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This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.
Nabeel Ansari; Temoor Anjum; Muhammad Farrukh; Petra Heidler. Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors. Sustainability 2021, 13, 3781 .
AMA StyleNabeel Ansari, Temoor Anjum, Muhammad Farrukh, Petra Heidler. Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors. Sustainability. 2021; 13 (7):3781.
Chicago/Turabian StyleNabeel Ansari; Temoor Anjum; Muhammad Farrukh; Petra Heidler. 2021. "Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors." Sustainability 13, no. 7: 3781.
Purpose Drawing motivation from Lawrence Bossidy's quote and leaning on the conservation of resources (COR) theory, in this study, the authors aim to investigate the role of high-performance work practices (HPWPs) and psychological capital (H.E.R.O) in employee innovative work behavior (EIB). Design/methodology/approach The study is banked on a hypothetico-deductive approach. The relationships were measured by gathering data from 375 frontline service employees through structural equation modeling. Findings The study results indicate a positive impact of HPWPs on EIB. Moreover, the association between HPWPs-EIB is mediated by psychological capital (PsyCap). Research limitations/implications The current study contributed to the innovation research stream by determining driving forces that encourage employees to exhibit innovative work behaviors. Originality/value Employee innovative behavior has become imperative for organizational survival and success in an ever-changing global business environment. Owing to this organizational significance, employee innovative behavior continues to gain burgeoning research attention. Despite the rising scholarly interest in studying employee innovative behavior, there is a dearth of knowledge about how innovation can be fostered at the individual level, particularly among frontline service employees. Hence, to bridge this research gap, the present study intends to analyze the influence of high-performance work practices on employee innovative work behavior, mediated by psychological capital.
Muhammad Farrukh; Nabeel Yunus Ansari; Ali Raza; Fanchen Meng; Hong Wang. High-performance work practices do much, but H.E.R.O does more: an empirical investigation of employees' innovative behavior from the hospitality industry. European Journal of Innovation Management 2021, ahead-of-p, 1 .
AMA StyleMuhammad Farrukh, Nabeel Yunus Ansari, Ali Raza, Fanchen Meng, Hong Wang. High-performance work practices do much, but H.E.R.O does more: an empirical investigation of employees' innovative behavior from the hospitality industry. European Journal of Innovation Management. 2021; ahead-of-p (ahead-of-p):1.
Chicago/Turabian StyleMuhammad Farrukh; Nabeel Yunus Ansari; Ali Raza; Fanchen Meng; Hong Wang. 2021. "High-performance work practices do much, but H.E.R.O does more: an empirical investigation of employees' innovative behavior from the hospitality industry." European Journal of Innovation Management ahead-of-p, no. ahead-of-p: 1.