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Ms. Miriam Magdolen
Karlsruhe Institute for Technology (KIT), Institute for Transport Studies

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0 Segmentation
0 Urban Transport
0 travel behavior
0 Travel surveys
0 Data analysis

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Journal article
Published: 09 March 2021 in Sustainability
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Decision-makers in cities worldwide have the responsibility to contribute to the reduction of greenhouse gas emissions in urban transport. Therefore, effective measures and policies that allow for a change in people’s mobility towards sustainable mobility must be derived. To understand how different people respond to measures and policies, and to increase the effectiveness of such policies, individual mobility needs and mobility determinants have to be considered. For this, the definition of individual mobility styles as holistic descriptions considering travel behavior, attitudes, as well as life stages is useful. This study presents a segmentation approach that identifies eight urban mobility styles by using data from a multidimensional survey conducted in Berlin and San Francisco. We applied a cluster analysis with both behavioral and attitudinal characteristics as segmentation criteria. By analyzing the characteristics, we identified a mobility style—the Environmentally Oriented Multimodals—that is environmentally oriented, but not yet all people in this cluster are sustainable in their mobility. Thus, they are the group with the highest potential to accept and use sustainable mobility. Additionally, we found that within the Environmentally Oriented Multimodals, the change from one life stage to another is also likely to be accompanied by a car acquisition.

ACS Style

Miriam Magdolen; Sascha von Behren; Lukas Burger; Bastian Chlond. Mobility Styles and Car Ownership—Potentials for a Sustainable Urban Transport. Sustainability 2021, 13, 2968 .

AMA Style

Miriam Magdolen, Sascha von Behren, Lukas Burger, Bastian Chlond. Mobility Styles and Car Ownership—Potentials for a Sustainable Urban Transport. Sustainability. 2021; 13 (5):2968.

Chicago/Turabian Style

Miriam Magdolen; Sascha von Behren; Lukas Burger; Bastian Chlond. 2021. "Mobility Styles and Car Ownership—Potentials for a Sustainable Urban Transport." Sustainability 13, no. 5: 2968.

Journal article
Published: 15 September 2020 in Transportation Research Procedia
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The inclusion of attitudinal questions in surveys to determine the effects of the psychological dimension is becoming increasingly important in travel behavior research. However, the occurrence of response bias must be taken into account when determining the psychological characteristics. Especially unmotivated participants have the option to run different answer strategies in item sets that query attitudes. With this study, we analyze variations of response bias and carry out an international comparison to identify cultural differences. For this purpose, we use a standardized survey design conducted in Shanghai (China), Berlin (Germany) and San Francisco (USA) and investigate response behavior to psychological questions. Different measurement methods are used to identify certain response patterns. By modifying an existing algorithm, we combine several aspects of response bias into one indicator. Based on an ordered logit regression, we analyze factors influencing response behavior. As a central outcome, people from Shanghai and San Francisco tend to show more suspicious response behavior than people from Berlin. Since the transferability of surveys has to be seen against the background of different linguistic and cultural interpretations, we investigated these peculiarities through a qualitative follow-up study in China. We conclude that international studies must also take into account social and cultural conditions, since a mere translation of attitudinal questions is not enough. This paper underlines the importance of such studies of response behavior, especially in an international comparison, in order to allow interpretations of survey results. Hints and recommendations for further research are given.

ACS Style

Miriam Magdolen; Sascha von Behren; Jessica Hobusch; Bastian Chlond; Peter Vortisch. Comparison of Response Bias in an Intercultural Context – Evaluation of Psychological Items in Travel Behavior Research. Transportation Research Procedia 2020, 48, 2891 -2905.

AMA Style

Miriam Magdolen, Sascha von Behren, Jessica Hobusch, Bastian Chlond, Peter Vortisch. Comparison of Response Bias in an Intercultural Context – Evaluation of Psychological Items in Travel Behavior Research. Transportation Research Procedia. 2020; 48 ():2891-2905.

Chicago/Turabian Style

Miriam Magdolen; Sascha von Behren; Jessica Hobusch; Bastian Chlond; Peter Vortisch. 2020. "Comparison of Response Bias in an Intercultural Context – Evaluation of Psychological Items in Travel Behavior Research." Transportation Research Procedia 48, no. : 2891-2905.