The global COVID-19 pandemic has led to the self-isolation of people and the transformation of many economic and social processes into an electronic version thus contributing to the digitalization of all spheres. Being part of this environment, enterprises generate information resources to develop their desired image, which may vary according to the factors characterizing the information environment. Information capital is a comprehensive characteristic of an enterprise and determines its effectiveness and sustainability. The purpose of this study is to develop a toolkit that allows one to assess the information capital of an enterprise, reflecting its perception within the digital information environment. It is necessary to develop the methodology for the formation of such tools. As a result, a fuzzy-plural approach has been developed to evaluate the index of external information capital. This model allows us to assess the external information capital and to simulate its changes caused by various kinds of information events. The study of key elements, for example, the stability and tonality indices, index of target perception made it possible to systematize chaotic changes in the external environment and describe them using the Chen–Lee attractor model. The results of this study can be useful for researchers in the field of digital information analysis, in particular for the comparative analysis of enterprises and the assessment of their information capital.
The global COVID-19 pandemic has caused a transformation of virtually all aspects of the world order today. Due to the introduction of the world quarantine, a considerable share of professional communications has been transformed into a format of distance interaction. As a result, the specific weight of traditional components of the investment attractiveness of a region is steadily going down, because modern business can be built without the need for territorial unity. It should be stated that now the criteria according to which investors decide if they are ready to invest in a region are dynamically transforming. The significance of the following characteristics is increasingly growing: the sustainable development of a region, qualities of the social environment, and consistency of the social infrastructure. Thus, the approaches to evaluating the region’s investment attractiveness must be transformed. Moreover, the investment process at the federal level involves the determination of target areas of regional development. Despite the universal significance of innovative development, the region can develop much more dynamically when a complex external environment is formed that complements its development model. Interregional interaction, as well as an integrated approach to innovative development, taking into account not only the momentary effect, but also the qualitative long-term transformation of the region, will significantly increase the return on investment. At the same time, the currently existing methods for assessing the investment attractiveness of the region are usually heuristic in nature and are not universal. The heuristic nature of the existing methods does not allow to completely abstract from the subjectivity of the researcher. Moreover, the existing methods do not take into account the cyclical properties of the innovative development of the region, which lead to the formation of a long-term effect from the transformation of the regional environment. This study is aimed at forming a comprehensive methodology that can be used to evaluate the investment attractiveness of a certain region and conclude about the lines of business that should be developed in it as well as to find ways to increase the region’s investment attractiveness. According to the results of the study, a comprehensive methodology was formed to evaluate the region’s investment attractiveness. It consists of three key indicators, namely, the level of the region’s investment attractiveness, the projected level of the region’s investment attractiveness, and the development vector of the region’s investment attractiveness. This methodology is based on a set of indicators that consider the status of the economic and social environment of the region, as well as the status of the innovative and ecological environment. The methodology can be used to make multi-dimensional conclusions both about the growth areas responsible for increasing the region’s innovative attractiveness and the lines of business that should be developed in the region.
Today the process of transition to a new technological order has become evident to everyone, especially in developed countries. One of the most urgent areas for ensuring the long-term competitiveness of industrial enterprises is the development of the Arctic zone. This region has many economic and logistical difficulties, the solution of which may lie in the use of advanced technologies of the new technological order, for example, 3D-printing technologies. The aim of the article is to study the transformation of the cost structure of industrial products as a result of integration of 3D-printing technologies into the production process of industrial enterprise operating in the Arctic zone. It was found that the structure of the main cost elements varies greatly, due to the ambiguity of replacing computer numerical control (CNC) (or other classical shaping technologies) with 3D-printing technologies, as well as the specifics of supply chains, which is quite urgent for the Arctic region. The results of empirical study necessitate the development of tools for predicting the economic viability of integrating 3D-printing technologies into the technological processes of industrial enterprises operating in the Arctic zone. Within the article, the authors substantiated and developed a fuzzy-multiple model for assessing the level of investment attractiveness of integration of 3D-printing technologies into the production process of an industrial enterprise operating the Arctic zone. One of the aims of this model is to answer the question of whether an enterprise should invest in a technological transition to 3D-printing technologies.
The development of tourism is associated with numerous risks that have a direct and indirect impact on the realization of tourist and recreational potential. In recent years, in addition to internal risks, the importance of external environmental risks (geopolitical and epidemiological) has increased. The COVID-19 pandemic is one of the foremost of these risks, and its effects on the development of regional tourism demands attention. The purpose of the study is to estimate the level of tourist and recreational potential of cross-border regions of the Russian Federation and Kazakhstan, and the possible risks during the COVID-19 pandemic. After the breakup of the USSR, one of the longest land borders in the world was established between Russia and Kazakhstan. The geographical scope of the study includes 12 constituent entities of the Russian Federation and 7 regions of Kazakhstan. Information posted on statistical portals, data from geographical atlases, and specialized websites of the executive authorities were used as the materials for the study. The tourist and recreational potential of the regions of the Russian Federation and Kazakhstan was estimated by the scorecard method, with the assignment of weight coefficients to indicators included in four main clusters: Natural Factors, Cultural and Historical Factors, Social and Economic Factors, and Infrastructure Support of Tourism. Additionally, the experience of studying risks associated with tourism development during the pandemic was summarized. The conclusions reached are indicative of different levels of tourism and recreational potential in cross-border regions of the Russian Federation and Kazakhstan, and the inconsistency of the industry’s structure. It was found that the COVID-19 pandemic had increased the number of risks for the realization of tourism and recreational potential, which must be taken into account when making management decisions. The authorities of cross-border regions can use the results of the research to adjust tourism policy under the current restrictions and increased global risks. The application of mechanisms and methods of territorial planning and management will depend on the level of tourism and recreational potential. For regions with high and above-average potential, the emphasis should be on participation in federal projects, the development of cluster initiatives, and the application of a diversification strategy. Regions with medium and low potential should focus on the domestic tourist flow, develop inter-regional cooperation, and focus on the strategy of gaining a competitive advantage.
The aim of the article is to investigate the impact of the new coronavirus infection on the Russian labor market and to suppose the actions to be taken to minimize negative economic consequences. The distinctiveness of this study is the differentiation of the impact of the physical and informational spread of COVID-19. The informational spread of coronavirus is measured through the dynamics of news messages related to the topic of “coronavirus” in the largest Russian media. The analysis of the average level of wages by type of economic activity, as well as the demand of employers and the number of vacancies, allow testing the hypothesis that the physical and informational spread of coronavirus caused an increase in the number of unemployed, a decrease in average wages in the studied range of economic activities, an increase in supply on the labor market, and a decrease in demand for employees. Another task of the study is to assess the dynamics of related search queries in Yandex (Russian biggest search engine), which can help to reveal the logic in the behavior of the Russian people during the pandemic as well as to understand if the Russian economy, the labor market, and society were prepared for the changes caused by the pandemic. Using a regression modeling methodology, it was found that the influence of the information environment, namely the informational spread of coronavirus, had an even greater impact on studied parameters than the physical spread. A “delay effect of physical consequences” was discovered. The conclusions obtained showed that in the conditions of wide informatization of society, it is necessary to systematically influence the physical and informational spread of coronavirus to minimize the negative consequences of the pandemic on the labor market.
The combination of the processes of widespread digitalization and globalization of the world economy has led to a significant expansion of the global information environment. The modern information environment is dynamically active, and changes in it are indicators of changes in the material world. This specificity can be used for investment analysis purposes. However, at the time of this research, a universal methodology for analyzing the information environment has not yet been formed. The purpose of this study is to develop tools for quantifying the information environment and testing them as investment predictors. The key result of this study is a stock price forecasting model based on information environment quantifiers and its critical analysis. The results obtained will be useful both for investors of different skill levels and for researchers of the information environment.