<p>Womanese scripts (also called Nushu女書) has been praised as one of the Chinese</p><p>special and secret languages, and a kind of unique characters used by women only. Designing "culture" into products will be a design trend in the global market. Based on the research of cultural and creative product design, this article analyzes Womanese scripts and artifacts from three aspects to explore new cultural product designs. Combined with the Scenario approach, this article will construct a framework for turning Cultural paradigm to Cultural product design. Taking the case of Chinese Womanese scripts, the conversion of cultural products is carried out to verify the value of the research framework. Therefore, a general framework is proposed for Womanese scripts to translate culture creative industrial design that applies to a culture product design and economic model. Besides, Womanese scripts is a kind of emotional product that can be expressed and transmitted into modern life and can increase the emotional interaction between people. This has a great significance to the cultural creative industry design and economic model, such as historical and cultural heritage.</p>

In essence, cultural and creative design features humanity and culture. The process of how to transform culture into creativity is an essential subject of design education, which, in turn, calls for a new design teaching system. In regard to combining traditional Chinese thinking with modern design experience, the question of how to apply traditional Chinese thinking to design concepts, methods, and education is systematically explored in this research. Firstly, the question of how to transform the philosophy of “Tao, Vessel, Change and Comprehensiveness” in the Book of Changes into “design thinking” in order to establish the learning process of creative design with added value—as well as to set up the teaching model of cultural and creative design under “Tao, Vessel, Change and Comprehensiveness”—is discussed. After this, two cases of the Aboriginal Harvest Festival’s cultural creativity “Dancing Together” candlestick and the animation, cultural, and creative design of the “Wind Lion God” are used in order to examine the effectiveness of the specific design and to verify the feasibility of this teaching model in the development and application of cultural and creative products. The results demonstrate the feasibility of this teaching model, which provides a new systematic approach for the purposes of teaching and practice in the field of cultural and creative design.

Fighting against the epidemic is an arduous and prolonged battle where many artists hope to inspire people with the power of art through cultural creativity. To explore the effects of emotional design factors on the communication of audio-visual art and the audience’s perceptive experience, this research takes the original anti-epidemic song and the film China Braves Headwind as the research object. The research also uses such methods as questionnaires, Structural Equation Models, and dependent samples t-tests to conduct statistical analysis. The results are as follows: First, the emotional design evaluation matrix based on the emotional communication model is reasonable, and the scales of this research are feasible. Second, the emotional design of audio-visual works can significantly affect the audience’s emotional experience and further improve sharing intention. Third, Attribute A2 (Artistic style, Thematic perception) and attribute C3 (Emotional resonance, Spiritual sublimation) serve as common factors affecting the emotional experience in terms of both musical works and film and television works. Fourth, compared with musical works, film and television works are likely to resonate with the audience. The combination of music and visual sensation can help open up the conception of artistic works and convey their meanings to viewers. Therefore, it’s necessary to explore the emotional communication mode between audio-visual artists and the audience. It helps artists think about how to create works innovatively and is conducive to marketizing works and stimulating cultural consumption demand.

While digital heritage preservation often prioritizes visual fidelity, it frequently overlooks cultural narratives and emotional resonance. This study proposes a systematic human-centered design (HCD) framework integrating the Analytic Hierarchy Process (AHP) and Quality Function Deployment (QFD) to optimize Virtual Reality (VR) museums for ancient bronze vessels. By mapping 35 user requirements onto 25 technical parameters through the House of Quality (HOQ), the research identifies “Cultural Memory Inheritance,” “Artistic Expression,” and “Emotional Resonance” as the pivotal requirements. These findings suggest that technical specifications should serve as a foundation for narrative depth rather than as ultimate objectives. A synergistic strategy—comprising technical implementation, semantic translation, and effectiveness enhancement—is delineated to guide design priorities. Validated through a prototype VR system, this framework offers a replicable, data-driven methodology for cultural digitization, advocating for a value-oriented paradigm in immersive museum design grounded in authenticity and emotional engagement.