Santiago Iglesias-Pradas

Dr. Santiago Iglesias-Pradas

Departamento de Ingeniería de Organización, Administración de Empresas y Estadística, ETSI de Telecomunicación, Universidad Politécnica de Madrid, 28040 Madrid, Spain

Research Focus & Metrics

Academic Career Length

18Years (2009-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 February 2014 in Computers in Human Behavior
Verified
Journal Article
Closed access
ÁAÁngel F. Agudo-Peregrina
Ángel F. Agudo-Peregrina
Santiago Iglesias-PradasSantiago Iglesias-Pradas
Santiago Iglesias-Pradas
Miguel Ángel CondeMiguel Ángel Conde
Miguel Ángel Conde
ÁHÁngel Hernández-García
Ángel Hernández-García

Santiago Iglesias-PradasSantiago Iglesias-Pradas
Santiago Iglesias-Pradas
Emiliano Acquila-NataleEmiliano Acquila-Natale
Emiliano Acquila-Natale
Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail. To do so, we explore the different areas of interest in multichannel and omnichannel retail highlighted in previous scholarly research, as a preliminary step to propose a comprehensive framework of themes that should be paid attention to for future advancements in the field. A total of 11 studies addressing the main theme of Multichannel Retail and Its Applications in the Future of E-Commerce illustrate this overview and the framework.

1 January 2021 in Technological Forecasting and Social Change
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Journal Article
Closed access
Emiliano Acquila-NataleEmiliano Acquila-Natale
Emiliano Acquila-Natale
Santiago Iglesias-PradasSantiago Iglesias-Pradas
Santiago Iglesias-Pradas

21 April 2020 in Energies
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Journal Article
Open access
PDF file
Julian Chaparro-PelaezJulian Chaparro-Pelaez
Julian Chaparro-Pelaez
Emiliano Acquila-NataleEmiliano Acquila-Natale
Emiliano Acquila-Natale
ÁHÁngel Hernández-García
Ángel Hernández-García
Santiago Iglesias-PradasSantiago Iglesias-Pradas
Santiago Iglesias-Pradas
The deregulation of the electricity markets in the European Union and the transformation caused by digital technologies and customer-centric strategies have altered the industry ecosystem, forcing companies to adapt to the new scenario. This research study aims to give a global overview of the digital transformation and channel integration of free-market electricity retailers in Spain from a consumer’s perspective. The analysis includes all free-market electricity retailers that operate at the national scale, explores the level of digital transformation and channel integration of these companies based on a structured set of indicators, and measures them using the mystery shopper technique. The results show important differences between leading retailers and the rest of companies, evidence an important lag of the sector when compared to other retail markets and an overall lack of multichannel and omnichannel strategies, show a strong effort of retailers in online billing and self-service customer data management, and reveal shortcomings in the availability of communication channels with customers.

1 March 2013 in Computers in Human Behavior
Verified
Journal Article
Closed access
Santiago Iglesias-PradasSantiago Iglesias-Pradas
Santiago Iglesias-Pradas
FPFélix Pascual-Miguel
Félix Pascual-Miguel
ÁHÁngel Hernández-García
Ángel Hernández-García
Julian Chaparro-PelaezJulian Chaparro-Pelaez
Julian Chaparro-Pelaez

1 January 2017
Verified
Book Chapter
Closed access
Francisco García-PeñalvoFrancisco García-Peñalvo
Francisco García-Peñalvo
ÁHÁngel Hernández-García
Ángel Hernández-García
Miguel Ángel CondeMiguel Ángel Conde
Miguel Ángel Conde
ÁFÁngel Fidalgo-Blanco
Ángel Fidalgo-Blanco
MSMaría Luisa Sein-Echaluce
María Luisa Sein-Echaluce
Santiago Iglesias-PradasSantiago Iglesias-Pradas
Santiago Iglesias-Pradas
In order to achieve a true transition from the Information Society to the Knowledge Society, Information and Communication Technologies must play a capital role in educational and knowledge management processes. The gap between advances in technology and current teaching methods is slowing up the integration of new educational technologies into already existing technological and methodological frameworks. As a result, the combination of mature educational technologies and educational methods does not meet the demands of today's society. In the pursuit of ways to reconcile consolidated and emerging technologies with educational methods to improve educational processes, the authors propose a technological environment to support learning services: the learning ecosystem. This chapter presents an initial proposal of a learning technological ecosystem based on an architecture framework and interoperable components, and outlines the required elements, actions and methods for learning ecosystems to become a reality.