Zhiwen LI

Dr. Zhiwen LI


Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 January 2021 in Sustainability
Verified
Journal Article
Open access
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ZLZhiwen LI
Zhiwen LI
OAOswin Aganda Anaba
Oswin Aganda Anaba
MZMa Zhiqiang
Ma Zhiqiang
Oswin Aganda AnabaOswin Aganda Anaba
Oswin Aganda Anaba
Entrepreneurial orientation has recently been touted as a tool for solving enterprise failures in emerged and emerging economies especially during and after an epidemic. This study aims at understanding the impact of entrepreneurial orientation on enterprise performance in the Ghanaian food processing industry by assessing the mediating effects of innovation types and intellectual property. Data were collected from 702 owners/managers in the food processing industry via survey questionnaires. The data were analyzed using the partial least squares structural equation modeling (PLS-SEM) to test the hypothesis via the Smart PLS software. The findings show that entrepreneurial orientation, innovation types, and intellectual property positively and significantly influenced enterprise performance. Furthermore, the results indicated that the mediation effects of innovation types and intellectual property were full and partial, respectively. Useful policy implications are further proposed and discussed based on the study results.

20 June 2025 in Current Psychology
Verified
Journal Article
Closed access
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COChristopher O’bRien
Christopher O’bRien
ZLZhiwen LI
Zhiwen LI
PAPhilip Batsa Adotey
Philip Batsa Adotey
GYGodfre Yohuno
Godfre Yohuno

8 November 2024 in Cuadernos de Desarrollo Rural
Verified
Journal Article
Open access
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MAManan Aslam
Manan Aslam
ZLZhiwen LI
Zhiwen LI
MAMona S Alwahibi
Mona S Alwahibi
MEMohamed S. Elshikh
Mohamed S. Elshikh
SMSyed Wajahat Mashkoor
Syed Wajahat Mashkoor
The traditional agricultural economic systems, mainly in developing nations, faces various challenges including reduction in cultivated land, decreasing crop productivity, declining groundwater levels, changing pest and disease patterns, and overall climate variability. Adapting to these modifications requires considering different factors, including the information and communication technologies (ICTs). Yet, these factors and their impact remain untapped for smart farming. The representative sample of 300 farmers were chosen by using a simple random sampling technique from villages of Lahore and Multan Pakistan. The multinomial logit regression method was used to identify the determinants of ICTs adoption in agriculture. The research findings highlighted that the education level of farmers, farmers’ association, compatibility of innovation, relative advantage of technology, observability of technological innovation, access to agricultural extension services, capacity building initiatives, and access to AI tools were promoting farmers’ digital inclusion in agriculture significantly. Absolutely, initiating awareness campaigns and capacity building programs with the collaborative efforts of agricultural extension and advisory service departments may be highly effective for fostering understanding among small landholders regarding the significance of ICTs in agriculture. Access to agricultural extension services is crucial for enabling the farming community to make informed decisions about crop cultivation, discover new market opportunities, and adopt new information and communication technologies. Moreover, the study suggested that government officials, policy makers, farmers, and agricultural organizations should emphasized on these attributes while advocating for sustainable digital agricultural practices to promote the welfare of small landholders and rural development.

ZLZhiwen LI
Zhiwen LI
BWBaojiao Wang
Baojiao Wang
YWYeting Wu
Yeting Wu
As the e-commerce landscape diversifies, suppliers are faced with the critical decision of how to effectively launch their products through e-commerce channels with varying business models. This study aims to explore the strategic considerations for a supplier launching products through two distinct e-commerce channels: one based on a direct sale model and the other on a reselling model. It builds a theoretical model to examine the supplier’s decision-making across three strategic options: a simultaneous launch through both channels, a sequential launch starting with the direct sale model followed by the reselling model, and vice versa. The equilibria of those options are derived through game analysis and further compared. The results reveal that for suppliers under a non-alliance pricing contract, a simultaneous product launch across both channels is the most advantageous approach. Conversely, in scenarios where an alliance pricing contract is in place, the optimal strategy shifts towards a sequential launch. The decision of which channel to ally with—whether the direct sale or the reselling model—hinges critically on the difference in service efficiency and the intensity of competition between the channels. This nuanced analysis highlights the importance of strategic flexibility and alignment with channel dynamics in maximizing product launch success in the evolving e-commerce environment.

30 June 2024 in Proceedings of the Bulgarian Academy of Sciences
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Journal Article
Open access
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MAManan Aslam
Manan Aslam
ZLZhiwen LI
Zhiwen LI
Irena GolubinovaIrena Golubinova
Irena Golubinova
KAkhalid hasan alamer
khalid hasan alamer
SAShabir Ahmad
Shabir Ahmad
This research work estimated technical efficiency (TE), allocative efficiency (AE) and economic efficiency (EE) of cereal crops and identified the determinants of technical inefficiency of rice-wheat farming system. Primary data was collected from 120 farmers in Sheikhupura district, Pakistan randomly. For this purpose, a non-parametric Data Envelopment Analysis (DEA) technique was applied. Tobit regression model was estimated to investigate determinants of technical inefficiency of the system. The results revealed that TE, AE, and EE of rice farmers were 0.81, 0.61, and 0.50, respectively. The results revealed that TE, AE, and EE of wheat farmers were 0.87, 0.80, and 0.70, respectively. The investigation shows that if wheat farmers operated at a full efficiency level, they could reduce their input use by 13% and reduce cost by 20% without reduction in output and with existing technology (modified agricultural and information and communication technology).

29 April 2025 in HAL
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ÉDÉric Darmon
Éric Darmon
TTThomas Le Texier
Thomas Le Texier
ZLZhiwen LI
Zhiwen LI
TPThierry Pénard
Thierry Pénard
TLThomas Le
Thomas Le
Antitrust authorities are concerned with the dominant market position of Tech Giants such as Google, Meta, or Amazon. These digital conglomerates are characterized by platform-based business models and multimarket contact (MMC). In traditional one-sided markets, theory and empirical evidence show that MMC tends to relax competition. In this paper, we revisit this result in the context of platform competition with competitive bottleneck and cross-market externalities, and provide new insights into the impact of MMC on platform competition. In this context, when platforms charge the two groups of users (bilateral pricing), we find that MMC always decreases the profitability of platforms regardless of the nature and magnitude of cross-market externalities. Then we consider the case in which platforms can only charge one group of users (unilateral pricing). When platforms charge the side on which they are not directly competing for users (i.e. the side that is not the competitive bottleneck), MMC may relax competition only if cross-group externalities and cross-market externalities are both sufficiently small. From a competition policy perspective, our paper provides insights into how antitrust authorities should review conglomerate mergers in digital markets and assesses the effects of the diversification strategies of digital platforms in the context of cross-market externalities and competitive bottleneck.