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Mr. Jung Hyun Park
Sejong University, Seoul, South Korea

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Research Keywords & Expertise

0 Eco Friendly
0 environment and development
0 tourism and sustainability
0 Sustain management & development
0 Green hotel

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Journal article
Published: 27 August 2021 in International Journal of Environmental Research and Public Health
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This study investigated the effect of hotel water conservation management and waste reduction measures on customers’ social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the past year. To perform the empirical analysis, SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM, New York, NY, USA) were used. As a result of the analysis, seven of the eight hypotheses were accepted, and the ninth hypothesis that tested the moderating effect was partially accepted. The results of the study revealed that a hotel’s eco-friendly activities had a positive effect on its overall performance. The results also provide insight that can lay the foundation for the sustainable management of hotels.

ACS Style

Junghyun Park; Yunmi Park; Jae Leame Yoo; Jongsik Yu. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health 2021, 18, 9054 .

AMA Style

Junghyun Park, Yunmi Park, Jae Leame Yoo, Jongsik Yu. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health. 2021; 18 (17):9054.

Chicago/Turabian Style

Junghyun Park; Yunmi Park; Jae Leame Yoo; Jongsik Yu. 2021. "Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?" International Journal of Environmental Research and Public Health 18, no. 17: 9054.

Journal article
Published: 22 March 2021 in International Journal of Environmental Research and Public Health
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This study develops a theoretical framework to describe brand images and customer behaviors in relation to the eco-friendly activities of hotels. These eco-friendly activities were divided into environmentally sustainable development and green innovation. In this study, a survey was conducted on customers who had used a hotel in the past year, and a total of 329 valid samples were obtained. The empirical analysis was conducted using SPSS 22.0 and AMOS 22.0. The empirical analysis results showed that hotels’ eco-friendly activities formed a positive brand image, which in turn had a positive effect on brand love and respect. It was also found that environmental concern, as perceived by customers, did not play a significant moderating role. Therefore, out of a total of eight hypotheses presented in this study, six hypotheses were supported, and two hypotheses were rejected. The findings of this study confirm that hotels’ eco-friendly activities have a positive influence on their performance and provide meaningful insights, based on which strategies for the long-term development and growth of hotels can be established.

ACS Style

Jongsik Yu; Junghyun Park; Kyeongheum Lee; Heesup Han. Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium? International Journal of Environmental Research and Public Health 2021, 18, 3275 .

AMA Style

Jongsik Yu, Junghyun Park, Kyeongheum Lee, Heesup Han. Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium? International Journal of Environmental Research and Public Health. 2021; 18 (6):3275.

Chicago/Turabian Style

Jongsik Yu; Junghyun Park; Kyeongheum Lee; Heesup Han. 2021. "Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?" International Journal of Environmental Research and Public Health 18, no. 6: 3275.