Enrico Gori

Prof. Enrico Gori

orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 April 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
LILuca Iseppi
Luca Iseppi
MRMarcella Rizzo
Marcella Rizzo
EGEnrico Gori
Enrico Gori
FNFederico Nassivera
Federico Nassivera
IBIvana Bassi
Ivana Bassi
Alessandro ScuderiAlessandro Scuderi
Alessandro Scuderi
The Food and Agriculture Organization of the United Nations supports the production of edible insects as a promising and sustainable source of nutrients to meet the increasing demand for animal-derived products by the growing world population. Even if insects are part of the diet of more than two billion people worldwide, the practice of eating insects (entomophagy) raises challenging questions for Western countries where this is not a habit. The research applied the Rasch models and showed that, in the case of hunger or need, 70.8% of the sample declared that they would be willing to eat insects. The willingness to habitually consume and pay for insect food is very low, but the percentages are higher than people who had actually had insect tasting experiences. This demonstrates that a communication process is necessary that aims to overcome psychological/cultural barriers. Only in this way will it be possible to increase the propensity to consume insects.

27 July 2023 in Foods
Verified
Journal Article
Open access
PDF file
IBIvana Bassi
Ivana Bassi
Giovanni MianGiovanni Mian
Giovanni Mian
STStefania Troiano
Stefania Troiano
EGEnrico Gori
Enrico Gori
LILuca Iseppi
Luca Iseppi
The central objectives of this paper are to enhance the understanding of how consumers in developed economies value credence attributes and to understand their preferences for red-pulp kiwifruit. To achieve this, we utilised the choice experiment method through surveys conducted in Italy, Spain, France, and Germany, targeting kiwifruit consumers through specific questionnaires. Regarding red kiwifruit, a significant percentage of those who are already familiar with them either purchase or intend to purchase them. What is equally interesting is the high percentage of those who declared themselves to be undecided about making a purchase. Specific marketing actions can be directed towards the following two categories: converting the intention to purchase into an actual purchase and shifting the current inclination towards an intention or act of purchase, for example, by improving the knowledge about this relatively unknown fruit. This paper contributes to the market chain by assessing consumers’ choice and willingness to pay for red kiwifruit, while also comparing developed economy markets.

30 July 2025 in Foods
Verified
Journal Article
Open access
PDF file
LILuca Iseppi
Luca Iseppi
Giovanni MianGiovanni Mian
Giovanni Mian
EGEnrico Gori
Enrico Gori
STStefania Troiano
Stefania Troiano
LGLuca Grispoldi
Luca Grispoldi
IBIvana Bassi
Ivana Bassi
The market for specialised kiwifruit varieties, such as those with red pulp, remains a niche sector with considerable growth potential in several European countries, including Spain, Italy, Germany, and France. This study applies to the Rasch model to gain a comprehensive understanding of consumer behaviour, specifically pertaining to preferences, attitudes, and propensity towards purchasing both conventional and novel kiwifruit variants. A questionnaire was developed and administered to gather specific information on consumer behaviour. The collected data were analysed using a Rating Scale Rasch Model to construct a valid measure of attitude toward kiwifruit, which was subsequently used in regression models to explain purchase propensity. The findings indicate that marketing strategies should focus on enhancing attitudes towards kiwifruit by leveraging specific product attributes and addressing demographic nuances to effectively promote the consumption of yellow, red, and organic varieties.