Flamenco is a popular art, symbol of the culture of southern Spain, has a growing number of fans both from this country and from the rest of the world. This paper tried to find out if flamenco can be a determinant motivational element when choosing a destination and if there is a specific flamenco tourist who tries to travel to symbolic flamenco places. The results show evidence of the existence of three motivational dimensions directly related to flamenco: flamenco experience, flamenco brand, flamenco pretext. Also, a so-called 'musical dimension' was observed, where the motivation to participate in musical experiences in general prevailed. Based on these motivational dimensions, three types of flamenco tourists were identified: flamenco lovers, friends of flamenco, and musical attraction. It was found that the group formed by 'flamenco lovers' has a very high sensitivity to all musical variables related to flamenco, being this one, the most numerous group.

University students consume live music; however, almost 40% declare that they have never attended a flamenco show, an intangible heritage of humankind. Numerous studies have shown that cultural capital and socioeconomic profile, among other factors, are variables that influence cultural consumption, and therefore, cultural sustainability. Considering the relationship between several variables, this paper pursues a double objective. On the one hand, identifying the factors that influence attendance at flamenco shows, and on the other, proposing a predictive model that quantifies the likelihood of an individual attending a flamenco show. To this end, we analyse flamenco consumption by means of a survey conducted on 452 university students, using Multilayer Perceptrom (a non-parametric model), a methodology based on an artificial neural network. Our results confirm the importance of cultural capital, as well as personal and external factors, among other. The findings of this research work are of potential interest for management and planning of cultural events, as well as to promote cultural sustainability.

Crowdfunding is becoming an important tool to get funds for many projects thanks to web platforms that links funders and backers. Backers can get back from funders some return like equity capital, rewards, interest rates or nothing (donation). Recently, these Crowdfunding tools have been use by Microfinancial institutions to help people living in underdeveloped countries to improve their quality of life. Specially, these institutions have been using Donation Crowdfunding and Crowdlending tools. Moreover, we can establish that when Crowdfunding tools are dedicated to social integration, differences with Microfinance institution way to operate are not clear. In this paper, we try to set factors appearing in the academic literature relating both concepts. Results will help to find points of collaboration between them to get their owns objectives.

Taking into account that one of the major handicaps when undertaken in the cultural sector is the problem of cost and demand volatility, this paper aims to implement a viability plan for the entrepreneurship of a lyric theatre low-cost company, dedicated to Zarzuela performance, a type of Spanish music like Opera. Firstly, the cultural sector data are analysed in terms of supply and demand and secondly a viability plan is carried out for three years. According to the results it is concluded that this type of venture is very risky if you do not have grant or other financial resources, due to the variability of demand and the increase in unit costs as the artistic performance has a fixed production technology that cannot absorb the technical progress of the rest of the economy.

Este artículo explora la relevancia de la educación financiera como herramienta fundamental para mitigar las desigualdades, en consonancia con el Objetivo de Desarrollo Sostenible n.º 10 de la Agenda 2030 de la ONU. Utiliza principalmente información de la Organización para la Cooperación y el Desarrollo Económico (OCDE) y su Programa para la Evaluación Internacional de Estudiantes (PISA). Los resultados indican que una adecuada competencia financiera desde la juventud facilita la ruptura del ciclo de desigualdad socioeconómica. El estudio analiza cómo factores como el estatus socioeconómico, género, inmigración, riqueza y capital cultural o social influyen en los niveles de educación financiera y, en consecuencia, en el bienestar económico. Se destaca la necesidad de políticas educativas a largo plazo que aborden estas desigualdades, aunque se reconocen las limitaciones de las evaluaciones PISA, circunscritas a variables específicas y sin abordar otros factores o grupos vulnerables.