Amira Khattak is an Assistant Professor of Marketing and Associate Chair of Marketing Program in the College of Business Administration, Prince Sultan University, Saudi Arabia. Amira is a member of advisory and editorial boards of various local and international journals. Amira has published in reputed journals including Competition and Change: The Journal of Globalisation, Financialisation and Political Economy, British Food Journal, Critical Perspectives on International Business, Corporate Social Responsibility and Environmental Management, European Journal of International Management and Emerald Journal of Emerging Market Cases.