Purpose: Given the nature of corona chaos, tech startups confront strategic disorientation; therefore, this study aims to constructively engage with the theory development process in the area of management decision, adopt causal complexity with a configurational approach of McKinsey's 5R paradigm and the Newtonian gravitational field.Design/methodology/approach: This study provides a novel conceptualization of systematic research of explanatory mechanisms for navigating the turbulence and consequences of the COVID-19 crisis. This configurational study shows how European tech startups adopt strategies in addressing COVID-19 challenges successfully.Findings: The analysis reveals configurations that lead to the outcome of the conceptual model, namely, reimagining the equifinal paths to the next normal. The findings suggest that, in navigating the crisis, tech startups are able to seize market opportunities, capture technological opportunities and consolidate their future positions.Research limitations/implications: The principal limitation consists of limited empirical evidence regarding tech startups’ ability to navigate Covid-19 crisis and choose the appropriate path to the next normal.Practical implications: This study enhances European tech startups’ capability to adopt reflexivity and openness while navigating the Covid-19 chaotic context. Furthermore, the study provides a managerial toolkit to guide strategic decisions via deepening their understanding of the new created realities.Originality/value: This study provides a novel conceptualization of systematic research on explanatory mechanisms for navigating the turbulence and consequences of the COVID-19 crisis context. This configurational study shows how European tech startups adopt strategies that address COVID-19 challenges successfully.

The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable development of this market in Romania. The research, conducted on a sample of Romanian retailers of eco-label products, analyses the main sources for gathering data about their competitors, the reasons for monitoring the strategic options of their competitors and the specific market intelligence techniques employed within the entrepreneurial resilience approach, aiming to overcome the negative crisis effects. The research outlines, from an entrepreneurial resilience perspective, several positioning opportunities of the eco-label product retailers after the crisis, which have affected the Romanian economy in the period 2008–2009 and have implicitly affected the eco-label market.

This paper seeks to identify the organisational context and the combinations of antecedent conditions needed to change employee behaviour in public and private sectors towards being an entrepreneurial employee/“intrapreneur”. The framework adopted assumed that for employees from both public and private sectors a range of factors contributes to a configurational effect. These factors—that can shift their behaviour towards being or becoming an intrapreneur—are the novelty of entrepreneurship, opportunities for permanent learning, the possibility of creating value for others and personal motivation. Four possible combinations of antecedent conditions that could lead to the expected outcome (being or becoming an entrepreneurial employee/intrapreneur) are consistent with the proposed model. Using a quantitative approach was appropriate for examining contrasting entrepreneurial intentions, specifically in identifying the profiles of the employees who might bring the company to the next level: information that could be useful to all managers. Due to the exploratory nature of the research, with descriptive statistics, the correlations focused solely on the respondents' demographical characteristics. Further comparative analysis should be conducted, therefore, between public and private sectors and with larger numbers of respondents. To the best of our knowledge, the proposed study is novel as the first empirical integrative study using the fsQCA methodology to address the intrapreneurial phenomenon of employees from public and private organisations.