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Prof. Blanca López-Catalán
PABLO DE OLAVIDE UNIVERSITY

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0 E-Learning
0 Mobile Commerce
0 digital competence
0 Bullying and cyberbullying
0 mobile business

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Mobile Commerce
E-Learning

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Short Biography

Associate Professor at the Universidad Pablo de Olavide, Seville (Spain). PhD in Business Administration (Universidad de Sevilla, 2004). Certified by the University of Turku (Finland) for the implementation of the KiVa anti-bullying programme (2016). She delivers training at dozens of Spanish schools and regularly participates as a guest speaker in public and private events such as those organised by the Valencian Ombudsman (2016); the Government of the Canary Islands (2019); UNICEF (2020) among others. Director of the Executive Master's Degree in Education Management (School of Industrial Organisation). Collaborator with the Andalusian School of Public Health. She has completed two six-year research assessments (one for research and one for the transfer of research results). She is interested in two main areas of research: Education (bullying, e-learning, development) and business (mobile business). Her work is published in prestigious journals in both fields, such as Education and Training; Industrial Management & Data Systems, Journal of Organizational Computing and Electronic Commerce, Universia Business Review, and Pixel Bit.

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Journal article
Published: 17 February 2021 in Sustainability
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The 2030 Sustainable Development Agenda sets out 17 Sustainable Development Goals (SDGs) aimed at improving life in all its dimensions, covering all sectors, with a particular emphasis on education. The study presented here focuses on universities as priority organisations and agents of change within the sphere of their social commitment. We thus conducted an analysis of the related scientific production as well as a bibliometric mapping, identifying the main publications indexed in the Web of Science, within its main collection. Focusing on scientific production, we examine the types of documents published, the evolution of the number of publications, the countries of origin of the publications, the most cited sources and articles, together with the most productive authors and a co-citation analysis. Regarding the bibliometric mapping analysis, the five core clusters included in the study were: SDGs in general; SDG 4 on Quality Education; Education for Sustainable Development; Higher Education; and Education Management. Among the main conclusions reached, we would emphasise the need for a change in role and function of university education to tackle sustainable development.

ACS Style

Esther Prieto-Jiménez; Luis López-Catalán; Blanca López-Catalán; Guillermo Domínguez-Fernández. Sustainable Development Goals and Education: A Bibliometric Mapping Analysis. Sustainability 2021, 13, 2126 .

AMA Style

Esther Prieto-Jiménez, Luis López-Catalán, Blanca López-Catalán, Guillermo Domínguez-Fernández. Sustainable Development Goals and Education: A Bibliometric Mapping Analysis. Sustainability. 2021; 13 (4):2126.

Chicago/Turabian Style

Esther Prieto-Jiménez; Luis López-Catalán; Blanca López-Catalán; Guillermo Domínguez-Fernández. 2021. "Sustainable Development Goals and Education: A Bibliometric Mapping Analysis." Sustainability 13, no. 4: 2126.

Journal article
Published: 01 June 2018 in Pixel-Bit, Revista de Medios y Educación
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Este trabajo analiza la oferta de postgrados en e-learning y blended-learning de las principales universidades españolas. Se examina la promoción vía web identificando si la información facilitada refleja una imagen innovadora en cuanto a las principales tendencias en e-learning (MOOCs, mobile-learing, Gamificación, Social Media, Realidad aumentada, OCW, y otras). Para ello se describe la oferta en general y se analizan las páginas webs de 689 programas de postgrado pertenecientes a 27 universidades públicas y privadas. Como resultado se identifican cuatro tipos de universidades y la necesidad de una sistematización en la comunicación en pro de la innovación y la calidad.

ACS Style

Luis López Catalán; Blanca López Catalán; Esther Prieto Jiménez. Tendencias innovadoras en la formación on-line. La oferta web de postgrados e-learning y blendedlearning en España. Pixel-Bit, Revista de Medios y Educación 2018, 93 -107.

AMA Style

Luis López Catalán, Blanca López Catalán, Esther Prieto Jiménez. Tendencias innovadoras en la formación on-line. La oferta web de postgrados e-learning y blendedlearning en España. Pixel-Bit, Revista de Medios y Educación. 2018; (53):93-107.

Chicago/Turabian Style

Luis López Catalán; Blanca López Catalán; Esther Prieto Jiménez. 2018. "Tendencias innovadoras en la formación on-line. La oferta web de postgrados e-learning y blendedlearning en España." Pixel-Bit, Revista de Medios y Educación , no. 53: 93-107.

Journal article
Published: 26 January 2017 in Cuadernos de Estudios Empresariales
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Resumen La literatura ha analizado ampliamente los factores que afectan a la adopción del comercio móvil (CM) por parte de los consumidores. Sin embargo, no ha abordado de la misma manera las propuestas de valor que el empresario puede incorporar a su oferta comercial, derivadas de las características propias del canal. Para ello, este trabajo resulta original al desarrollar una visión integradora que aborda la relación B2C en el comercio móvil. En esta línea, el objetivo de este trabajo es definir propuestas de valor basadas en la tecnología móvil incluyendo los factores involucrados en el éxito del comercio móvil desde el punto de vista del consumidor. Para conseguir este objetivo, se utiliza información secundaria y se hace una extensa revisión de la literatura que permite hacer una clasificación de las diferentes propuestas de valor sugeridas en la literatura. El estudio muestra una recopilación de los factores que favorecen la adopción del comercio móvil desde el punto de vista del consumidor, y los relaciona con seis tipos de proposiciones de valor sobre las que las empresas interesadas en la venta por móvil pueden articular su negocio para lograr que el consumidor adopte este tipo de compra.

ACS Style

Blanca López-Catalán; Sonia San Martín; Nadia Jiménez. El éxito del Comercio Móvil B2C: factores de adopción y propuestas de valor de las empresas. Cuadernos de Estudios Empresariales 2017, 26, 1 .

AMA Style

Blanca López-Catalán, Sonia San Martín, Nadia Jiménez. El éxito del Comercio Móvil B2C: factores de adopción y propuestas de valor de las empresas. Cuadernos de Estudios Empresariales. 2017; 26 ():1.

Chicago/Turabian Style

Blanca López-Catalán; Sonia San Martín; Nadia Jiménez. 2017. "El éxito del Comercio Móvil B2C: factores de adopción y propuestas de valor de las empresas." Cuadernos de Estudios Empresariales 26, no. : 1.

Journal article
Published: 12 September 2016 in Journal of Services Marketing
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Purpose This study aims to explore the issue of word of mouth (WOM) about mobile shopping, including activities conducted by consumers using a wireless internet connection to make a purchase. The objective is to ascertain the determinants of m-shoppers’ WOM. Design/methodology/approach This study uses a causal model to examine how satisfaction, perceived control, perceived entertainment and subjective norms affect WOM about mobile commerce. The authors treated a sample of 447 Spanish mobile phone buyers and applied different sound theoretical approaches to support the research. Findings Shopping experience, control over the process, group influence and satisfaction with mobile purchasing affect subsequent WOM shopping recommendations by innovative and pioneer mobile shoppers. Besides, entertainment, group influence, shopping experience and perceived control influence customer satisfaction in mobile shopping contexts. Originality/value This research provides a better understanding of WOM regarding m-shopping and contributes by outlining important variables for recommending WOM regarding m-shopping, which is key in the m-shopping diffusion. To the best of the authors’ knowledge, this is a pioneer study in Europe focusing on these variables for addressing the ways of achieving m-shopper WOM and one of the few addressing WOM in the m-shopping context. This study is based on information collected from real buyers, who are pioneer in m-shopping.

ACS Style

Sonia San-Martín; Jana Prodanova; Blanca López Catalán. What makes services customers say “buy it with a mobile phone”? Journal of Services Marketing 2016, 30, 601 -614.

AMA Style

Sonia San-Martín, Jana Prodanova, Blanca López Catalán. What makes services customers say “buy it with a mobile phone”? Journal of Services Marketing. 2016; 30 (6):601-614.

Chicago/Turabian Style

Sonia San-Martín; Jana Prodanova; Blanca López Catalán. 2016. "What makes services customers say “buy it with a mobile phone”?" Journal of Services Marketing 30, no. 6: 601-614.

Journal article
Published: 01 February 2016 in Spanish Journal of Marketing - ESIC
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Firms that achieve to establish reciprocal and successful relationships with their clients can obtain greater profitability in their relationship marketing inversions. This study adopts the TOE model to consider technological factors (technological competence), organizational factors (innovativeness and employee support) and environment factors (customer information management) to define the perceived benefits deriving from mobile CRM. The empirical study was performed with information obtained from 125 firms and analyzed with structural equation modeling. Results suggest that the firm perceives benefits from the m-CRM use if it is technologically competitive, shows propensity to innovativeness, manages customers’ information and has employees’ support. The main contribution is the simultaneous use of the TOE model and the relationship marketing approach to understand, from the Spanish firm perspective, the perception of the management of the relationship with customers through the mobile phone.Las empresas que logran establecer relaciones recíprocas y exitosas con sus clientes pueden obtener mayor rentabilidad de sus inversiones en marketing relacional. Este estudio aplica el modelo TOE para contemplar factores del contexto tecnológico (competencia tecnológica), organizacional (propensión a la innovación y apoyo de los empleados) y del entorno empresarial (gestión de la información de los clientes) para determinar la percepción de los beneficios de la gestión de las relaciones con los clientes a través del móvil (m-CRM). El estudio empírico fue realizado con información proporcionada por directivos de 125 empresas españolas, y fue analizado mediante ecuaciones estructurales. Los resultados sugieren que la empresa percibe beneficios del uso de m-CRM siempre que se considere tecnológicamente competitivo, tienda a la innovación tecnológica, gestione la información de los clientes, y cuente con el apoyo de los empleados. La principal contribución de este estudio es la aplicación conjunta del modelo TOE y el enfoque del marketing relacional para entender, desde la perspectiva de la empresa española, la percepción de los beneficios de la gestión de las relaciones con los clientes a través del teléfono móvilMinistry of Economy and Competitiveness (Spain) for its support of this research through the\ud project ECO2014-53060-

ACS Style

S. San-Martín; Nadia Jimenez; B. López-Catalán. The firms benefits of mobile CRM from the relationship marketing approach and the TOE model. Spanish Journal of Marketing - ESIC 2016, 20, 18 -29.

AMA Style

S. San-Martín, Nadia Jimenez, B. López-Catalán. The firms benefits of mobile CRM from the relationship marketing approach and the TOE model. Spanish Journal of Marketing - ESIC. 2016; 20 (1):18-29.

Chicago/Turabian Style

S. San-Martín; Nadia Jimenez; B. López-Catalán. 2016. "The firms benefits of mobile CRM from the relationship marketing approach and the TOE model." Spanish Journal of Marketing - ESIC 20, no. 1: 18-29.

Journal article
Published: 23 November 2015 in Journal of Customer Behaviour
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ACS Style

Sonia San-Martín; Blanca López-Catalán; María A. Ramón-Jerónimo. Signalling as a means to generate loyalty in m-commerce: Does shopper experience moderate the process? Journal of Customer Behaviour 2015, 14, 235 -256.

AMA Style

Sonia San-Martín, Blanca López-Catalán, María A. Ramón-Jerónimo. Signalling as a means to generate loyalty in m-commerce: Does shopper experience moderate the process? Journal of Customer Behaviour. 2015; 14 (3):235-256.

Chicago/Turabian Style

Sonia San-Martín; Blanca López-Catalán; María A. Ramón-Jerónimo. 2015. "Signalling as a means to generate loyalty in m-commerce: Does shopper experience moderate the process?" Journal of Customer Behaviour 14, no. 3: 235-256.

Original articles
Published: 27 August 2013 in Journal of Organizational Computing and Electronic Commerce
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The technology adoption of mobile commerce has frequently been studied by considering the extended technology acceptance model (TAM). However, the role of the perceived drivers and impediments affecting potential mobile shoppers' acceptance has been scarcely analyzed. This article highlights: (1) the typology of potential m-shoppers described by their reasons for, and perceived impediments to, mobile shopping and (2) the possible differences in the extended TAM in the resulting categories. In order to do so, we advance a single hypothesis about moderation of the m-shopper type on the relationships presented in the extended TAM. The study was conducted in Spain, a country with significant current and forecasted use of mobile shopping. Data from 476 Spanish mobile phone users were analyzed. The use of latent class cluster allowed us to identify three types of mobile shoppers that show different profiles based on their perception about drivers and impediments. Differences in the extended TAM relations across the clusters were identified using the multigroup approach of structural equation models. The results show support for the moderation effect, providing valuable information for practitioners to understand how consumers develop mobile shopping intentions, which is necessary to implement effective marketing strategies.

ACS Style

Sonia San-Martín; Blanca López-Catalán; María Ángeles Ramón-Jerónimo. Mobile Shoppers: Types, Drivers, and Impediments. Journal of Organizational Computing and Electronic Commerce 2013, 23, 350 -371.

AMA Style

Sonia San-Martín, Blanca López-Catalán, María Ángeles Ramón-Jerónimo. Mobile Shoppers: Types, Drivers, and Impediments. Journal of Organizational Computing and Electronic Commerce. 2013; 23 (4):350-371.

Chicago/Turabian Style

Sonia San-Martín; Blanca López-Catalán; María Ángeles Ramón-Jerónimo. 2013. "Mobile Shoppers: Types, Drivers, and Impediments." Journal of Organizational Computing and Electronic Commerce 23, no. 4: 350-371.

Journal article
Published: 11 March 2013 in Industrial Management & Data Systems
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ACS Style

Sonia San‐Martin; Blanca López‐Catalán. How can a mobile vendor get satisfied customers? Industrial Management & Data Systems 2013, 113, 156 -170.

AMA Style

Sonia San‐Martin, Blanca López‐Catalán. How can a mobile vendor get satisfied customers? Industrial Management & Data Systems. 2013; 113 (2):156-170.

Chicago/Turabian Style

Sonia San‐Martin; Blanca López‐Catalán. 2013. "How can a mobile vendor get satisfied customers?" Industrial Management & Data Systems 113, no. 2: 156-170.

Journal article
Published: 22 June 2012 in Industrial Management & Data Systems
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ACS Style

Sonia San Martín; Blanca López‐Catalán; María Ángeles Ramón-Jerónimo. Factors determining firms' perceived performance of mobile commerce. Industrial Management & Data Systems 2012, 112, 946 -963.

AMA Style

Sonia San Martín, Blanca López‐Catalán, María Ángeles Ramón-Jerónimo. Factors determining firms' perceived performance of mobile commerce. Industrial Management & Data Systems. 2012; 112 (6):946-963.

Chicago/Turabian Style

Sonia San Martín; Blanca López‐Catalán; María Ángeles Ramón-Jerónimo. 2012. "Factors determining firms' perceived performance of mobile commerce." Industrial Management & Data Systems 112, no. 6: 946-963.

Journal article
Published: 01 January 2010 in Cuadernos de Gestión
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ACS Style

Sonia San Martín Gutiérrez; Blanca López Catalán. Posibilidades de la compraventa B2C por teléfono móvil en comparación con Internet. Cuadernos de Gestión 2010, 10, 17 -34.

AMA Style

Sonia San Martín Gutiérrez, Blanca López Catalán. Posibilidades de la compraventa B2C por teléfono móvil en comparación con Internet. Cuadernos de Gestión. 2010; 10 (1):17-34.

Chicago/Turabian Style

Sonia San Martín Gutiérrez; Blanca López Catalán. 2010. "Posibilidades de la compraventa B2C por teléfono móvil en comparación con Internet." Cuadernos de Gestión 10, no. 1: 17-34.