Topicality. Technological innovations of the fourth industrial revolution have had a significant impact on the development of logistics and the organization of logistics and transportation throughout the world. These processes were also facilitated by the globalization of international trade, the transnationalization of large companies, and the growth of volumes of commodities’ production, which involves the unrestricted movement of resources and goods between countries and continents, which can only be realized under the presence of a strong and developed transport and logistics infrastructure. The growing role of transport and logistics services is confirmed by the UNCTAD data, according to which 63 % of the World's volume of investment stock belongs to the services sector, 23.4 % of which - to the transport and logistics services.The geo-strategic position of Ukraine allows it being a convenient place for transit transportation of cargoes and passengers between the countries of Europe, Asia and the Middle East. Four Crete transport corridors pass through Ukraine. The transit transposition of Ukraine is an absolute advantage of the country, which makes national market attractive for foreign investors and producers.World trends show, that recently in the sphere of transport logistics, new cargo delivery technologies and innovative approaches to transport infrastructure have emerged. That is why the relevance of the choice of the paper topic is related to the study of the impact of innovative technologies of the fourth industrial revolution on the development of transport logistics. There is a large number of ambitious projects that will be analyzed in this study. This will allow us formulating suggestions on the implementation of the most promising projects of transport logistics to implement them in Ukraine. They will be aimed at increasing the competitiveness of both logistics enterprises and the country as a whole.Aim and tasks. The purpose of the article is to study the impact of innovative technologies on the development of transport logistics in Ukraine and to formulate suggestions on the implementation of the most promising projects into the transport and logistics infrastructure of Ukraine. Research results. The article reveals the main meta-trends in the development of logistics for the nearest future, namely: 3D printing, IoT, UAV, autonomous transport and underground cargo delivery. The analysis of the logistics market showed, that in Ukraine over the past 10 years the development of logistics has showed a predominantly negative dynamics : almost no water transport (only 1 % of total freight turnover); due to the state of roads and restrictions on the traffic of large-sized transport, only recently road haulage has begun to show a positive dynamics, while rail transport is still the main type of cargo transportation in Ukraine. The project of a logistics infrastructure for underground cargo delivery for the Odessa region and Ukraine as a whole is suggested. Within the framework of this project, a possibility, the potential cost and the profit from the implementation of the underground cargo network in Ukraine have been analyzed. According to the analysis, at the expense of the profit from this project, the payback period will be 7 years, and only one year after the project implementation the profit is expected to increase by 51 %. Conclusion. Ukraine has an extremely favorable geopolitical location; several international transport corridors pass through the country, but at the moment the degree of the use of transport infrastructure in Ukraine is rather low. In recent years, the country has been active in supporting initiatives related to the development of international transport corridors, defining their creation and development as a priority direction in the development of the transport complex of Ukraine. According to the analysis, the attraction of investments for the introduction of modern transportation technologies will lead to a significant increase in the profit from freight transportation and will allow Ukraine to take the leading position in the market of logistics services in Europe.

The article considers aspects of formation of marketing strategy of territory branding, yak the basis of strategic development. Attention is paid to the components of the strategy of sustainable development and its interaction with the elements of the territorial product and its influence on the image of the territory. A strategic analysis of the territory was carried out on the example of Odessa, which made it possible to form priorities for the strategic development of the territory. A marketing study was conducted by residents of Odessa regarding their attitude to the existing image of the city. Two main clusters of city residents were identified, depending on their perception of the image of the territory of residence. Proposals for the development of the territory's brand have been formed. Improved classification of marketing strategies for branding territories is proposed. This approach made it possible to formulate branding strategies for the territory in accordance with the goals of sustainable development. The classification has been expanded through the following positioning strategies: strategy of socio-economic image; strategy of environmental friendliness of the territory; strategy of a unique image of the territory; strategy for the image of a territory with a high level of comfort and safety; strategy of the territory's image as an innovation hub. This allows you to form strategies for branding the territory in accordance with the goals of sustainable development of the territory.

Evaluation of factors influencing labour performance of machine-building enterprises in mining industry

The article proposes a methodical approach for taking into account the information component when prices are set for the production of machine-building enterprises. It is proposed to form the price of the finished product of machine-building enterprises, including the surcharge to the price, which takes into account the value of the information component of the product. The methodical approach is based on the system of statistical and mathematical assessment of the risk of impairment of the information component of the product, thus taking into account the level of price risk. It is proposed to calculate the value of the information component of the machine-building enterprises' products and in supply chains, taking into account the different levels of value created by means of expert assessments and the calculation of the value ratio. The methodological approach is universal in the field of pricing in the management of supply chains.