regard, the use of new technologies appears as an essential tool for small and medium retailers to expand their target markets beyond local borders.

ACS Style

José Luis Vázquez Burguete; Pablo Gutiérrez Rodríguez. El comercio de León en Europa (1986-2011): pasado, presente y ¿futuro? Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León 2014, 117 -141.

AMA Style

José Luis Vázquez Burguete, Pablo Gutiérrez Rodríguez. El comercio de León en Europa (1986-2011): pasado, presente y ¿futuro? Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León. 2014; (2013/14):117-141.

Chicago/Turabian Style

José Luis Vázquez Burguete; Pablo Gutiérrez Rodríguez. 2014. "El comercio de León en Europa (1986-2011): pasado, presente y ¿futuro?" Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León , no. 2013/14: 117-141.

Journal article
Published: 22 October 2014 in Journal of Food Products Marketing
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ACS Style

César Sahelices-Pinto; Pablo Gutierrez-Rodriguez. Identifying Central Individuals on the Internet: A Case Study with Food-Related Weblogs. Journal of Food Products Marketing 2014, 21, 68 -89.

AMA Style

César Sahelices-Pinto, Pablo Gutierrez-Rodriguez. Identifying Central Individuals on the Internet: A Case Study with Food-Related Weblogs. Journal of Food Products Marketing. 2014; 21 (1):68-89.

Chicago/Turabian Style

César Sahelices-Pinto; Pablo Gutierrez-Rodriguez. 2014. "Identifying Central Individuals on the Internet: A Case Study with Food-Related Weblogs." Journal of Food Products Marketing 21, no. 1: 68-89.

Journal article
Published: 01 January 2012 in Economic Research-Ekonomska Istraživanja
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ACS Style

Jose Luis Vazquez; Ana Lanero; Helena M. Alves; Pablo Gutierrez; M. Purificación Garía. An Analysis of the Reasons Attributed by Spanish Undergraduates to CSR in Organizations and its Implications for Consumer Behavior. Economic Research-Ekonomska Istraživanja 2012, 25, 69 -81.

AMA Style

Jose Luis Vazquez, Ana Lanero, Helena M. Alves, Pablo Gutierrez, M. Purificación Garía. An Analysis of the Reasons Attributed by Spanish Undergraduates to CSR in Organizations and its Implications for Consumer Behavior. Economic Research-Ekonomska Istraživanja. 2012; 25 (sup2):69-81.

Chicago/Turabian Style

Jose Luis Vazquez; Ana Lanero; Helena M. Alves; Pablo Gutierrez; M. Purificación Garía. 2012. "An Analysis of the Reasons Attributed by Spanish Undergraduates to CSR in Organizations and its Implications for Consumer Behavior." Economic Research-Ekonomska Istraživanja 25, no. sup2: 69-81.

Journal article
Published: 29 March 2011 in International Review on Public and Nonprofit Marketing
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In the context of the wide-ranging social and economic changes that have been occurring in industrialized countries over recent decades, contemporary higher education institutions are seeing their missions expanded by the assignment of a further responsibility to provide a socio-economic boost, taking the form of the channelling of future generations of working population towards entrepreneurial goals in accordance with the new needs of the productive sector. In this context, the present study is aimed to analyze the impact of experiences of entrepreneurship education in the University on undergraduates’ career behaviour as explained by intention-based models. Self-report data was collected from a sample of 800 Spanish university students, and PLS analyses showed a positive effect of education on perceived entrepreneurship feasibility, which in turn affected entrepreneurial intention and behaviour. Otherwise, perceived desirability was not related with the remaining variables in the model. Implications of these results and limitations of the study are discussed.

ACS Style

Ana Lanero; José Luis Vázquez; Pablo Gutiérrez; M. Purificación García. The impact of entrepreneurship education in European universities: an intention-based approach analyzed in the Spanish area. International Review on Public and Nonprofit Marketing 2011, 8, 111 -130.

AMA Style

Ana Lanero, José Luis Vázquez, Pablo Gutiérrez, M. Purificación García. The impact of entrepreneurship education in European universities: an intention-based approach analyzed in the Spanish area. International Review on Public and Nonprofit Marketing. 2011; 8 (2):111-130.

Chicago/Turabian Style

Ana Lanero; José Luis Vázquez; Pablo Gutiérrez; M. Purificación García. 2011. "The impact of entrepreneurship education in European universities: an intention-based approach analyzed in the Spanish area." International Review on Public and Nonprofit Marketing 8, no. 2: 111-130.

Journal article
Published: 06 May 2009 in International Review on Public and Nonprofit Marketing
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A methodology for evaluating local government performance in municipal services, based on quality and satisfaction dimensions, is presented. Quality has become a decisive factor for the transformation of municipal services and an important driving force for better citizen satisfaction. The contribution of this paper is the analysis of the link between quality dimensions and satisfaction in respect of improving the relationship between small public local administrations and citizens. Research conducted with citizens are the basis for the proposals in this paper of a series of public policy actions that are aimed at improving administration service quality, which, ultimately should lead directly to better citizen satisfaction.

ACS Style

Pablo Gutiérrez Rodríguez; José Luis Vázquez Burguete; Roger Vaughan; Jonathan Edwards. Quality dimensions in the public sector: municipal services and citizen’s perception. International Review on Public and Nonprofit Marketing 2009, 6, 75 -90.

AMA Style

Pablo Gutiérrez Rodríguez, José Luis Vázquez Burguete, Roger Vaughan, Jonathan Edwards. Quality dimensions in the public sector: municipal services and citizen’s perception. International Review on Public and Nonprofit Marketing. 2009; 6 (1):75-90.

Chicago/Turabian Style

Pablo Gutiérrez Rodríguez; José Luis Vázquez Burguete; Roger Vaughan; Jonathan Edwards. 2009. "Quality dimensions in the public sector: municipal services and citizen’s perception." International Review on Public and Nonprofit Marketing 6, no. 1: 75-90.

Journal article
Published: 16 April 2008 in International Review on Public and Nonprofit Marketing
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This is a review on Kotler and Lee’s book “Marketing in the public sector: a roadmap for improved performance”, published by Pearson Education (as Wharton School Publishing) in 2007. The Spanish version of the book (“Marketing en el sector público: todas las claves para su mejora”), with Josep Chías as collaborator (Prologue, adaptation and specific Chapter 14 on the situation of public marketing in Spain and Latin America) is also considered.As previously stated in a former paper in this publication, even when the marketing discipline was formerly linked to business “only”, the real fact is that there has been and there is a public and social dimension associated to any kind of exchange process, no matter what extent of importance and/or consciousness it is about.From this initial statement, such a public and social dimension has evolved, just as the commercial discipline as a whole, especially during the last six/seven decades. To be precise, three nonprofit marketing branches were b

ACS Style

José Luis Vázquez; Pablo Gutiérrez. Marketing in the public sector: a roadmap for improved performance. International Review on Public and Nonprofit Marketing 2008, 5, 85 -86.

AMA Style

José Luis Vázquez, Pablo Gutiérrez. Marketing in the public sector: a roadmap for improved performance. International Review on Public and Nonprofit Marketing. 2008; 5 (1):85-86.

Chicago/Turabian Style

José Luis Vázquez; Pablo Gutiérrez. 2008. "Marketing in the public sector: a roadmap for improved performance." International Review on Public and Nonprofit Marketing 5, no. 1: 85-86.