The health crisis caused by the outbreak of the COVID-19 disease has devastated the worldwide hospitality sector. The current situation has led many countries to implement drastic rules to stop the spread of the virus. According to the Spanish health authority decisions need to be made in the context of uncertainty and lack of knowledgeable experiences through a gradual and asymmetric de-escalation process planned in four phases. Although the vast majority of studies refer to economic risks and impacts on tourist flows and economic income, few of them explicitly investigates safety and health measures that hotel managers should implement to their customers. Over a population of 12,740 hotels, 823 Spanish hotel managers have been involved in a participatory study. With the aim of assessing the actions taken to stop the spread of the virus, empirical research was implemented. A model presented four variables and 13 indicators which have been previously tested among hotel managers in the tourism sector. Five conclusions are drawn from the hypotheses: (1) Mass testing surveillance in customers and employees should be quick, affordable, and homogeneous throughout the European Union. (2) Training measures need to be taken by both public authorities and the private sector to reach a knowledgeable crisis management team with high commitment to the customer’s health and safety. (3) Protocols established by public authorities should be observed and adjusted gradually not only in hotels but also in tourist arrivals. (4) Healthy measures need to be periodically updated. (5) Each hotel should set up a surveillance process to guarantee the safety to their customers.
Studies show that feedback greatly improves student learning outcomes, but achieving this level of personalization at scale is a complex task, especially in the diverse and open environment of Massive Open Online Courses (MOOCs). This research provides a novel method for using cutting-edge artificial intelligence technology to enhance the feedback mechanism in MOOCs. The main goal of this research is to leverage AI’s capabilities to automate and refine the MOOC feedback process, with special emphasis on courses that allow students to learn at their own pace. The combination of LangChain—a cutting-edge framework specifically designed for applications that use language models—with the OpenAI API forms the basis of this work. This integration creates dynamic, scalable, and intelligent environments that can provide students with individualized, insightful feedback. A well-organized assessment rubric directs the feedback system, ensuring that the responses are both tailored to each learner’s unique path and aligned with academic standards and objectives. This initiative uses Generative AI to enhance MOOCs, making them more engaging, responsive, and successful for a diverse, international student body. Beyond mere automation, this technology has the potential to transform fundamentally how learning is supported in digital environments and how feedback is delivered. The initial results demonstrate increased learner satisfaction and progress, thereby validating the effectiveness of personalized feedback powered by AI.
In recent years, smartphones have become the main computing tool for most of the population, making them an ideal tool in many areas. Most of these smartphones are equipped with cutting-edge hardware on their digital cameras, sensors and processors. For this reason, this paper discusses the possibility of using smartphones as an accessible and accurate tool, focusing on the measurement of light, which is an element that has a high impact on human behavior, which promotes conformance and safety, or alters human physiology when it is inappropriate. To carry out this study, three different ways to measure light through smartphones have been checked: the ambient light sensor, the digital camera and an external Bluetooth luxmeter connected with the smartphone. As a result, the accuracy of these methods has been compared to check if they can be used as accurate measurement tools.
Street lighting has a big impact on the energy consumption of Spanish municipalities. To decrease this consumption, the Spanish government has developed two different regulations to improve energy savings and efficiency, and consequently, reduce greenhouse-effect gas emissions. However, after these efforts, they have not obtained the expected results. To improve the effectiveness of these regulations and therefore to optimize energy consumption, a study has been done to analyze the different devices which influence energy consumption with the intention of better understanding their behavior and performance. The devices analyzed were lamps, ballasts, street lamp globes, control systems and dimmable lighting systems. To improve their performance, they have been analyzed from three points of view: changes in technology, use patterns and standards. Thanks to this study, some aspects have been found that could be taken into account if we really wanted to use energy efficiently.
Artificial intelligence, augmented, virtual, and mixed reality applications are improving business tools to increase their efficiency and ability to innovate. Technological innovation offers creative opportunities, but each generation values these advances differently. This study analysed the intergenerational differences and their leadership styles. The research questions are as follows: what are the main characteristics of each generation? And what leadership style is most appropriate for managing generational diversity in companies? Firstly, the main characteristics of each generation—Boomers, Generation X, Millennials, Generation Z, and Generation Alpha—were identified. Secondly, the most representative leadership styles of each generation were analysed. And thirdly, a proposal for a leadership style that can be used to better manage the intergenerational needs and technological demands of companies was presented. The development of leadership styles that take account of all generations can support economic growth and the creation of innovative and sustainable industries, as well as improve social welfare.
The search for happiness, understood as an inner and personal attitude that goes beyond mere satisfaction, is one of the aims of tourists’ co-creation of value. To date, few studies have analysed the importance of people’s moral principles in the co-creation of tourist value. Moral emotions play an essential role in this process. In this study, 12 tourism managers within administration, 28 hotel managers and 24 travel agencies actively participated in defining the indicators selected to measure how the co-creation of value from five Spanish towns affected customers’ happiness. Moreover, 444 tourists participated in the study. The PLS-SEM technique was used to examine the data obtained. Results show that the co-creation of value contributes to the happiness of the tourist. Of particular significance is the influence of customers’ co-creation of value on customer happiness. Additionally, the predictive capacity of the model is replicable to other tourist destinations.