Chaiyawit Muangmee

Dr. Chaiyawit Muangmee

Faculty of Management Science,, Bansomdejchaopraya Rajabhat University, Bangkok, Krung Thep Maha Nakhon, Thailand
orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Chaiyawit MuangmeeChaiyawit Muangmee
Chaiyawit Muangmee
Sebastian KotSebastian Kot
Sebastian Kot
Nusanee MeekaewkunchornNusanee Meekaewkunchorn
Nusanee Meekaewkunchorn
NKNuttapon Kassakorn
Nuttapon Kassakorn
BKBilal Khalid
Bilal Khalid
The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving structural equation model (SEM) to evaluate the effects of exogenous variables on endogenous variables. Primary data were collected from people who had installed and used FDAs. The findings indicated that performance expectancy, effort expectancy, social influence, timeliness, task technology fit, perceived trust, and perceived safety significantly influence the behavioral intention to use (BIU) to use food delivery apps during the COVID-19 pandemic. To this end, effort should be intensified to study and understand FDAs as it pertains to safety and usage.

13 April 2021 in Social Sciences
Verified
Journal Article
Open access
PDF file
Chaiyawit MuangmeeChaiyawit Muangmee
Chaiyawit Muangmee
Zdzisława Dacko-PikiewiczZdzisława Dacko-Pikiewicz
Zdzisława Dacko-Pikiewicz
Nusanee MeekaewkunchornNusanee Meekaewkunchorn
Nusanee Meekaewkunchorn
NKNuttapon Kassakorn
Nuttapon Kassakorn
BKBilal Khalid
Bilal Khalid
Since environmental issues are becoming an integral part of business performances, policymakers and managers have started recognizing the importance of green innovation towards sustainable business performances. The role of the automotive parts industry is crucial in minimizing environmental degradation and promoting sustainable development. Yet few studies have focused on the connection between green entrepreneurial orientation and green innovation that may affect small and medium enterprise (SME) business performance. Therefore, this study aims to analyze the influence of green entrepreneurial orientation on green innovations, and its effects on sustainable business performances in the automotive parts industry in Thailand. The sample consists of 226 SMEs in the automotive parts industry in Thailand. The partial least square method (PLS-SEM) has been used for the analysis of data. The results of the study show that green innovations have the strongest influence on economic and environmental performances. This study contributes to resource-based view theory by incorporating green innovation as a strategic competency of SMEs’ performance. Further, green entrepreneurial orientation and green innovation can assist SME managers in understanding the factors leading to sustainable performance of businesses.

1 June 2021 in Economics & Sociology
Verified
Journal Article
Closed access
Nusanee MeekaewkunchornNusanee Meekaewkunchorn
Nusanee Meekaewkunchorn
KSKatarzyna Szczepańska-Woszczyna
Katarzyna Szczepańska-Woszczyna
Chaiyawit MuangmeeChaiyawit Muangmee
Chaiyawit Muangmee
NKNuttapon Kassakorn
Nuttapon Kassakorn
BKBilal Khalid
Bilal Khalid

30 September 2022 in Journal of Competitiveness
Verified
Journal Article
Open access
Chaiyawit MuangmeeChaiyawit Muangmee
Chaiyawit Muangmee
NKNuttapon Kassakorn
Nuttapon Kassakorn
BKBilal Khalid
Bilal Khalid
RBRadovan Bačík
Radovan Bačík
Sebastian KotSebastian Kot
Sebastian Kot
This research investigated Supply Chain Management (SCM) in Small and Medium Enterprises (SMEs) in Thailand, Slovakia, and Poland and compared the SCM practices among the three countries. The sole purpose was to first determine the various factors that influence SCM operations and SCM practices in each of the countries and then find out whether there is a difference among the three countries in terms of SCM operations and practices. The study was conducted using primary data collected from SME management personnel from the three countries. A structured questionnaire was used to collect the data using a 5-point Likert scale. The data was analyzed using multi-group Structural Equation Modeling (SEM). The results of the study indicated that supply chain management practices and operations adopted by the small and medium enterprises in Thailand, Slovakia, and Poland were invariant. The environmental sustainability elements in SCM and the social aspects of sustainability in SCM have positively influenced SCM practices in all countries. The study recommended that SMEs in the countries should consider adopting the factors that support SCM, operationalizing the SCM through enhancing the capabilities of the end-user, and vitally taking into consideration the environmental sustainability elements in SCM, such as environmentally-friendly production processes, taking action towards waste management, and adopting production processes that inhibit the emission of harmful substances into the atmosphere by encouraging the implementation of policies that foster the use of renewable energy sources in production.

11 November 2021 in Transnational Corporations Review
Verified
Journal Article
Closed access
Chaiyawit MuangmeeChaiyawit Muangmee
Chaiyawit Muangmee
Facebook presents an excellent opportunity and flexible way for firms to improve their interactions with new and potential customers, business contacts, and grow their businesses. This study investigated the use of Facebook advertising by Start-ups to promote their products and improve sustainable brand loyalty and growth. Survey data from 225 start-up firms from food and fashion industry has been analysed by SmartPLS. Results show that engagement of potential customers, Facebook’s marketing capabilities, page authority, and page update significantly influence the sustainable brand loyalty and growth of small businesses. Potential customers' engagement and Facebook page updates were found to have a partial mediation effect of Facebook's marketing capabilities on sustainable brand loyalty and growth. The Facebook promotional campaign has a full mediation effect on sustainable brand loyalty and growth. Based on the findings, start-up businesses should consider investing in using Facebook as a marketing tool for their brand loyalty and growth.

28 April 2022
Verified
Conference Paper
Open access
HCHaitao Cui
Haitao Cui
Chaiyawit MuangmeeChaiyawit Muangmee
Chaiyawit Muangmee
Nusanee MeekaewkunchornNusanee Meekaewkunchorn
Nusanee Meekaewkunchorn
DLDongsheng Liao
Dongsheng Liao
TSTatchapong Sattabut
Tatchapong Sattabut
The impact of carbon information disclosure quality on corporate green technology innovation is analyzed in a sample of Chinese listed companies with heavy pollution. The study shows that in the short term, carbon information disclosure quality has a significant negative impact on the quality of corporate innovation and a significant positive impact on the sustainability of corporate innovation; compared with state-owned enterprises, carbon information disclosure quality has a significant negative impact on the quality of innovation in non-state-owned enterprises; carbon information disclosure quality has a significant negative impact on the quality of corporate innovation in the maturity and decline periods, and a significant positive impact on the sustainability of corporate innovation in the growth, maturity and decline periods. The quality of carbon information disclosure has a significant negative impact on the quality of innovation in mature and declining companies, and a significant positive impact on the sustainability of innovation in growth, mature and declining companies. This provides empirical evidence for the scientific management of carbon information by enterprises and the monitoring of carbon information disclosure by regulators.