The use of renewable energy (RE) is considered one of the most important topics of discussion regarding sustainable consumption and environmental protection nowadays. More than ever, a new energy crisis is forming due to the effect of political and military conflicts that have already been in place for some time. Our research envisages using a sample of 1126 respondents for the validation of a theoretical model that highlights the complex relationship between specific variables, such as concern for the environment, knowledge about renewable energy, perceived utility regarding RE usage, ease of use regarding RE, attitude toward RE utilization and behavioral intentions to use RE. The results show that attitudes towards renewable energy consumption are strongly influenced by the other latent constructs with perceived utility, social influence and concern for the environment being among the most determining ones. Behavioral intentions and the actual consumption behavior for RE are more and more clearly expressed in terms of decisions regarding the type of renewable energy technology preferred by consumers, and correlations with variables such as the level of education and higher income are easily highlighted.

The Internet of Things (IoT) is a shift towards a digitally enriched environment that connects smart objects and users, aiming to provide merchants with innovative ways to communicate with customers. Therefore, the aim of this research was to identify the Romanian consumer′s openness to technological autonomy and the degree of acceptance of IoT services and technologies to address the green deal principle of low energy consumption. This article investigated the factors that influence the decision to buy smart IoT devices and customers′ perception regarding the security of the data generated in this process. Based on the Technology Acceptance Model (TAM), this research proposed an alternative model consisting of 18 items measured on a Likert scale in order to identify the factors that contribute to the perceived value of the consumer and the behavioral precursors impacting the decision to purchase IoT products. More and more products have built-in sensors and through the Internet connection generate valuable data from a managerial point of view in relation to the customer. Although these data are expected to be of great value to companies, the way they are used is not always transparent and can affect the purchasing decisions and the behavior of IoT products′ customers. The findings of this paper aimed to better promote Smart Home IoT technologies and devices among Romanian people, making possible the control of consumption and the generation of energy savings.

The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable development of this market in Romania. The research, conducted on a sample of Romanian retailers of eco-label products, analyses the main sources for gathering data about their competitors, the reasons for monitoring the strategic options of their competitors and the specific market intelligence techniques employed within the entrepreneurial resilience approach, aiming to overcome the negative crisis effects. The research outlines, from an entrepreneurial resilience perspective, several positioning opportunities of the eco-label product retailers after the crisis, which have affected the Romanian economy in the period 2008–2009 and have implicitly affected the eco-label market.