Understanding activity preferences and their antecedents is essential for creating personalized tourism offers and effective destination marketing, vital components of a sustainable tourism destination. Previous studies have provided insights into tourist behavior and activity choices, but without research on activity preferences and their relationship with perceptions of destinations. The literature still lacks an integrative model exploring the antecedents of activity preferences, including tourist characteristics, destination personality, and destination image, and explaining the nature of the relationships between them. This research proposes and tests a structural model of individual characteristics, destination image, destination personality, and activity preferences. A survey was conducted on a sample of 502 visitors to The Trail of Roman Emperors in Serbia. The results confirmed the influence of personality (extraversion, agreeableness, conscientiousness, and openness) and destination personality (sincerity and ruggedness) on activity preferences. Additionally, the model revealed the significant influence of individual characteristics on perceptions of destination personality and image. Managerial implications were given in light of the importance of this research for destination branding that will support long-term destination sustainability.

This study investigates travel behavior and psychosocial factors that influence it during the COVID-19 pandemic. In a cross-sectional study, using an online survey, we examined changes in travel behavior and preferences after lifting travel restrictions, and how these changes were influenced by exposure to COVID-19, COVID-19 travel-related risk and severity, personality, fear of travel, coping, and self-efficacy appraisals in the Romanian population. Our results showed that participants traveled less in the pandemic year than the year before—especially group and foreign travel—yet more participants reported individual traveling in their home county during the pandemic period. Distinct types of exposure to COVID-19 risk, as well as cognitive and affective factors, were related to travel behavior and preferences. However, fun-seeking personality was the only major predictor of travel intention, while fear of travel was the only predictor of travel avoidance. Instead, people traveled more cautiously when they perceived more risk of infection at the destination, and had higher levels of fear of travel, but also a high sense of efficacy in controlling the infection and problem-solving capacity. The results suggest that specific information about COVID-19, coping mechanisms, fear of travel, and neuropsychological personality traits may affect travel behavior in the pandemic period.

This article examines issues related to the constraining factors of nautical tourism based on a three-dimensional structure of constraints. With a higher level of respondents’ education, the significance of the intrapersonal and structural dimensions decreases. However, with the rise of monthly income, the significance of structural constraints decreases and the significance of interpersonal constraints marginally increases. For respondents who travel once a year, the interpersonal dimension of constraints is the most significant, while it is less significant for respondents that rarely travel or travel several times a year. Results of this research can be of use to nautical tourism-based managers and to all other stakeholders involved.