Customer incivility is widespread in service industries, inevitable as employees offer service to a broad range of customers from diverse backgrounds. Stress caused by rude customers depletes front-line employees’ personal resources and develops to adverse work-related outcomes. Workplace mindfulness may provide resources to reduce the detrimental effect of customer incivility on work engagement. Furthermore, drawing from the conservation of resource theory(COR) and job demands-resouces (JD-R) model, this study investigates how work engagement mediates between customer incivility and employee proactive service performance among casino employees. The findings support that workplace mindfulness buffers the relationship between customer incivility and work engagement. Customer incivility is negatively associated with proactive service performance through work engagement. Theoretical and research implications and practical suggestions are proposed.

Constructive collaboration with host communities while maintaining their traditional culture is crucial when planning tourism ventures, particularly if ensuring sustainability is considered important. This paper investigates the cultural sustainability of Jeju Island in South Korea and whether collaboration with community-based tourism ensures this sustainability through in-depth interviews with local residents. The first part of the interview focuses on cultural components to assess the current situation of cultural sustainability on the island, and the second part is related to that collaboration. The findings of the interviews indicate that: (i) there are certain negative indications of cultural sustainability in that Jeju people holding informal power became vulnerable in the face of tourism demand; (ii) several barriers exist in the facilitation of community-based tourism collaboration notwithstanding the beneficial trends, and (iii) there is a strong relationship between collaboration and cultural sustainability. It is also noted that the collaboration itself does not coincide with the actualization of cultural sustainability so long as current power disparities exist. The study delivers significant implications to the tourism policymakers and practitioners on how sustainable tourism development should be planned and operated to secure a long-term benefit especially focused on how the local community should be involved in the overall development process.

The importance of community attitude and participation for the success and sustainability of cultural festivals has been steadily increasing in recent years. The Chuncheon Puppet Festival (CPF) is an international festival that has been held every year since 1989 in Chuncheon, Korea. The festival has several distinctive characteristics as a sustainable event because: (a) it maintains its single genre of puppet performances based on modern cultural art; (b) it is well-established as the festival for the local residents of Chuncheon City and is planned by local community residents and local small companies, not by government agencies or global large entrepreneurs; (c) it helps children to have an interesting cultural experience in the local environment; and (d) it is regularly hosted in August, an off-season for festivals in Korea that was chosen by residents as it is a school holiday season. However, there is still room for improvement to secure its place as a successful sustainable festival. The following might be considered: (i) increased exchange of human resources among the festival executive members, community groups, and the public staff in Chuncheon City; (ii) local residents should maintain full control of the festival; and (iii) a local cultural trust should be established by cultural art professionals, local resident organizations, puppet show professionals, and public agency staff. The CPF is a typical example of a successful sustainable festival with proactive and supportive community participation and a large number of volunteers that help to increase local competitiveness and sustainable local development. This case report delivers insightful lessons and messages to guide what needs to be preconditioned for local cultural festivals to be sustainable and successful for a long time in many destinations, where they can contribute as efficient catalysts for regional tourism development.

Slow lifestyles have become a way for individuals to reduce the amount of stress in their lives. Moreover, along with wellness and slow food, slow life seeking is emerging as an area of study, though little research has been studied at Slow Life Festivals (SLFs) associated with consumers’ wellness pursuits, slow life seeking, and perceptions of slow food. To address this gap, this study examined visitors’ decision-making processes using an extended theory of planned behavior (ETPB) by incorporating wellness pursuit, slow life seeking, and perceptions of slow food at an SLF. Thus, this study developed a theoretically comprehensive framework by applying field survey. Results revealed significant impacts of visitors’ wellness pursuits and slow life seeking on their decision-making, indicating that wellness and slow life were important factors to consider for SLF management. The research further identified the perception of slow food as a mediator in predicting behavioral intentions. Results further demonstrated a strong relationship between wellness pursuit and perception of slow food for highly attached visitors while revealing a significant relationship between slow life seeking and perception of slow food for less attached visitors. Consequently, this study shed significant light on our understanding of why visitors intend to revisit SLFs.

This research aims to investigate the possibilities of event visitors being persuaded to purchase tickets by music festival advertising on social media. Music festival and social media in general were chosen to be analyzed in two major areas: advertising formats and persuasion. Moreover, general perception towards music festival advertising on social media and the relationship between social media advertising with tactics were examined. The main objective of this research was to investigate the relationship between the use of social media advertising and the purchase of music festival tickets. To investigate the analysis of how consumers perceived music festival advertising on social media and the possibilities of being persuaded to purchase the festival ticket, a quantitative offline questionnaire method was adopted and applied. It was identified that general perception toward music festival advertising on social media is positive. Furthermore, it was found that being persuaded by social media advertisement to purchase music festival ticket is positive as well. The findings of this study concluded that consumers might be persuaded to purchase the music festival ticket although different conditions were applied to the social media advertising.