Sunder Ramachandran

Dr. Sunder Ramachandran

Abu Dhabi School of Management
orcid

Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 April 2023 in Management Review Quarterly
Verified
Journal Article
Open access
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SRSunder Ramachandran
Sunder Ramachandran
Sreejith BalasubramanianSreejith Balasubramanian
Sreejith Balasubramanian
WJWayne Fabian James
Wayne Fabian James
TMTurki Al Masaeid
Turki Al Masaeid
Recent disastrous events, such as the COVID-19 pandemic, has amplified the appeal for compassionate leadership in organizations and is viewed as the need of the hour. While compassion is a timeless concept, there appears to be a lack of clarity around the idea of compassionate leadership, and the current understanding appears limited, fragmented, and scattered across the literature. This integrative systematic review of 41 articles during the last 20 years (2002–2021) conceptualizes six critical dimensions of compassionate leadership, namely: empathy; openness and communication; physical, mental health and well-being; inclusiveness; integrity; respect and dignity. These findings enhance our understanding of how organizational leaders can effectively incorporate the dimensions to become compassionate leaders. The review examines how compassionate leadership is defined and understood in the literature, and a contribution in the form of a definition for compassionate leadership is offered. Finally, gaps in the literature are highlighted, offering avenues for future research, along with implications for research, theory, and practice.

28 November 2020 in Sustainability
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Journal Article
Open access
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SRSunder Ramachandran
Sunder Ramachandran
Sreejith BalasubramanianSreejith Balasubramanian
Sreejith Balasubramanian
The long-term survival of a company depends on its economic sustainability. It costs several times more to acquire new customers than retain current ones, and loyal customers spend more than new ones. Unfortunately, consumers are increasingly becoming less loyal to brands/products than before. Unearthing the underlying reasons for this diminishing consumer loyalty is critical. This forms the motivation of this study, which aims to examine the moderating role of loyalty among consumers of technology products. Specifically, the study explores the heterogeneity in the factors (antecedents) influencing brand-loyal attitudes and behavior among consumers of different loyalty levels. A total of 355 survey responses were obtained from an administrated survey across three loyalty groups (high loyalty—155; medium loyalty—99; low loyalty—90) in the United Arab Emirates. Structural equation modeling and multi-group moderation tests were used to test the hypothesized differences in the relationships between antecedents (trust, self-image, quality, and perceived ease of use) and customer attitude, and between customer attitude and repurchase intentions among the different loyalty groups. The results show that the different levels of loyalty have a moderating impact on the relationships. The findings are useful for marketers to better understand and manage customer attitudes, and subsequent purchase/repurchase intention depending on the levels of loyalty they may be in, as well as maneuver their customers through the different levels of loyalty to achieve business sustainability.

14 March 2010
Verified
Conference Paper
Closed access
SRSunder Ramachandran
Sunder Ramachandran
KCKyle Cattanach
Kyle Cattanach
VJVladimir Jovancicevic
Vladimir Jovancicevic
ASAbdelmounam Sherik
Abdelmounam Sherik
Sales gas pipeline systems with large diameters and long pipeline lengths can experience the formation of large quantities of black powder. There are a variety of iron oxides, iron carbonates, iron sulphides, and other contaminants that comprise black powder. Black powder formation can be caused by several corrosive gases, including oxygen, carbon dioxide, and hydrogen sulfide. Previously published literature is reviewed with the aim of understanding how black powder forms, and to aid in the design of experiments that can measure black powder formation. Several simple experiments are described to examine the process of corrosion in sales gas lines. The experiments test the use of corrosion inhibiting chemicals to retard black powder formation in sales gas pipelines.

20 February 2024 in arXiv
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Preprint
Open access
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azin yazdiazin yazdi
azin yazdi
SRSunder Ramachandran
Sunder Ramachandran
HMHoda Mohsenifard
Hoda Mohsenifard
KNKhaled Nawaser
Khaled Nawaser
FSFaraz Sasani
Faraz Sasani
BGBehrooz Gharleghi
Behrooz Gharleghi
Business research is facing the challenge of scattered knowledge, particularly in the realm of brand loyalty (BL). Although literature reviews on BL exist, they predominantly concentrate on the pre-sent state, neglecting future trends. Therefore, a comprehensive review is imperative to ascertain emerging trends in BL This study employs a bibliometric approach, analyzing 1,468 papers from the Scopus database. Various tools including R software, VOS viewer software, and Publish or Perish are utilized. The aim is to portray the knowledge map, explore the publication years, identify the top authors and their co-occurrence, reliable documents, institutions, subjects, research hotspots, and pioneering countries and universities in the study of BL. The qualitative section of this research identifies gaps and emerging trends in BL through Word Cloud charts, word growth analysis, and a review of highly cited articles from the past four years. Results showed that highly cited articles mention topics such as brand love, consumer-brand identification, and social networks and the U.S. had the most productions in this field. Besides, most citations were related to Keller with 1,173 citations. Furthermore, in the qualitative section, social networks and brand experiences were found to be of interest to researchers in the field. Finally, by introducing the antecedents and consequences of BL, the gaps and emerging trends in BL were identified, so as to present the di-rection of future research in this area.