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Tourism is an activity that contributes directly and indirectly to the development of rural areas. But this development needs to be sustainable. To do this, appropriate policies that positively influence these areas from an economic, social and cultural point of view must be implemented. All this in accordance with the Sustainable Development Goals. This study will analyze the contribution of rural tourism to develop and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products. The variables that most influence the tourist behavior, motivation, the destination image, and the satisfaction obtained by the tourist will be analyzed. After an exhaustive review of the literature, an empirical investigation was carried out with 1,658 valid surveys among rural tourists in Soria, a Spanish province with one of the highest levels of depopulation. A structural equation model was drawn up to discover the relationships between the variables. The results demonstrated the importance of the motivation in the formation of the destination image, as well as satisfaction with the trip. In the same way, we will verify which component of the image of the destination (affective or cognitive) has the most influence on their formation, and how the image of the destination, like motivation, influences tourist satisfaction. The proposed model could be used in many studies that analyze the different variables that influence consumer behavior since its reliability and predictive capacity have been proven. The results of the study can also be used by the authorities to design or modify the most appropriate strategies that influence rural tourism, specially promoting the destination image as a variable that positively influences tourist satisfaction.
José María López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist. Frontiers in Psychology 2021, 12, 1 .
AMA StyleJosé María López-Sanz, Azucena Penelas-Leguía, Pablo Gutiérrez-Rodríguez, Pedro Cuesta-Valiño. Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist. Frontiers in Psychology. 2021; 12 ():1.
Chicago/Turabian StyleJosé María López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. 2021. "Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist." Frontiers in Psychology 12, no. : 1.
José María López-Sanz; Azucena Penelas-Leguía; Pedro Cuesta-Valiño; Estela Nuñez-Barriopedro. THE TRANSITION FROM FACE-TO-FACE TEACHING TO VIRTUALITY USING A BUSINESS GAME. EDULEARN21 Proceedings 2021, 886 -891.
AMA StyleJosé María López-Sanz, Azucena Penelas-Leguía, Pedro Cuesta-Valiño, Estela Nuñez-Barriopedro. THE TRANSITION FROM FACE-TO-FACE TEACHING TO VIRTUALITY USING A BUSINESS GAME. EDULEARN21 Proceedings. 2021; ():886-891.
Chicago/Turabian StyleJosé María López-Sanz; Azucena Penelas-Leguía; Pedro Cuesta-Valiño; Estela Nuñez-Barriopedro. 2021. "THE TRANSITION FROM FACE-TO-FACE TEACHING TO VIRTUALITY USING A BUSINESS GAME." EDULEARN21 Proceedings , no. : 886-891.
In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits.
José López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities. Sustainability 2021, 13, 4763 .
AMA StyleJosé López-Sanz, Azucena Penelas-Leguía, Pablo Gutiérrez-Rodríguez, Pedro Cuesta-Valiño. Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities. Sustainability. 2021; 13 (9):4763.
Chicago/Turabian StyleJosé López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. 2021. "Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities." Sustainability 13, no. 9: 4763.