This qualitative case study explores the efficacy of digital marketing (DM) techniques in Malaysian Small and Medium Enterprises (SMEs) within the technology sector. Employing semi-structured interviews with digital marketing specialists in Kuala Lumpur, the study, grounded in an interpretivist philosophy, aims to uncover challenges in DM implementation, assess its impact on product promotion, and identify tools enhancing effectiveness. Thematic analysis reveals trends, topics, and insights crucial for SMEs. Emphasizing data-driven decision-making and agility, the research underscores the significance of DM for SME success in Malaysia's evolving digital landscape. Recommendations address obstacles, fostering wise DM use and long-term competitiveness.

Ekhane apnar deya paper-tir title-er Small and Capital letters thik rekhe (Exact Title Case) data extraction deya holo: Paper Number: 118 Title: Service Quality and Hotel’s Customer Satisfaction: An Empirical Evidence from Ethiopia Abstract: The objective of this study is to investigate the impact of service quality on customer satisfaction in the hotel industry of Ethiopia. The research utilizes the SERVQUAL model as a theoretical framework. Data was collected from 130 hotel guests using a snowball sampling technique and a self-administered questionnaire. Analysis methods included descriptive statistics, frequency, Pearson correlation, and multiple regression analysis. The findings revealed that out of the five SERVQUAL dimensions, three—Tangibles, Responsiveness, and Empathy—had a high significant impact on customer satisfaction in the Ethiopian hotel industry

Electronic payments and e-wallets are emerging globally, but growth remains slow in Malaysia. As Generation Z enters the workforce, they represent the largest consumer cohort for e-payments. This study examines the determinants of Generation Z's intention to use e-wallets in Kuala Lumpur. Using a deductive approach and cross-sectional design, data was collected from 92 respondents. The study tested the influence of trust, ease of use, and perceived security. Findings revealed that trust and perceived security are significant predictors of intention to use. Interestingly, perceived ease of use was not a significant predictor, likely because Generation Z is already highly familiar with smart devices. The results help marketers and web-retailers develop strategies to improve e-wallet adoption by focusing on security and trust.

This study aimed to explore the relationship between customer relationships and supply chain performance, with a focus on mediating role of logistics integration as well as whether this relationship is mediated by logistics integration. The study was conducted among 361 employees from 21 Malaysian telecommunication firms in Malaysia by applying a structural equation modeling with SmartPLS. Findings revealed customer relationship associated with supply chain performance and supported. However, the study found that the mediating effect of logistics integration in the relationship between customer relationships and supply chain performance was not statistically significant.

The implementation of warehouse automation has proven to be an effective way to increase productivity and inventory accuracy, lower labor costs, and improve safety in the warehouse environment. This research aims to investigate the factors contributing to the success of warehouse automation implementation. This study offers a unique and modern warehouse automation environment model as a solution for complete implementation in warehouse automation operations. The study was conducted in Mali, West Africa. A total of 100 responses were collected among warehouse managers through an online Microsoft Forms survey. Smart PLS version 4.0 software was used to analyze the data.

The purpose of this paper is to examine the relationship between advertising value, perceived value, and trust for purchasing behaviour in social commerce (s-commerce). The study was quantitative, and 105 Indonesian students provided primary data using a self-administered questionnaire. After applying SPSS to analyze the data, it was found that 56.1% of the variance could be explained by the suggested model. The findings show that there is a positive significant relationship between advertising value, perceived value, and trust for purchasing behaviour in s-commerce. The study's implications are intended to support information technology professionals to implement s-commerce technology in commercial settings