The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving structural equation model (SEM) to evaluate the effects of exogenous variables on endogenous variables. Primary data were collected from people who had installed and used FDAs. The findings indicated that performance expectancy, effort expectancy, social influence, timeliness, task technology fit, perceived trust, and perceived safety significantly influence the behavioral intention to use (BIU) to use food delivery apps during the COVID-19 pandemic. To this end, effort should be intensified to study and understand FDAs as it pertains to safety and usage.

Since environmental issues are becoming an integral part of business performances, policymakers and managers have started recognizing the importance of green innovation towards sustainable business performances. The role of the automotive parts industry is crucial in minimizing environmental degradation and promoting sustainable development. Yet few studies have focused on the connection between green entrepreneurial orientation and green innovation that may affect small and medium enterprise (SME) business performance. Therefore, this study aims to analyze the influence of green entrepreneurial orientation on green innovations, and its effects on sustainable business performances in the automotive parts industry in Thailand. The sample consists of 226 SMEs in the automotive parts industry in Thailand. The partial least square method (PLS-SEM) has been used for the analysis of data. The results of the study show that green innovations have the strongest influence on economic and environmental performances. This study contributes to resource-based view theory by incorporating green innovation as a strategic competency of SMEs’ performance. Further, green entrepreneurial orientation and green innovation can assist SME managers in understanding the factors leading to sustainable performance of businesses.

The impact of carbon information disclosure quality on corporate green technology innovation is analyzed in a sample of Chinese listed companies with heavy pollution. The study shows that in the short term, carbon information disclosure quality has a significant negative impact on the quality of corporate innovation and a significant positive impact on the sustainability of corporate innovation; compared with state-owned enterprises, carbon information disclosure quality has a significant negative impact on the quality of innovation in non-state-owned enterprises; carbon information disclosure quality has a significant negative impact on the quality of corporate innovation in the maturity and decline periods, and a significant positive impact on the sustainability of corporate innovation in the growth, maturity and decline periods. The quality of carbon information disclosure has a significant negative impact on the quality of innovation in mature and declining companies, and a significant positive impact on the sustainability of innovation in growth, mature and declining companies. This provides empirical evidence for the scientific management of carbon information by enterprises and the monitoring of carbon information disclosure by regulators.

This study explores the impact of environmental concern, green marketing, and brand image on consumers’ willingness to purchase green products. The research employed a mixed-method approach and surveyed 339 consumers. The results indicate that environmental concern positively influences green marketing. Consumers who are environmentally conscious exhibit a more positive response to companies’ green marketing efforts. Green marketing directly enhances consumers’ willingness to purchase green products and partially mediates the influence of environmental concern on purchase intention. Environmental concern has a positive impact on brand image, and a reinforced brand image further enhances consumers’ willingness to purchase green products, playing a partial mediating role between environmental concern and green purchase intention. There is a significant correlation between green marketing and brand image, suggesting that they can mutually reinforce each other in corporate strategies, collectively driving consumers to make more environmentally friendly purchasing choices. These findings offer new insights into understanding consumers’ green purchasing behavior and provide empirical support for how businesses can enhance market competitiveness and green innovation capabilities through green strategies. This study extends the theoretical framework of environmental marketing and consumer behavior research and offers practical guidance for practitioners.

This study moves beyond the static view prevalent in hospitality loyalty research by developing and longitudinally testing a process-oriented model of loyalty formation. Recognizing that loyalty is a dynamic outcome, we employ a three-wave panel design with a three-month lag, surveying 562 customers of organic restaurants within green-certified hotels. Data are analyzed using a Cross-Lagged Panel Model (CLPM) to meticulously map the temporal interplay among key antecedents, controlling for autoregressive effects and covariates. The findings provide robust evidence for a specific cognitive-to-affective sequence: perceptions of food quality at one time point shape subsequent judgments of perceived value, which in turn drive customer satisfaction, ultimately fostering loyalty in a succeeding period. Crucially, the CLPM also reveals that food quality and price fairness exert significant, direct time-lagged effects on loyalty, suggesting the presence of dual psychological pathways. By establishing temporal precedence and mapping sequential mediation, this study offers a more causally robust and managerially actionable understanding of how customer loyalty evolves.