The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this field. The main objective of this paper was to consolidate the state-of-the-art research on green marketing through a bibliometric study of articles published from 1977 to 2020, and to analyze and present the results from the perspective of growing trends in the field; productive and influential countries, institutions, authors, articles, and research journals; keywords; authorship patterns; and international collaborations. The study results indicate a gradual increase in green marketing research from 1977 to 2020, more so in the last five years. A total of 1025 scholarly documents were published in 634 journals during this period and listed in the Web of Science (WOS). The top 10 most productive countries were then analyzed. A great number of institutions from both developing countries (in terms of article count) and developed countries (in terms of citation scores), were compared. Finally, based on keywords and a three-factor analysis, it was concluded that green marketing, sustainability, sustainable development, environment marketing and sustainable marketing have attracted extensive attention during the past decade as keywords.

This study investigates the perceptions and experiences of students regarding the various aspects of online education while studying at the Pakistani Higher Education Institutes (HEIs) and universities that shifted to online modes of instruction during the COVID-19 pandemic. The focus of this study was to identify the level of satisfaction of students with the support being provided to them by their institutes and instructors; the use of different modes of communication and assessment methods; and their home study environment. It also explored the positively and negatively influencing factors affecting online education, as perceived by them. An online questionnaire-based cross-sectional survey research design was chosen for conducting this study. Data were collected from 707 respondents belonging to various Pakistani HEIs and universities and analyzed using the SPSS software. The results revealed a considerable dissatisfaction among the study population regarding online education being provided to them during the COVID pandemic. The participants raised concerns over the lack of institutional support and the quality of online instruction. Other issues raised included unsuitable study environments, unavailability of electricity, and connectivity issues. Overall, the majority of the students indicated that they would not like to opt for online classes in the future once the pandemic was over.

This study was carried out to investigate the current and prospective challenges faced by academic libraries in Pakistan and to present possible solutions addressing these challenges. The research design was qualitative, adopting the phenomenology approach. In-depth interviews of 14 senior academic library leaders from public and private sector universities of Pakistan were conducted. Leadership crisis was identified as the top challenge followed by those related to changing user behavior, human resources, financial, technological issues, and changes in higher education. Prospective challenges encompassed issues related to technological modalities, human resources, research data management and library space. While the study participants indicated their readiness to cope with these challenges, they agreed that there was a need of collective effort for human capacity building, initiation of compatible smart services, effective policy making and creation of societal awareness. The support from key players such as the library professionals, library associations, top management, LIS schools, HEC and other funding agencies was deemed to be vital for this purpose.

Purpose: Open educational resources (OERs) are internet-based digital content that is used for academic purposes by instructors, students and researchers in the era of the information economy. Hence, this study aims to systematically review the literature, focusing on OERs’ benefits and challenges in the academic world. Design/methodology/approach: The relevant literature systematically reviewed following the preferred reporting items for systematic literature reviews and meta-analyses (PRISMA) guidelines. The pertinent literature was obtained from four main scholarly databases, and finally, 21 papers that met the inclusion criteria were included in this study. Findings: The findings revealed that the key benefits of OERs include expanded access to knowledge, supporting lifelong learning, pedagogical benefits and enhancing students’ learning outcomes. However, the key challenges include lack of time to find appropriate resources, lack of awareness about the usage and copyrights, quality assurance and technological limitations and lack of organizational support. Practical implications: The practical and policy implications highlight the joint venture of academia and library professionals to help the students evaluating OERs, quality assurance, copyright issues and lifelong learning. Originality/value: Earlier studies missed few significant insights of OERs, such as they did not address the quality assurance of OERs; the issue of understanding of copy right (creative common license) challenges related with OERs; and lack of time for finding suitable resources. Hence, this study identified significance insights related with OERs.

This bibliometric study examines the overall research trends and productivity in the field of virtual reality (VR) in higher education. Bibliometric data were retrieved from Scopus databases. The findings suggest a rising trend in terms of citations and publications showing increased interest in the VR domain have been seen during the last few decades. The year in which the most citations of this type occurred was 2009, in which 1913 citations were recorded, whereas 2019 was the most productive year, as 127 documents on this subject were published in that year. The data analysis revealed that all the top ten researchers belong to Australia. Further, the top three researchers (Gregory S., Lee, M.J.W., and Wood, D.), countries (United States, the United Kingdom, and Australia), organizations (Charles Sturt University, Queensland University of Technology, and University of New England, Australia), journals (Computers and Education, International Journal of Emerging Technologies in Learning, and Journal of Surgical Education) and collaborations (Australia and New Zealand, United States and the United Kingdom, and Australia and the United Kingdom) belong to developed countries. Virtual reality, virtual worlds, augmented reality, e-learning, and simulations are the top keywords used in the VR domain. The thematic evolution of the keyword shows the importance of “Virtual Reality” as a keyword throughout the 27 years of its existence (1994–2020). Furthermore, the main finding of the study is the interdisciplinary nature of the VR domain, which extends from the field of computer sciences to other disciplines.