Eun-Jung Kim is a professor of school of hotel and tourism management at Youngsan University, South Korea. She received her Ph.D degree in marketing from Sejong University and MBA from Soongsil University, South Korea. She has more than fifteen years of professional experience and ten years of academic experience in hospitality management. She has published lots of research articles in leading journals such as Journal of Hospitality Marketing & Management, Journal of Franchise Management, Journal of Distribution Science, Journal of Hospitality and Tourism Studies, Journal of Korea Culture Industry, Food Service Industry Journal.