This qualitative case study explores the efficacy of digital marketing (DM) techniques in Malaysian Small and Medium Enterprises (SMEs) within the technology sector. Employing semi-structured interviews with digital marketing specialists in Kuala Lumpur, the study, grounded in an interpretivist philosophy, aims to uncover challenges in DM implementation, assess its impact on product promotion, and identify tools enhancing effectiveness. Thematic analysis reveals trends, topics, and insights crucial for SMEs. Emphasizing data-driven decision-making and agility, the research underscores the significance of DM for SME success in Malaysia's evolving digital landscape. Recommendations address obstacles, fostering wise DM use and long-term competitiveness.

The telecommunication industry holds an immense share in Malaysian economic activities. This study aimed to determine the relationship between information sharing and supply chain performance, as well as whether this relationship is mediated by logistics integration. The study was conducted among 361 respondents from 21 Malaysian telecommunication firms in Malaysia by applying a structural equation modelling with SmartPLS. Findings revealed information sharing associated with supply chain performance. Logistics integration mediated the relationship between information sharing and supply chain performance. The study has implications for practitioners in the decision-making process of supply chain procedures in the telecommunications industry.