Sustainable tourism in Indonesia is challenging because it must harmonize bringing in tourists and maintaining the sustainability of culture and nature. Environmental problems influence sustainability tourism in Indonesia. Aside from discussing the policy implementation, this research focuses on promoting the local wisdom of sustainable tourism coupled with a virtual reality application. This study is supported by various previous studies on sustainability coupled with digital technology. Placing tourism in the contexts of eco-tourism, ecosystem, and sustainability is based on belief in the existence of values, beliefs, and norms (VBN). This research aims at developing a virtual reality destination experience (VRDE) model as a moderating variable between sustainable tourist behavior (STB) and tourist visit intention (TVI). The portability variable strengthens VRDE, and the content quality variable supports VRDE. The research method used was purposive convenience sampling covering 204 respondents who visited the vicinity of Kebon Indah batik village in Klaten, Central Java, Indonesia. The research findings were H1—STB has a significant effect on VRDE (0.00 < 0.05), H2—VDRE has a significant impact on TVI (0.00 < 0.005), H3—portability has a significant effect on VRDE (0.039 < 0.05), and H4—content quality does not have an impact on VRDE (0.401 > 0.05). The novelty of this research is the VRDE application applied to community sustainable tourist behavior in developing countries. However, the content quality of VR has yet to meet respondents’ expectation.

Environmental damage and sustainability become the center of attention along with climate change today. One of the interesting things is the change in behavior in the consumption of products categorized as "green", including in terms of choosing tourism destinations. Environmentally friendly tourism destinations or ecotourism is increasingly becoming an option for those who care about the environment. Ecotourism is also used by many countries, including travel agents, to increase their economic value or profit. This study aims to investigate how the role of Environmental Concern as antecendent of Ecoturism Visit Intention mediates the influence of Future Time perspective and Destination Image toward Ecotourism visit Intention. This research involved 200 respondents who had visited ecotourism destinations at least twice, which was obtained using a convenience sample approach. The data were analyzed using Structural Equation Modelling (SEM) which were processed using the SmartPLS 4.0 statistical package. The result shows that Future Time perspective and Destination’s Image positively impact Ecotourism Intention. Future Time perspective and Destination’s Image also influence Ecotourism Intention indirectly through Environmental Concern as the mediating variable. As an implication, the government and travel agents improve service readiness and perception of high-value propositions to develop a better destination image.

Luwak White Koffie is the first instant white coffee in Indonesia produced by PT Java Prima Abadi in 2015 and has been able to become a top brand every year until now for the white coffee category. This study aims to analyze the effect of perceived quality, word of mouth, and advertising on purchasing decisions of Luwak White Koffie in Semarang. This study has a sample of 100 who are consumers of Luwak White Koffie in Semarang with a minimum age of 18 years and have consumed Luwak White Koffie at least 2 times. The data is processed by multiple linear regression analysis method. The hypothesis proposed is the perception of quality, word of mouth, and advertising each has a positive effect on purchasing decisions. The results showed that the word of mouth variable had a negative and insignificant effect on purchasing decisions for Luwak White Koffie in Semarang and the hypothesis was rejected. While the perception of quality and advertising have a positive and significant effect on purchasing decisions Luwak White Koffie in Semarang so that the hypothesis is accepted.Keywords: Perceived Quality; Word of Mouth; Advertising; Buying DecisionABSTRAKLuwak White Koffie adalah kopi putih instan pertama di Indonesia yang diproduksi oleh PT Java Prima Abadi pada tahun 2015 dan mampu menjadi top brand setiap tahunnya hingga saat ini untuk kategori kopi putih. Penelitian ini bertujuan untuk menganalisis pengaruh dari persepsi kualitas, word of mouth, dan iklan terhadap keputusan pembelian Luwak White Koffie di Semarang. Penelitian ini memiliki sampel sejumlah 100 yang merupakan konsumen Luwak White Koffie di Semarang dengan usia minimal 18 tahun dan sudah pernah mengonsumsi Luwak White Koffie minimal 2 kali. Data diolah dengan metode analisis regresi linier berganda. Hipotesis yang diajukan adalah persepsi kualitas, word of mouth, dan iklan masing-masing berpengaruh positif terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa variabel word of mouth berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian Luwak White Koffie di Semarang dan hipotesis ditolak. Sedangkan persepsi kualitas dan iklan berpengaruh positif dan signifikan terhadap keputusan pembelian Luwak White Koffie di Semarang sehingga hipotesis diterima.Kata Kunci: Persepsi Kualitas; Word of Mouth; Iklan; Keputusan Pembelian

The difficulties and fisheries industry in Indonesia continues to grow in accordance with the 2013–2025 Marine and Fisheries Sector Medium Term Development Plan which refers to the concept of the Blue Economy. The purpose of this research is to find out the implementation of business models and strategies for sustainable sustainability that adopt the Blue Economy concept. This research is a qualitative research using a narrative approach to obtain data related to sustainable strategies in accordance with the Blue Economy concept that can be developed on research objects. The results of the study explain that the success of blue economy-based industries must be supported by a strong commitment between various parties in real action as a form of overall development support, so the direction of program policies must be innovative and creative through a touch of technology. Utilization of digital technology can help fishery businesses based on the concept of a sustainable blue economy, processing all fishery resources owned to be utilized for the welfare of the community without destroying the existing ecosystem. Digital transformation can be a bridge for business owners with markets as consumers, they interact efficiently with each other in meeting the production chain of market needs. Innovation in digital transformation must continue to be carried out and supported by the skills of its human resources to increase attractiveness and expand market access. Keywords: Blue Economy, sustainability, digital transformation.

Tourist satisfaction shows the satisfaction that arises because visitors feel satisfied and happy after visiting a destination. This study aims to examine the role of tourist satisfaction in influencing destination image, emotional experience, and value perception towards destination loyalty of natural dye batik in Indonesia. The research uses a quantitative approach in an uncontrolled environment, with individuals as the unit of analysis. The population consisted of domestic and foreign tourist respondents aged 21 years and over who visited the natural dye batik village, Bayat, Klaten, Indonesia. Data collection was carried out using an online survey method, questionnaires were sent to selected respondents using online Google Forms. The data were collected comprehensively from 200 respondents for descriptive demographic profile analysis. The hypotheses were tested using partial least squares modelling analysis. The results of the study showed a positive influence of destination image, emotional experience, and perceived value on tourist satisfaction (Beta = .423, p < .000; Beta = .087, p < .045, Beta = .368, p < .000). Likewise, destination image, perceived value, and tourist satisfaction have a positive effect on destination loyalty (Beta = .306, p < .000; Beta = .198, p < .009, and Beta = .325, p = .000). This shows that the better the destination image and value perception, and the higher the emotional experience, the higher the tourist satisfaction, and with increasing tourist satisfaction, destination loyalty also increases. AcknowledgmentWe would like to thank the management of natural dyed batik “Kebon Indah”, Bayat Klaten (Mrs. Dalmini and staff) who permitted and facilitated this study, especially in obtaining respondents. We would like to thank our friends at the Udinus Faculty of Economics and Business who provided input to improve the results and reporting of this study and all respondents who directly or indirectly contributed to this research. Hopefully, this study will be useful for developing science and business practice.