This study investigates the relationship between Financial Education, Financial Socialization Agents, and Money Attitude towards Financial Literacy among students in Tashkent, Uzbekistan. Despite the increasing complexity of the financial landscape, these relationships had not been empirically tested in the Uzbekistani context. Based on a quantitative survey of 110 respondents and analyzed using SPSS Version 20, the results showed that both Financial Education and Financial Socialization Agents have a positive impact on financial literacy. Financial Education was found to have the highest significant impact. However, Money Attitude did not show a significant relationship with financial literacy. The findings suggest that educational curriculum and social influencers (family, peers) are critical for improving financial knowledge in Uzbekistan.

This qualitative case study explores the efficacy of digital marketing (DM) techniques in Malaysian Small and Medium Enterprises (SMEs) within the technology sector. Employing semi-structured interviews with digital marketing specialists in Kuala Lumpur, the study, grounded in an interpretivist philosophy, aims to uncover challenges in DM implementation, assess its impact on product promotion, and identify tools enhancing effectiveness. Thematic analysis reveals trends, topics, and insights crucial for SMEs. Emphasizing data-driven decision-making and agility, the research underscores the significance of DM for SME success in Malaysia's evolving digital landscape. Recommendations address obstacles, fostering wise DM use and long-term competitiveness.

In the highly competitive personal care market, marketers must understand the importance of demographic differences, customer satisfaction, and customer loyalty. Research shows that women are a significant economic force in the personal care market. However, few studies focus on female consumers in Malaysia. The purpose of this study was to determine the relationship between hedonic value, utility value, and psychological factors related to customer satisfaction and loyalty in the context of personal care product consumption by female customers in Malaysia. This was a quantitative study using a survey method to collect data. The target population was female customers of personal care products. Data was collected from 110 respondents and analyzed using SPSS version 28 and Smart Pls. The result of this study shows that hedonic values and psychological factors have a positive influence on customer satisfaction. Customer satisfaction had a significant impact on customer loyalty. In contrast, the results suggest that utilitarian value was not significantly related to customer satisfaction. The results of this study can help retailers and marketers understand the role of hedonic values, utilitarian values, and psychological factors and their impact on customer satisfaction. This study contributes to the literature on customer satisfaction and loyalty by expanding the scope of research with female consumers.

Marketers are increasingly leveraging social media influencers to boost revenue, but the specific impact on the pet product industry remains under-researched. This study explores how influencer attributes—trustworthiness, attractiveness, expertise, source respect, and source similarity—affect the purchasing intentions of Malaysian females. Using a quantitative approach and convenience sampling, primary data was collected from 202 respondents. The findings revealed that only source attractiveness and source similarity were significant predictors of purchase intention, with source similarity having the highest impact. Surprisingly, trustworthiness, expertise, and respect were found to be insignificant. This study provides new insights for pet product retailers on selecting the right influencers based on relatability and attractiveness.

Electronic payments and e-wallets are emerging globally, but growth remains slow in Malaysia. As Generation Z enters the workforce, they represent the largest consumer cohort for e-payments. This study examines the determinants of Generation Z's intention to use e-wallets in Kuala Lumpur. Using a deductive approach and cross-sectional design, data was collected from 92 respondents. The study tested the influence of trust, ease of use, and perceived security. Findings revealed that trust and perceived security are significant predictors of intention to use. Interestingly, perceived ease of use was not a significant predictor, likely because Generation Z is already highly familiar with smart devices. The results help marketers and web-retailers develop strategies to improve e-wallet adoption by focusing on security and trust.

The emergence of the sharing economy has disrupted traditional industries, particularly tourism and transportation. On-demand ride-hailing services like Grab have become significant threats to traditional taxi companies by utilizing technology to connect providers and customers seamlessly. Beyond technology, the sharing economy is often praised for being more affordable, convenient, and environmentally sustainable. This study investigates how three prominent pillars of the sharing economy—economic, social, and environmental factors—influence customer satisfaction among Grab users in Kuala Lumpur. It aims to determine if the growth of these platforms is driven by genuine satisfaction or mere curiosity toward brand innovation.