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The main goal of this study was to investigate the association between corporate social responsibility (CSR) and the value of restaurant firms by employing triple bottom line theory, a framework for a business model of sustainable development focusing on profit, environment, and people rather than just maximizing profit. Even though triple bottom line has been a common theoretical foundation in the CSR area, there is sparse literature on the theory in the context of CSR in the restaurant domain. Data regarding CSR dimensions and market-to-book value from 32 publicly traded restaurant firms in the US stock market for the period 1999–2012 were gathered, and panel data analysis methods of ordinary least square, one-way fixed effect, and time series feasible generalized least square were employed. The results revealed that economic CSR enhanced restaurant value, whereas environmental CSR diminished the value. The theoretical contribution of this study is that it will broaden the scope of triple bottom line theory. The results of the study will help restaurant administrators determine CSR policy.
Jimin Shim; JoonHo Moon; Won Lee; Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability 2021, 13, 2131 .
AMA StyleJimin Shim, JoonHo Moon, Won Lee, Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability. 2021; 13 (4):2131.
Chicago/Turabian StyleJimin Shim; JoonHo Moon; Won Lee; Namho Chung. 2021. "The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory." Sustainability 13, no. 4: 2131.
The purpose of this research is to examine the determinants of coffee shop purchase intention. The research domain is Starbucks, which is the brand ranked first in the coffee shop market. This study selects healthiness, hygiene, quarantine, ease of app use, and environmental responsibility as candidates for the antecedents of purchase intention. For hypothesis testing, this research used a survey and recruited survey participants using Amazon Mechanical Turk, and carried out multiple linear regressions to test research hypotheses. The number of valid observations for the data analysis is 474. It was found that purchase intention is positively influenced by healthiness, hygiene, quarantine, and ease of app use. However, environmental responsibility was identified as a nonsignificant attribute to account for purchase intention. Practical implications are presented for coffee shop management. The outcomes contribute to the literature by scrutinizing café customers’ purchase intention with various attributes.
Jimin Shim; JoonHo Moon; Myungkeun Song; Won Lee. Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic. Sustainability 2021, 13, 1758 .
AMA StyleJimin Shim, JoonHo Moon, Myungkeun Song, Won Lee. Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic. Sustainability. 2021; 13 (4):1758.
Chicago/Turabian StyleJimin Shim; JoonHo Moon; Myungkeun Song; Won Lee. 2021. "Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic." Sustainability 13, no. 4: 1758.