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Yunmi Park
Department of Aviation Service, Cheongju University, 298 Daesung-ro, Cheongwon-gu, Cheongju-si 28503, Korea

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Journal article
Published: 27 August 2021 in International Journal of Environmental Research and Public Health
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This study investigated the effect of hotel water conservation management and waste reduction measures on customers’ social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the past year. To perform the empirical analysis, SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM, New York, NY, USA) were used. As a result of the analysis, seven of the eight hypotheses were accepted, and the ninth hypothesis that tested the moderating effect was partially accepted. The results of the study revealed that a hotel’s eco-friendly activities had a positive effect on its overall performance. The results also provide insight that can lay the foundation for the sustainable management of hotels.

ACS Style

Junghyun Park; Yunmi Park; Jae Leame Yoo; Jongsik Yu. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health 2021, 18, 9054 .

AMA Style

Junghyun Park, Yunmi Park, Jae Leame Yoo, Jongsik Yu. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health. 2021; 18 (17):9054.

Chicago/Turabian Style

Junghyun Park; Yunmi Park; Jae Leame Yoo; Jongsik Yu. 2021. "Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?" International Journal of Environmental Research and Public Health 18, no. 17: 9054.

Journal article
Published: 15 June 2019 in Sustainability
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With the continuously increasing demand for air travel, competition among airlines has increased as well. The purpose of this study is to examine empirically the causal relationships among the perceived service quality, corporate image, customer trust, and corporate reputation of Asiana Airline in South Korea using SERVQUAL measures. An onsite survey of Korean passengers was conducted. The results of this study reveal that responsiveness and reliability of service quality significantly affect corporate image and customer trust, whereas tangibles, empathy, and assurance of service quality are not significant antecedents of corporate image and customer trust. It is also found that corporate image and customer trust significantly affect corporate reputation. Based on these findings, theoretical importance and practical implications are discussed in this paper.

ACS Style

Hakjun Song; Wenjia Ruan; Yunmi Park. Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines. Sustainability 2019, 11, 3302 .

AMA Style

Hakjun Song, Wenjia Ruan, Yunmi Park. Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines. Sustainability. 2019; 11 (12):3302.

Chicago/Turabian Style

Hakjun Song; Wenjia Ruan; Yunmi Park. 2019. "Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines." Sustainability 11, no. 12: 3302.