Sustainable tourism in Indonesia is challenging because it must harmonize bringing in tourists and maintaining the sustainability of culture and nature. Environmental problems influence sustainability tourism in Indonesia. Aside from discussing the policy implementation, this research focuses on promoting the local wisdom of sustainable tourism coupled with a virtual reality application. This study is supported by various previous studies on sustainability coupled with digital technology. Placing tourism in the contexts of eco-tourism, ecosystem, and sustainability is based on belief in the existence of values, beliefs, and norms (VBN). This research aims at developing a virtual reality destination experience (VRDE) model as a moderating variable between sustainable tourist behavior (STB) and tourist visit intention (TVI). The portability variable strengthens VRDE, and the content quality variable supports VRDE. The research method used was purposive convenience sampling covering 204 respondents who visited the vicinity of Kebon Indah batik village in Klaten, Central Java, Indonesia. The research findings were H1—STB has a significant effect on VRDE (0.00 < 0.05), H2—VDRE has a significant impact on TVI (0.00 < 0.005), H3—portability has a significant effect on VRDE (0.039 < 0.05), and H4—content quality does not have an impact on VRDE (0.401 > 0.05). The novelty of this research is the VRDE application applied to community sustainable tourist behavior in developing countries. However, the content quality of VR has yet to meet respondents’ expectation.

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh Kualitas Produk dan Persepsi Harga terhadap PT. Asuransi Jiwasraya di Kudus. Metode pengumpulan data menggunakan kuesioner dan teknik analisis menggunakan Structural Equation Modeling kepada 203 responden. Analisis data dalam penelitian ini menggunakan AMOS versi 22. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan teknik pengujian data yang digunakan dalam penelitian ini meliputi validitas dan uji reliabilitas. Hasil penelitian menunjukkan bahwa variabel kualitas produk dan persepsi harga adalah positif dan signifikan terhadap kepercayaan dan kepuasan pelanggan.Kata Kunci: Produk Berkualitas; Persepsi Harga; Kepercayaan; Kepuasan Pelanggan

Environmental damage and sustainability become the center of attention along with climate change today. One of the interesting things is the change in behavior in the consumption of products categorized as "green", including in terms of choosing tourism destinations. Environmentally friendly tourism destinations or ecotourism is increasingly becoming an option for those who care about the environment. Ecotourism is also used by many countries, including travel agents, to increase their economic value or profit. This study aims to investigate how the role of Environmental Concern as antecendent of Ecoturism Visit Intention mediates the influence of Future Time perspective and Destination Image toward Ecotourism visit Intention. This research involved 200 respondents who had visited ecotourism destinations at least twice, which was obtained using a convenience sample approach. The data were analyzed using Structural Equation Modelling (SEM) which were processed using the SmartPLS 4.0 statistical package. The result shows that Future Time perspective and Destination’s Image positively impact Ecotourism Intention. Future Time perspective and Destination’s Image also influence Ecotourism Intention indirectly through Environmental Concern as the mediating variable. As an implication, the government and travel agents improve service readiness and perception of high-value propositions to develop a better destination image.

Pengaruh Digital Marketing, Live Streaming, Influancer, Dan Online Customer Review Terhadap Purchase Decision Di Tiktokshop Produk Skintific

TikTok application is growing very rapidly, making people think that this application is very useful for entertainment and promotional media in increasing consumer buying interest today. Right online promotion strategy implementation is very important to attract consumer interest through TikTok. This study aims to assess the effectiveness of TikTok advertising as an online promotional strategy for Bening's Clinic Batam, as well as analyze the characteristics of the content displayed on TikTok account @beningsclinicbatam. This research use descriptive qualitative methods with library research to produce an analysis in the form of a systematic, factual, and accurate description of the properties, facts, and relationships between the phenomena studied. The results showed that advertising through TikTok is an effective online promotion strategy for Bening's Clinic Batam. TikTok application usage strategy is able to increase consumer purchase intention in Beauty and Care Products, as evidenced by a very significant increase in the number of users and buyers in TikTok application from 2022 to 2024. Meanwhile, the promotional strategy run by the @beningsclinicbatam TikTok account is in line with the AIDA model, successfully attracting attention and increasing audience engagement, as evidenced by the increasing number of followers on the account, and incorporating these eight elements into advertising content can engage TikTok users, boost sales of care products, and increase followers of the @beningsclinicbatam account. TikTok is seen as a highly interactive and informative social media platform, making it an effective tool for online promotional strategies aimed at a wide audience aligned with specific marketing objectives.