Serena Strazzullo

Dr. Serena Strazzullo

Department of Industrial Engineering, University of Naples Federico II, P.le Tecchio 80, 80125 Naples, Italy
orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 February 2023 in Business Strategy and the Environment
Verified
Journal Article
Open access
Mark Anthony CamilleriMark Anthony Camilleri
Mark Anthony Camilleri
CTCiro Troise
Ciro Troise
SSSerena Strazzullo
Serena Strazzullo
SBStefano Bresciani
Stefano Bresciani
To date, few researchers have linked open innovation approaches with triple bottom line corporate sustainability objectives in terms of economic, social, and environmental performance. A systematic review suggests that the businesses' collaborative relationships with external consultants or organizations can increase their competitive advantage, as external stakeholders could assist them in the development of sustainable innovations, diversification into different markets, and in the generation of new revenue streams. At the same time, they can support them in addressing numerous deficits in society. On the other hand, this contribution implies that an organizational culture that promotes open innovation approaches could expose practitioners to risks and uncertainties, like revealing sensitive information to outsiders, among others. In reality, it may prove difficult for the businesses to trust new partners, as they are not subject to their organizations' codes of conduct, rules, and regulations.

1 June 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
Mark Anthony CamilleriMark Anthony Camilleri
Mark Anthony Camilleri
LCLivio Cricelli
Livio Cricelli
RMRoberto Mauriello
Roberto Mauriello
SSSerena Strazzullo
Serena Strazzullo
Due to the growing concern towards natural resource depletion and the increasing levels of waste generation caused by economic growth, sustainable consumption has gained the attention of both governments and society. Despite this, the market share of sustainable products remains low, and studies analysing the factors influencing consumers’ perception of sustainable products provide inconclusive results. This work aims to help bridge this gap by summarising the main literature results and focusing on practical implications. We perform a systematic literature review to identify the factors influencing consumers’ perception of sustainable products. Next, we classify these factors according to the triple bottom line framework, to provide a holistic perspective on the subject and present useful suggestions for companies. The findings suggest that most studies adopt a partial perspective on sustainability, focusing on only one of the sustainability dimensions or considering a single product category. The results also show that there are numerous factors that can influence consumer perception across all three sustainability dimensions. To increase the market share of sustainable products, companies should try and target new customer segments, by adopting a holistic approach to sustainability and analysing how consumers manage the trade-offs between the factors related to different sustainability dimensions. From a practical perspective, this study provides managers with a solid starting point to identify and assess the value of sustainable products in relation to the sustainability dimensions and the characteristics of the target customer segments.

27 July 2024 in Sustainable Development
Verified
Journal Article
Open access
VVVincenzo Varriale
Vincenzo Varriale
Mark Anthony CamilleriMark Anthony Camilleri
Mark Anthony Camilleri
ACAntonello Cammarano
Antonello Cammarano
FMFrancesca Michelino
Francesca Michelino
JMJulian Marius Müller
Julian Marius Müller
SSSerena Strazzullo
Serena Strazzullo
Digital technologies have the potential to support achieving the Sustainable Development Goals (SDGs). Existing scientific literature lacks a comprehensive analysis of the triple link: “digital technologies – different industry sectors – SDGs”. By systematically analyzing extant literature, 1098 sustainable business practices have been collected from 578 papers, using 11 digital technologies in 17 industries to achieve the 17 SDGs. For instance, find that artificial intelligence can be used to achieve affordable and clean energy (SDG 7), responsible consumption and production (SDG 12) as well as to address climate change (SDG 13). Further, geospatial technologies may be applied in the agricultural industry to reduce hunger in various domains (SDG 2), to foster good health and well‐being (SDG 3), to improve the availability of clean water and sanitation facilities (SDG 6), raise awareness on responsible consumption and production (SDG 12), and to safeguard life on land (SDG 15), among other insights.

23 July 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
LCLivio Cricelli
Livio Cricelli
SSSerena Strazzullo
Serena Strazzullo
In recent years, sustainability and Industry 4.0 have become crucial aspects of the global economy. Numerous studies focus on the link between environmental aspects of sustainability and Industry 4.0. On the contrary, few studies address the issue of the integration of economic sustainability and digital technologies. This paper aims to fill this gap through a systematic analysis of the literature. In particular, 32 articles were selected and following a descriptive analysis to evaluate the evolution of the theme, a content analysis was performed. The findings of this study highlight and categorize the main sustainability metrics associated with digital technologies. Specifically, the digitalization process enhances the connection of products and factories, the value chain and users to achieve a production cycle as sustainable as possible. The new technologies developed allow companies to foster innovation and entrepreneurship, increase the market share, reduce energy waste, recover and reuse the material, etc. Finally, managerial and academic contributions were identified.

19 December 2022 in British Food Journal
Verified
Journal Article
Closed access
LCLivio Cricelli
Livio Cricelli
RMRoberto Mauriello
Roberto Mauriello
SSSerena Strazzullo
Serena Strazzullo
Purpose: This study aims to analyse how the adoption of Industry 4.0 technologies can help different types of agri-food supply chains introduce and manage innovations in response to the challenges and opportunities that emerged following the COVID-19 pandemic.Design/methodology/approach: A systematic literature review methodology was used to bring together the most relevant contributions from different disciplines and provide comprehensive results on the use of I4.0 technologies in the agri-food industry.Findings: Four technological clusters are identified, which group together the I4.0 technologies based on the applications in the agri-food industry, the objectives and the advantages provided. In addition, three types of agri-food supply chains have been identified and their configuration and dynamics have been studied. Finally, the I4.0 technologies most suited for each type of supply chain have been identified, and suggestions on how to effectively introduce and manage innovations at different levels of the supply chain are provided.Originality/value: The study highlights how the effective adoption of I4.0 technologies in the agri-food industry depends on the characteristics of the supply chains. Technologies can be used for different purposes and managers should carefully consider the objectives to be achieved and the synergies between technologies and supply chain dynamics.

22 March 2023 in Business Ethics, the Environment & Responsibility
Verified
Journal Article
Open access
SSSerena Strazzullo
Serena Strazzullo
RMRoberto Mauriello
Roberto Mauriello
VCVincenzo Corvello
Vincenzo Corvello
LCLivio Cricelli
Livio Cricelli
MGMichele Grimaldi
Michele Grimaldi
Open Innovation (OI) allows companies to develop innovative solutions more effectively, with lower costs and risks. The economic benefits of OI have been thoroughly investigated in prior research. More recent literature suggests that OI can help companies also improve their Corporate Social Responsibility (CSR) performance. Contributions on how open innovation can help companies improve their CSR performance, however, are fragmented and lack strong theoretical foundations. In this study, we perform a systematic literature review to synthesize the main findings and provide a theoretical framework to explain how companies can simultaneously improve OI and CSR through the management of relationships with stakeholders. The framework is then used to investigate how OI projects favour the achievement of CSR objectives, by referencing the 17 United Nations (UN) Sustainable Development Goals (SDGs). Results show that the stakeholders' theory can be used to explain the connection between OI and CSR performance. We also find that companies can collaborate with different stakeholders' categories to achieve a variety of CSR goals. We suggest that companies adopt a long‐term perspective and explicitly include sustainability objectives in their open innovation strategy to enhance their position as reliable partners and elicit favourable responses from the environment. Results also allow us to provide some suggestions for future research. First, we point out that literature currently lacks conceptual studies to help formalize the connection between OI and CSR. Secondly, we observe that the influence of some stakeholders' categories, such as governments and research organizations, on companies' OI and CSR efforts remains under‐investigated.