One of the key elements for the development of an agro-tourism destination can be specific gastronomy. In this context, research and understanding of the motivation of tourists who visit those destinations can influence the development of the concept of their sustainability, which was the goal of this research. The research was conducted during 2022 on a total sample of 607 respondents who stayed in agro-tourism destinations in the Republic of Serbia. The paper presents motivational factors that potentially influence the frequency of gastronomic tourists to try local gastronomic specialties and food in agro-tourism destinations. The results indicate that the cultural experience dimension, excitement dimension, interpersonal, relation dimension, and sensory appeal dimension show a significant influence on the visitation of agro-tourism destinations by gastronomic tourists, while the health concern dimension factor does not show statistical significance. The results undoubtedly indicate that certain socio-demographic characteristics of gastro-tourists have an impact on the development of an agro-tourism destination, in the direction that the more educated as well as women have more positive attitudes towards the influence of motivational factors on the development of an agro-tourism destination.

The primary goal of this paper was to investigate the strength of the influence of different types of risk on the travelers’ intention to visit destinations in future, that are, prejudiced due to COVID-19, marked as “stigmatized”, “isolated”, or “risky destinations”. Field interview research was conducted at the “Belgrade Nikola Tesla Airport” (Serbia). The results obtained by multiple regression analysis showed that all types of risks influenced the intention of travelers, with financial risk showing a more significant impact. Canonical discriminant analysis indicated that men were most afraid of human induced risk, service quality risk, natural disaster and COVID-19 risk, and they chose safer destinations. Among the women, the biggest fear was financial risk, socio-psychological risk, and food safety risk. Older respondents and those under the influence of external factors decided on safer destinations, while financial status did not play a significant role in predicting the choice of destination. The selection of the destination according to the degree of security was determined by the ordinal regression methodology. The entire research presents a certain novelty, because so far in the numerous studies on the topic of the negative consequences of COVID-19 on tourism, there has been no discussion of stigmatized or risky destinations that received that epithet, and were therefore negatively and unfairly marked in the minds of tourists for future visits.

The quality of service, as well as the impact of hotel business on achieving loyalty among hotel visitors, has always been a topic of research in the world. The aim of this research was to determine the level of service quality achieved in hotels at Mount Zlatibor, as well as whether quality factors influence the creation of loyalty among hotel visitors. The results of multiple regression analysis showed an evident influence of both tangible and intangible quality factors on loyalty. However, a slightly greater degree of influence of intangible factor was noted. Research can have theoretical and practical importance, as a complement to existing research, as well as for creating a hotel's business strategy.

Work-life balance has become a popular area of research in the past twenty years. Before the 1970s, work and family were studied as mutually exclusive domains. The term "work-life balance" was introduced in the late 1970s to describe the balancing act of employed women who were mothers, juggling child care and work responsibilities. During the 1990s, the recognition of work-life balance's significance emerged as a vital issue for all employees, regardless of gender, parental, or marital status. The concept of work-life balance has evolved from role conflict between family and work, managing multiple roles to work and life enrichment and integration. Currently, the goal of work-life balance research is to determine whether the expectations of employees regarding work and multiple life roles are compatible or not. The significance of work-life balance research extends to individual, organizational, institutional, and national levels of outcomes. It is particularly relevant in the hospitality sector due to the unique nature of the work involved (intense work activities, long working hours, challenges in human resource management, organization of work, vacation planning, a significant representation of women employees, and health issues among hospitality workers). Therefore, it is considered a crucial issue in the hotel industry.

The hospitality industry is undergoing a significant transformation driven by technological advancements, leading to the emergence of digital hospitality. This paper addresses the drivers, challenges and opportunities associated with the digitization of hospitality services, offering valuable insights for industry stakeholders. Through an exploration of case studies, industry trends and theoretical frameworks, this paper reveals the transformative power of digital hospitality and its implications for the future of the industry. The findings reveal that the adoption of technological innovations such as virtual reality, contactless technology and artificial intelligence are reshaping the way hospitality services are delivered and experienced. Industry leaders are using these technologies to improve customer experience, optimize operations and drive sustainability initiatives. Moreover, the paper highlights the importance of tailored strategies and interventions aimed at reducing waste, improving efficiency and meeting the growing demands of consumers in the digital era. Also, the paper emphasizes the need for companies in the hospitality sector to embrace digitization and adapt to the changing landscape. By embracing technological advances and implementing innovative solutions, organizations can position themselves for success in a digitally driven world, ultimately increasingcompetitiveness and customer satisfaction in the evolving hospitality industry.

The aim of this paper is to research the attitudes and opinions of tourists about the importance of gastro tourism and gastronomic products in Serbia and Montenegro. The research was conducted in the period from July to September 2022. Methods used in this reserach were Chi square test, Mann Whitney U and Regression. The results of the research show that there is a difference in opinion about gastronomic tourism and gastronomic products between the respondents in Serbia and the respondents in Montenegro. Also, there are differences in the opinion of the respondents which city is best known for the gastronomic tourist offer in both countries. The obtained results can be used to improve the gastronomic offer of Serbia and Montenegro, which can lead to an even better positioning of both countries on the gastronomic map of Europe.