Current sustainability challenges require businesses to develop their relations with customers and markets through relationship marketing and jointly create added value of their services responsive to environmental, social and economic requirements at the same time. This article also supports the gender equality within the SDGs (fifth goal). As (SMEs Report, 2018) micro companies make 89.137, small enterprises make 11.219, entrepreneurs in shops and services sectors make 272.969 and cooperatives in agriculture and food trade make 1.196, they comprise most of the SMEs sector in Serbia, while Medium-sized firms make 2.517, and large enterprises make 540. Female entrepreneurs, which represent 32% of all SMEs and 22% from cooperatives were selected for the research sample with the aim to primarily represent the sectors their businesses operate within. The empirical research was provided in Serbia in 2021 on the sample of 220 female enterprises, shops and cooperatives, most of which operate in service sectors. The aim is to indicate the importance of the institutional factors (IF, government support) and customer relationship marketing (CRM) and their influence on the sustainability of the women’s enterprises (WES). Findings show that CRM significantly impacts the WES, showing that the market and customer loyalty are the most important for the sustainability and resilience of the business. At the same time, results show the importance of the IF government measures’ and policies’ influence and reveal that insufficient attention that has been dedicated to (WES) and SDGs goals of gender equality in feminist economics.

Starting from contemporary theoretical and practical knowledge in the field of banking and contemporary financial theory, this paper investigates the impact of major macroeconomic and microeconomic factors on the growth rate of nonperforming loans. The theoretical views expressed have been tested in the financial markets of developing Western Balkan countries; Serbia, Montenegro and Bosnia and Herzegovina. The survey period covered the period 2000 to 2015.

The Baltic Dry Index (BDI) is one of the most well-known indices, as it is perceived as a leading indicator of economic activity. Reductions in the movement of people, commodities, and capital in the conditions of economic crises, such as the one in 2008 and 2009, as well as the current economic crisis generated by the COVID-19 pandemic, were affected by the reduction of economic activities. It is interesting to point out that the analysis of the basic trend of the BDI movements in the period before the economic crisis shows that the index fell to near record lows just before the derivatives and credit crisis hit stocks full force. This is a clear signal that the index can be used as a tool for stock market forecasting. The paper aims to examine whether the changes in these raw materials affect the changes in the value of BDI. For these purposes in the paper was use GMM and 2SLS estimator. The results show that different raw materials have a different impact on the value of the BDI, which indicates that based on individual movements value of raw materials which composes the BDI cannot forecast its movement.

Poultry meat production represents one of the most intensive production in poultry fattening. Broiler's production lasts on average 42 days, which enables quicker income of the employed resources. With the ban of dietary antibiotics usage in poultry meat production, new natural feed additives had to been engaged. This research aimed to investigate the effects of medicinal plants addition to broiler rations on the economic results of the production. Our results have reviled significantly (p<0.05) positive effects. Chickens on medicinal plants (T1) addition have recoded much higher total benefit at the end of production (698.1 €) than chickens on control (T2) treatment (335.6 €). Following the same tendency, the benefit per chicken was also higher in medicinal plant treatment (0.15:0.07 €) and profitability (8.01:3.59%). Upon the gained results, it can be assumed that usage of dietary, medicinal plants expresses a beneficial effect on the monitored economic parameters compared to broilers fed with commercial compound mixtures.

In this study, an in-depth analysis of the application of modern technologies in agriculture in three Balkan countries - Serbia, Bosnia and Herzegovina and Montenegro were conducted and its potential impact on the biodiversity of these regions is examined. Agriculture, as a main activity in these countries, brings challenges and opportunities due to the need to increase food production while preserving natural ecosystems.The first part of the study analyzes available data on the use of modern technologies in agriculture. Special attention is given to technologies such as precision agriculture, the use of drones, sensors and software solutions to control the crop production process.The second part of the research is devoted to the analysis of the impact of these technologies on biodiversity. Changes in land use, pesticide application, and water resource management are used to examine how digital transformation affects local ecosystems and biodiversity. Possible positive and negative impacts will be compared, taking into account the protection of wildlife, insects and plants. Based on the analysis, possible strategies for the sustainable use of technologies in agriculture will be explored to minimize negative impacts on biodiversity.