Natalie Olbrich

Ms. Natalie Olbrich


Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 February 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
Hannes TheesHannes Thees
Hannes Thees
HPHarald Pechlaner
Harald Pechlaner
NONatalie Olbrich
Natalie Olbrich
ASArne Schuhbert
Arne Schuhbert
Growing numbers of tourist arrivals, in combination with community-centered tourism products, have fueled the recent debate on overtourism and a redefining of local steering processes. This has also called for the participation of residents in governance processes. One tool to utilize residents’ participation and cross-stakeholder involvement is the Living Lab (LL), which also functions as a medium for self-organization. This article tackles the research gap that exists in the combination of the LL mechanisms and destination governance (DG). Therefore, the research questions address the characteristics and mechanisms of LLs and the potential for residents’ participation. These efforts are operationalized through a systematic literature review (SLR) on LLs, which involves 40 articles. The transfer of the LL characteristics towards DG reveals that certain drivers and barriers exist when implementing the LL in the governance process, such as the combination of destination and city planning or the redefining of hierarchical structures. The SLR recommendations for future research are based on the interface of LL and DG.

12 January 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
Julian PhilippJulian Philipp
Julian Philipp
Hannes TheesHannes Thees
Hannes Thees
NONatalie Olbrich
Natalie Olbrich
HPHarald Pechlaner
Harald Pechlaner
Digitalization, new work and leisure concepts and global challenges are transforming the way we live. More stakeholders, including residents and entrepreneurs, actively participate in the implementation of alternative socio-economic concepts; as such, entrepreneurial ecosystems are seen as drivers of regional development. The research still lacks holistic approaches to the application of ecosystems in tourism destinations. Hence, the objectives of this article are to capture research on entrepreneurial ecosystems in tourism and, specifically, to derive a holistic model that integrates destination and location management across stakeholders. This research utilizes the method of a systematic literature review, starting with 597 articles on ecosystems. Following four stages of exploring the literature, the results show that most articles have been published in rather isolated fields of smart tourism or quality of life aspects. Based on the rather qualitative review that reveals specific ecosystem components, we propose a model of an “Ecosystem of Hospitality” (EoH). Focusing on stakeholder interaction and encounters, the EoH fosters the adoption of the entrepreneurial ecosystem to destinations in a dynamic approach. The practical implications are, for example, a broader consideration of various stakeholders, including the local population, and a switch in typical destination management tasks from mere tourism service production to regional development and living space management.

1 November 2021 in Zeitschrift für Tourismuswissenschaft
Verified
Journal Article
Closed access
NONatalie Olbrich
Natalie Olbrich
HPHarald Pechlaner
Harald Pechlaner
Using the example of destination development in German tourism, this paper aims to analyze strategic approaches to destination development in the context of the ongoing Covid-19-pandemic. The crisis has shown that a long-term strategy development is necessary for achieving goals of tourism competitiveness and that traditional business models need to be reconsidered. Based on the findings of a student excursion as well as a congress event, a qualitative interview study was conducted and it was found that the economic impact on destinations is far-reaching and that fundamental changes in destination development need to be discussed for a post-corona era. Especially the involvement and participation of the local population by means of dialogue management gains relevance in the context of the crisis and represents an important strategic instrument. However, the central challenge remains to integrate the local population into the processes in such a way that tourism awareness is sustainably promoted.

23 February 2023
Verified
Book Chapter
Closed access
PDF file
GEGreta Erschbamer
Greta Erschbamer
HPHarald Pechlaner
Harald Pechlaner
NONatalie Olbrich
Natalie Olbrich

23 October 2021
Verified
Book Chapter
Closed access
PDF file
CPChristof Pforr
Christof Pforr
MVMichael Volgger
Michael Volgger
NONatalie Olbrich
Natalie Olbrich
HPHarald Pechlaner
Harald Pechlaner
WAWolfgang Georg Arlt
Wolfgang Georg Arlt