Purpose: The aim of this paper is to contribute to the field of satisfaction research from the perspective of electronic banking users; a topic of great interest to the business strategies of financial institutions. In this context, the authors analyse the main determinants of user experience with a specific institution's products.Design/methodology/approach: A comprehensive review of the scientific literature has justified the development of a behavioural model that explains satisfaction using a set of constructs or endogenous variables. Data was collected from a self‐administered web survey in the authenticated section of the electronic banking service of a prestigious financial institution.Findings: The analysis tests the relationship between the proposed variables (accessibility, trust, ease of use and usefulness) and satisfaction with electronic banking.Research limitations/implications: The study was limited to the data of a single financial institution. Caution should therefore be exercised in generalising the results. The research results provide a number of valuable conclusions for financial institutions.Originality/value: This paper is a pioneer study of satisfaction with electronic banking, especially of the relationships between satisfaction and its main determinants.
Voice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers' continuance intention to use VAs and the moderating effects of personal innovativeness and experience. Based on behavioral reasoning theory, a research model is proposed to provide insights into the drivers of continuance intention to use. Two empirical studies, based on data collected via online surveys, were conducted. The model was analyzed through partial least squares structural equation modeling. The findings of the studies showed that emotional value and performance expectancy were key antecedents of continuance intention to use, which in turn positively influenced actual use and word‐of‐mouth intention. In contrast, the quality value was a significant antecedent of continuance intention to use in only one of the two studies, and the influence of price value, social value, effort expectancy, and privacy risk was not found to be significant. However, the second study showed that several of these relationships are moderated by the consumer's experience and personal innovativeness; specifically, less innovative users are sensitive to quality value, and experienced users are sensitive to social value.
30 July 2015 in Journal of International Consumer Marketing
A majority of past studies have used the consumer socialization framework to study children and adolescents in the U.S. but there is a dearth in academic articles that focuses on Millennials. Furthermore, there is a large, understudied Millennial population in India. The purpose of this study was (1) to propose an integrative theoretical model for determining the relative importance of socialization factors on Millennials' green buying behavior and (2) to study the impact of culture in selecting socialization agents as sources of green product information. An online survey was administered to a sample of younger Millennials from India and the U.S. For both countries, results showed that interpersonal sources were more important in elevating environmental concerns and promoting green buying behavior than mass media. Environmental concern was found to play a mediating role in the socialization process and differences between and within genders in each country were found. Implications are discussed.
6 February 2019 in Journal of Computing in Higher Education