The COVID-19 pandemic has created the opportunity to conduct a huge experiment with online classes in the university setting. The objectives of this study are (1) to provide obvious insight into determining factors driving greater intention of students to use online learning systems based on an integrated technology acceptance model (TAM) and theory of planned behavior (TPB), and (2) to provide the moderating role of innovativeness as a key factor. An online survey was conducted with 216 university students taking hospitality and tourism studies in Busan, Korea. The results of the study are as follows. First, perceived ease of use affects perceived usefulness, perceived usefulness affects attitude, whereas perceived ease of use does not directly affect attitude. Second, attitude and subjective norms positively influence behavioral intention, while perceived behavioral control does not. Third, user innovativeness plays a moderating role in the relationship between subjective norms and behavioral intention. As part of the lessons learned from COVID-19, it is meaningful to provide insightful implications to academia, specifically to the college of hospitality and tourism.
The purpose of this study was to investigate the awareness of the necessity and importance of liberal arts education and to examine the satisfaction of college students with their liberal arts courses. This study was conducted from June 1–15, 2018, for college students who are taking liberal arts courses. The collected data were analyzed using the SPSS 24.0 and AMOS 24.0 statistical package programs. To understand the general characteristics of the survey subjects, a frequency analysis, exploratory factor analysis, correlation analysis, and reliability analysis were performed to measure the reliability and validity of the measurement tools, and a structural model analysis was conducted to verify the proposed research model. The result shows that a professor’s professionalism has a positive influence on the perception of a subject’s importance and necessity after the course, diversity has a positive influence on satisfaction in liberal arts education. Favorable changes in the perception of importance and necessity have a positive effect on satisfaction level. Our findings imply that colleges should operate an integrated student-selective education course that allows all students to select and take liberal arts courses. It should be organized to secure full-time professors who will be exclusively responsible for liberal arts curriculums.