Cristian Marian Barbu

Prof. Cristian Marian Barbu

Artifex University
orcid

Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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7 March 2021 in Applied Sciences
Verified
Journal Article
Open access
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Sorinel CapusneanuSorinel Capusneanu
Sorinel Capusneanu
DMDorel Mateș
Dorel Mateș
Mirela Cătălina TürkeșMirela Cătălina Türkeș
Mirela Cătălina Türkeș
CBCristian Marian Barbu
Cristian Marian Barbu
ASAdela-Ioana Staraș
Adela-Ioana Staraș
Melinda Timea FülöpMelinda Timea Fülöp
Melinda Timea Fülöp
The digital transformation has produced changes in all existing areas of activity worldwide. There are many factors that can influence the intention to use Industry 4.0 processes and solutions and change the behavior of organizations and their business models. The aim of this study is to validate the econometric model on assessing the significant impact of distinct factors on the intention to use Industry 4.0 processes and solutions, the benefits of digital transformation perceived by organizational management and the differences between distinct groups analyzed. The research method used within the quantitative study was the sample survey, using the online questionnaire as a data collection tool. Three hundred forty-seven valid questionnaires were collected and the response rate of the respondents was 64.25%. A new structural model was generated based on the elements of the Unified Theory of Acceptance and Use of Technology (UTAUT). The results of the study indicated that Perceived competitiveness and Perceived risk have a significant impact on Intention to Use Industry 4.0 processes while Perceived vertical networking solutions and Perceived integrated engineering solutions have a significant influence on the Intention to Use Industry 4.0 solutions. In conclusion, there is a positive and significant association between Intention to Use Industry 4.0 solutions and Benefits of Digital Transformation.

12 January 2024 in Sustainability
Verified
Journal Article
Open access
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BGBarbara Rocha Gonzaga
Barbara Rocha Gonzaga
MKMarcelo Cabus Klotzle
Marcelo Cabus Klotzle
Talles BrugniTalles Brugni
Talles Brugni
RSrakos lili ileana - sorina
rakos lili ileana - sorina
ICIonela Cioca
Ionela Cioca
TCTeodora Cucerzan
Teodora Cucerzan
We aim to map the ESG patterns of emerging-market companies from 2018 to 2021 in order to determine whether the COVID-19 pandemic exerted any influence on sustainable corporate behavior. Thus, the ESG performances were assessed by employing the Kohonen Self-Organizing Map (also known as the Kohonen neural network) for clustering purposes at three levels: (i) ESG overall, including country and sectoral perspectives; (ii) ESG thematic; and (iii) ESG four-folded (stakeholder, perspective, management, and focus strategic views). Our results show that emerging-market companies focus their ESG efforts on social and governance issues rather than on environmental. However, environmental and social behavior differ more acutely than governance behavior across clusters. The analyses of country-level ESG performance and that of eleven market-based economic sectors corroborate the geographic and sector dependence of ESG performance. The thematic-level analysis indicates that operational activities and community issues received more attention, which suggests that emerging-market companies address distinct ESG topics according to their particularities and competitiveness. Furthermore, our empirical findings provide evidence that the ESG behavior of companies has changed over the course of the COVID-19 pandemic. Thus, our findings are relevant to policy makers involved in regulating ESG disclosure practices, investors focused on enhancing their sustainable investment strategies, and firms engaged in improving their ESG involvement.

2 February 2023 in Behavioral Sciences
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Journal Article
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ZLZhiJuan Li
ZhiJuan Li
MSMuhammad Safdar Sial
Muhammad Safdar Sial
WHWu Hualiang
Wu Hualiang
Sorinel CapusneanuSorinel Capusneanu
Sorinel Capusneanu
CBCristian Marian Barbu
Cristian Marian Barbu
Studies have shown that an organization’s corporate social responsibility (CSR) activities affect customer behaviors such as loyalty and satisfaction. In spite of this, the role of social media in informing customers about a brand’s CSR activities and in fostering customer advocacy behavior (CADB) has been underexplored. To fill this knowledge gap, this study investigates the relationship between the CSR-related communication of a banking organization and CADB. This study also examines how emotions such as customer–company identification (CCI) and gratitude as a mediator and a moderator. Using a self-administered questionnaire (n = 302), we collected data from banking customers. Hypotheses were evaluated by using structural equation modeling, which revealed that CSR positively predicts CADB, whereas there are mediating and moderating functions of CCI and GA. Theoretically, this study highlights the role of human emotions in behavior formation from the standpoint of social media. Practically, this study provides important insights for the banking sector’s administrators to realize the important role of CSR communication, using different social networking websites, for converting customers into brand advocates.

24 March 2024 in Administrative Sciences
Verified
Journal Article
Open access
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HAHassan Aslam
Hassan Aslam
Sorinel CapusneanuSorinel Capusneanu
Sorinel Capusneanu
TJTasawar Javed
Tasawar Javed
RSrakos lili ileana - sorina
rakos lili ileana - sorina
CBCristian Marian Barbu
Cristian Marian Barbu
The business sector is rife with unethical managerial practices, such as blaming subordinates for organizational failings, along with the exploitation of colleagues, favoritism, and conflicts of leadership. In light of this, numerous researchers have endeavored to explain the phenomenon of ethical perspectives and concerns. It is recommended that organizations in the SME sector adopt ethical practices in order to achieve their long-term objectives. This study stresses the influence of ethical leadership and technological innovation, particularly the mediating role of a positive attitude in encouraging good performance. This study, which was conducted in the SME sector of Malaysia in the state of Selangor, employed a convenience sampling technique for data collection and reports that ethical leadership, technological innovation, and attitude significantly influence performance. A mediating role of attitude in relation to technological innovation and innovative performance is hereby reported, and attitude towards performance was found to have an insignificant effect on ethical leadership and innovative performance. This study contributes to the existing body of knowledge by explaining the role of ethical leadership and technological innovation in expressing and assessing the revolutionary business practices required to ensure organizational success.

4 July 2025 in Electronics
Verified
Journal Article
Open access
PDF file
Sorinel CapusneanuSorinel Capusneanu
Sorinel Capusneanu
CBCristian Marian Barbu
Cristian Marian Barbu
ASAlina - Georgiana Solomon
Alina - Georgiana Solomon
RSrakos lili ileana - sorina
rakos lili ileana - sorina
This study investigates the evolution and prospective directions of big data applications within the global digital economy over the past twelve years. A comprehensive bibliometric analysis was conducted using Biblioshiny and included 752 documents authored by 1748 scholars and published in 416 specialized journals and academic books between 2013 and 2024. The findings reveal that scholarly interest in this area peaked in 2024. Co-occurrence network mapping highlights three dominant thematic trends in the applicability of big data within the digital economy: technological innovations, conceptual frameworks, and the role of China. Influential academic publications—such as Sustainability, PLoS ONE, and the proceedings of the 8th International Conference on Information Technology and Quantitative Management—have played a pivotal role in advancing research in this domain. Moreover, leading institutions, including the University of the Chinese Academy of Sciences, Shenzhen University, and Guizhou University, have emerged as pivotal contributors to advancing research in this field. China is the primary driving force and key player in reshaping the digital economy through big data, a role that is expected to contribute to global technological advancement in the future.

31 December 2011 in Annales Universitatis Apulensis Series Oeconomica
Verified
Journal Article
Closed access
CBCristian Marian Barbu
Cristian Marian Barbu