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Dr. Farida Saleem
Prince Sultan University

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0 corporate environmental behaviour

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Journal article
Published: 27 July 2021 in Sustainability
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Although they are significant contributors to environmental concerns, emerging economies provide a very different context concerning corporate environmental behavior. The study investigates the impact of environmental orientation and business environmental commitment on proactive and reactive environmental strategies by firms in an emerging economy. Based on stakeholder perspective, organizational legitimacy concept, and natural-resource-based view, we have proposed a model where business environmental commitment is presented as an explanatory mechanism for the relationship of internal and external environmental orientation and proactive and reactive environmental strategies. A convenient sampling method was used for data collection from 152 SMEs operating in three industrial cities of Pakistan. Structural equation modeling (SEM) was used as an analysis technique. Results revealed that internal environmental orientation has a more profound impact on proactive stance than the impact of external environmental orientation on reactive environmental strategies. Similarly, the business environmental commitment was also identified as an important mediating force. Our results draw important implications for theory and practice.

ACS Style

Farida Saleem; Saiqa Qureshi; Muhammad Malik. Impact of Environmental Orientation on Proactive and Reactive Environmental Strategies: Mediating Role of Business Environmental Commitment. Sustainability 2021, 13, 8361 .

AMA Style

Farida Saleem, Saiqa Qureshi, Muhammad Malik. Impact of Environmental Orientation on Proactive and Reactive Environmental Strategies: Mediating Role of Business Environmental Commitment. Sustainability. 2021; 13 (15):8361.

Chicago/Turabian Style

Farida Saleem; Saiqa Qureshi; Muhammad Malik. 2021. "Impact of Environmental Orientation on Proactive and Reactive Environmental Strategies: Mediating Role of Business Environmental Commitment." Sustainability 13, no. 15: 8361.

Journal article
Published: 15 April 2021 in Sustainability
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The current study sought to extend the literature on antecedents of the green behavioral intentions of hotel guests in a developing country context. Building on the theory of planned behavior and moral norm-activation theory, antecedents of the green behavioral intentions of hotel guests were proposed and tested using a developing country as a field of study. Data were collected from 203 hotel guests, and the proposed model was analyzed using a structural equation modeling technique. The results showed that altruism helps in developing positive attitudes, and these attitudes have a significant influence on hotel guests’ green behavioral intentions. Similarly, cognitive aspects, including quality attributes and value for money, also play a role in developing positive intentions for willingness to pay more and revisit intentions. Inconvenience has a significant negative impact on revisit intentions, and quality attributes have a significant positive impact on willingness to pay more.

ACS Style

Farida Saleem. Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective. Sustainability 2021, 13, 4427 .

AMA Style

Farida Saleem. Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective. Sustainability. 2021; 13 (8):4427.

Chicago/Turabian Style

Farida Saleem. 2021. "Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective." Sustainability 13, no. 8: 4427.

Journal article
Published: 08 January 2021 in Publications
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The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this field. The main objective of this paper was to consolidate the state-of-the-art research on green marketing through a bibliometric study of articles published from 1977 to 2020, and to analyze and present the results from the perspective of growing trends in the field; productive and influential countries, institutions, authors, articles, and research journals; keywords; authorship patterns; and international collaborations. The study results indicate a gradual increase in green marketing research from 1977 to 2020, more so in the last five years. A total of 1025 scholarly documents were published in 634 journals during this period and listed in the Web of Science (WOS). The top 10 most productive countries were then analyzed. A great number of institutions from both developing countries (in terms of article count) and developed countries (in terms of citation scores), were compared. Finally, based on keywords and a three-factor analysis, it was concluded that green marketing, sustainability, sustainable development, environment marketing and sustainable marketing have attracted extensive attention during the past decade as keywords.

ACS Style

Farida Saleem; Amira Khattak; Shafiq Ur Rehman; Murtaza Ashiq. Bibliometric Analysis of Green Marketing Research from 1977 to 2020. Publications 2021, 9, 1 .

AMA Style

Farida Saleem, Amira Khattak, Shafiq Ur Rehman, Murtaza Ashiq. Bibliometric Analysis of Green Marketing Research from 1977 to 2020. Publications. 2021; 9 (1):1.

Chicago/Turabian Style

Farida Saleem; Amira Khattak; Shafiq Ur Rehman; Murtaza Ashiq. 2021. "Bibliometric Analysis of Green Marketing Research from 1977 to 2020." Publications 9, no. 1: 1.

Journal article
Published: 21 October 2020 in Sustainability
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In this study, we evaluated corporate environmental activities within the framework of stakeholders’ concerns and taking an emerging economy as the field of study. This paper integrates the stakeholder theory and corporate environmental behavior to develop a model and then tests this model in an emerging economy context. Data were collected through a questionnaire survey from managers operating in a variety of industries in Pakistan. A structural equation modeling technique has been used for data analysis. Results revealed that regulatory bodies are the most significant while media, customers, and activists are insignificant stakeholders. Top management commitment is identified as an important endogenous and exogenous variable.

ACS Style

Farida Saleem; Yingying Zhang-Zhang; Muhammad Imran Malik; Alawiya Allui. Revisiting Stakeholder Theory and Environmentalism: Evidence from an Emerging Economy. Sustainability 2020, 12, 8751 .

AMA Style

Farida Saleem, Yingying Zhang-Zhang, Muhammad Imran Malik, Alawiya Allui. Revisiting Stakeholder Theory and Environmentalism: Evidence from an Emerging Economy. Sustainability. 2020; 12 (20):8751.

Chicago/Turabian Style

Farida Saleem; Yingying Zhang-Zhang; Muhammad Imran Malik; Alawiya Allui. 2020. "Revisiting Stakeholder Theory and Environmentalism: Evidence from an Emerging Economy." Sustainability 12, no. 20: 8751.

Journal article
Published: 03 October 2020 in International Journal of Environmental Research and Public Health
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Maternal, newborn, and child health (MNCH) has remained an ever-concerning area for hospital management and researchers throughout the world. Nevertheless, in the literature, less attention is paid to developing countries. The current study identifies the problems faced by maternal newborn and child health projects at each phase. We obtained data on MNCH projects via interviews from district project managers and extracted various themes for each phase of the MNCH project. The results indicated the most significant problems faced by the MNCH project emanate from the inefficient bureaucratic structure, lack of realistic planning, weak working environment, political interference, and inefficient knowledge acquisition. The current study found that project managers experience various problems from the initiation stage of the project to its closure. Additionally, they find themselves to be poorly equipped to manage such problems. We proposed various strategies such as implementing a bottom-up management approach, more decentralization, establishing patient feedback systems, giving more authority to the project managers, and so forth.

ACS Style

Farida Saleem; Imran Murtaza; Shabir Hyder; Muhammad Imran Malik. Public Health and Project Management: Do Projects Deliver? International Journal of Environmental Research and Public Health 2020, 17, 7244 .

AMA Style

Farida Saleem, Imran Murtaza, Shabir Hyder, Muhammad Imran Malik. Public Health and Project Management: Do Projects Deliver? International Journal of Environmental Research and Public Health. 2020; 17 (19):7244.

Chicago/Turabian Style

Farida Saleem; Imran Murtaza; Shabir Hyder; Muhammad Imran Malik. 2020. "Public Health and Project Management: Do Projects Deliver?" International Journal of Environmental Research and Public Health 17, no. 19: 7244.

Journal article
Published: 03 August 2020 in Sustainability
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Corporate environmentalism recognizes the importance of environmental issues to a corporation and how it integrates these issues into its strategy. Studies in the US and Spain have identified three variables, namely, public concern, regulatory pressures and competitive advantage to be significant in influencing corporate environmentalism. Emerging countries, although significant contributors to global environmental concerns have generally been ignored in the corporate environmentalism literature. We collected data through a questionnaire survey from managers operating in a variety of industries in Pakistan, an emerging market. Structural equation modeling technique was used for data analysis. Results show that, unlike in the developed countries, customer concern is not an antecedent of corporate environmentalism. Top management commitment was found to be important, both directly and as a mediating variable which has important implications for research and policy in this context.

ACS Style

Farida Saleem; C. Gopinath; Amira Khattak; Saiqa Qureshi; Alawiya Allui; Ahmad Adeel. Corporate Environmentalism: An Emerging Economy Perspective. Sustainability 2020, 12, 6225 .

AMA Style

Farida Saleem, C. Gopinath, Amira Khattak, Saiqa Qureshi, Alawiya Allui, Ahmad Adeel. Corporate Environmentalism: An Emerging Economy Perspective. Sustainability. 2020; 12 (15):6225.

Chicago/Turabian Style

Farida Saleem; C. Gopinath; Amira Khattak; Saiqa Qureshi; Alawiya Allui; Ahmad Adeel. 2020. "Corporate Environmentalism: An Emerging Economy Perspective." Sustainability 12, no. 15: 6225.

Research article
Published: 23 January 2020 in SAGE Open
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Servant leadership style has drawn much attention in the last decade to leadership studies on account of its focus on serving others first. Extant literature calls for a better understanding of the underlying mechanism for servant leadership to positively influence performance within an organization. We position servant leadership to contribute to firms’ sustainable performance, by empirically studying the mediating mechanism of bi-dimensional trust, namely affective and cognitive trust, between servant leadership and individual performance. Our data comprised of dyadic samples of 233 pairs of subordinates and their supervisors. The results from hierarchical linear model (HLM) for clustered data showed that servant leadership strongly predicted affective trust, organizational citizenship behaviors (OCBs), and task performance of subordinates; affective trust fully mediated servant leadership’s effect on task performance while partially mediates servant leadership’s effect on subordinates’ OCB. In contrast, cognitive trust did not mediate servant leadership’s effect on either OCB or task performance. These findings reveal the relevance of affective trust as the underlying mechanism which mediates and deciphers servant leadership into positive individual performance.

ACS Style

Farida Saleem; Yingying Zhang Zhang; C. Gopinath; Ahmad Adeel. Impact of Servant Leadership on Performance: The Mediating Role of Affective and Cognitive Trust. SAGE Open 2020, 10, 1 .

AMA Style

Farida Saleem, Yingying Zhang Zhang, C. Gopinath, Ahmad Adeel. Impact of Servant Leadership on Performance: The Mediating Role of Affective and Cognitive Trust. SAGE Open. 2020; 10 (1):1.

Chicago/Turabian Style

Farida Saleem; Yingying Zhang Zhang; C. Gopinath; Ahmad Adeel. 2020. "Impact of Servant Leadership on Performance: The Mediating Role of Affective and Cognitive Trust." SAGE Open 10, no. 1: 1.

Management
Published: 01 January 2020 in Cogent Business & Management
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Leadership styles have direct impact on employee commitment and may influence organizational sustainability. Previously the positive aspects of leadership are highlighted, and negative aspects still need to bring to light. This study aims to examine the relationship of abusive leadership and organizational commitment of bank employees where in employee’s emotional intelligence acts as a mediator. A sample of 255 bank employees was selected and their responses were gathered through closed-ended questionnaires. PLS—SEM was used for analysis by using SmartPLS Ver. 3.0. The results show that the abusive behaviors disrupt organizational commitment of bank employees. Despite the fact that emotional intelligence mediates the relationship but could not turn organizational commitment to positive due to strong negative intensity of abusive leadership. This study therefore recommends that employee commitment is likely to be achieved when the negative effects of abusive leadership can be weakened through using emotional intelligence by the bank employees. The paper selected a sample from banking sector from a developing country and tested a model empirically. The findings are novel to highlight the presence of abusive/toxic leadership in the banks.

ACS Style

Usama Bin Jabbar; Farida Saleem; Muhammad Imran Malik; Saiqa Saddiqa Qureshi; Ramayah Thursamy. Abusive leadership and employee commitment nexus: Conservation of resources theory perspective. Cogent Business & Management 2020, 7, 1 .

AMA Style

Usama Bin Jabbar, Farida Saleem, Muhammad Imran Malik, Saiqa Saddiqa Qureshi, Ramayah Thursamy. Abusive leadership and employee commitment nexus: Conservation of resources theory perspective. Cogent Business & Management. 2020; 7 (1):1.

Chicago/Turabian Style

Usama Bin Jabbar; Farida Saleem; Muhammad Imran Malik; Saiqa Saddiqa Qureshi; Ramayah Thursamy. 2020. "Abusive leadership and employee commitment nexus: Conservation of resources theory perspective." Cogent Business & Management 7, no. 1: 1.

Journal article
Published: 14 October 2019 in International Journal of Conflict Management
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Purpose This paper aims to investigate relationship conflicts and creative idea endorsement to develop the understanding of managerial reactions towards ideas of those who develop relationship conflicts with managers/supervisors at work. Taking a contingency perspective, the authors also investigated role subordinates’ political skills and implementation instrumentality play in determining supervisors’ endorsement of subordinates’ creative ideas. Design/methodology/approach The authors used two sources of data collected from 243 subordinates and their respective 41 supervisors of a multinational software company operating in an emerging economy (Pakistan) and analyzed the hypothesized model with Mplus using random coefficient modeling. Findings With this research, the authors contributed to management literature by investigating how the effects of relationship conflicts on creative idea endorsement depend on subordinates’ political skills and implementation instrumentality. They postulate a negative relationship between relationship conflict and creative ideas endorsement and predict that this negative relationship is augmented by subordinates’ implementation instrumentality but attenuated by subordinates’ political skills. They also give directions to decision makers in organizations that they must inform the managers/supervisors about negative effects of their relationship conflict with their subordinates and train supervisors and subordinates about reducing their relationship conflicts with each other for mutual benefits. Originality/value Organizations should take a relationship perspective when creating an environment for creativity: an environment based on mutual trust and respect so that exchange relationships can foster. With this research, the authors extended the list of potential detriment associated with relationship conflicts, that is the endorsement of creative ideas by supervisors. The authors also extended creativity literature by investigating social relationships for selection-focused creativity (idea endorsement) instead of variance-focused creativity (idea generation).

ACS Style

Ahmad Adeel; Zhang Pengcheng; Farida Saleem; Rizwan Ali; Samreen Batool. Conflicts and creative idea endorsement. International Journal of Conflict Management 2019, 30, 637 -656.

AMA Style

Ahmad Adeel, Zhang Pengcheng, Farida Saleem, Rizwan Ali, Samreen Batool. Conflicts and creative idea endorsement. International Journal of Conflict Management. 2019; 30 (5):637-656.

Chicago/Turabian Style

Ahmad Adeel; Zhang Pengcheng; Farida Saleem; Rizwan Ali; Samreen Batool. 2019. "Conflicts and creative idea endorsement." International Journal of Conflict Management 30, no. 5: 637-656.

Journal article
Published: 01 December 2018 in Entrepreneurship and Sustainability Issues
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ACS Style

Farida Saleem; Ahmad Adeel; Rizwan Ali; Shabir Hyder. Intentions to adopt ecopreneurship: moderating role of collectivism and altruism. Entrepreneurship and Sustainability Issues 2018, 6, 517 -537.

AMA Style

Farida Saleem, Ahmad Adeel, Rizwan Ali, Shabir Hyder. Intentions to adopt ecopreneurship: moderating role of collectivism and altruism. Entrepreneurship and Sustainability Issues. 2018; 6 (2):517-537.

Chicago/Turabian Style

Farida Saleem; Ahmad Adeel; Rizwan Ali; Shabir Hyder. 2018. "Intentions to adopt ecopreneurship: moderating role of collectivism and altruism." Entrepreneurship and Sustainability Issues 6, no. 2: 517-537.

Journal article
Published: 01 March 2017 in Lahore Journal of Business
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Celebrity endorsement is widely used as an advertising technique. This study examines three dimensions of celebrity endorsement, including trustworthiness, expertise and attractiveness, as predictors of positive word of mouth by consumers. It also gauges the impact of word of mouth on purchase intention and brand affection in terms of the role it plays as a mediating construct between celebrity endorsement and consumers’ behavioral outcomes. The study uses a sample of 369 respondents to test a structural equation model. Its results reveal that the fully mediated model is superior to the partially mediated model and that trustworthiness is the most important attribute of celebrity endorsement, yielding positive consumer behavior.

ACS Style

Farida Saleem. The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth. Lahore Journal of Business 2017, 5, 45 -66.

AMA Style

Farida Saleem. The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth. Lahore Journal of Business. 2017; 5 (2):45-66.

Chicago/Turabian Style

Farida Saleem. 2017. "The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth." Lahore Journal of Business 5, no. 2: 45-66.

Journal article
Published: 01 September 2015 in Lahore Journal of Business
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This study evaluates the determinants of customer behavior (brand loyalty and willingness to pay a price premium) within the framework of corporate social responsibility. We develop and test a model in the context of a developing country. The results reveal that customer CSR activities have an impact on customer behavior while environmental CSR activities have an insignificant impact. Trust appears to mediate the relationship between customer CSR and customer behavior, but remains insignificant in the relationship between environmental CSR and customer behavior.

ACS Style

Farida Saleem; C. Gopinath. Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective. Lahore Journal of Business 2015, 4, 1 -22.

AMA Style

Farida Saleem, C. Gopinath. Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective. Lahore Journal of Business. 2015; 4 (1):1-22.

Chicago/Turabian Style

Farida Saleem; C. Gopinath. 2015. "Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective." Lahore Journal of Business 4, no. 1: 1-22.