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Dr. Luigi Roselli
Department of Agricultural and Environmental Science - University of Bari

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0 Food Science
0 Marketing
0 Agricultural policy and economics
0 Agricultur economics
0 Rural development and agro-food institutions

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Journal article
Published: 21 April 2021 in Journal of Functional Foods
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Respondents valuing the organic clue are also interested in EVOO with health claims. Consumers with a higher general interest in health value health claims on EVOO. EVOO with health claims is of interest to those willing to use food as medicine. Exposure to diseases led to a consumer appreciation of health claims on EVOO. The market of EVOO with health claims is a potential niche market. Download : Download high-res image (164KB)Download : Download full-size image

ACS Style

Bernardo Corrado De Gennaro; Luigi Roselli; Francesco Bimbo; Domenico Carlucci; Carla Cavallo; Gianni Cicia; Teresa Del Giudice; Alessia Lombardi; Antonio Paparella; Riccardo Vecchio. Do Italian consumers value health claims on extra-virgin olive oil? Journal of Functional Foods 2021, 81, 104461 .

AMA Style

Bernardo Corrado De Gennaro, Luigi Roselli, Francesco Bimbo, Domenico Carlucci, Carla Cavallo, Gianni Cicia, Teresa Del Giudice, Alessia Lombardi, Antonio Paparella, Riccardo Vecchio. Do Italian consumers value health claims on extra-virgin olive oil? Journal of Functional Foods. 2021; 81 ():104461.

Chicago/Turabian Style

Bernardo Corrado De Gennaro; Luigi Roselli; Francesco Bimbo; Domenico Carlucci; Carla Cavallo; Gianni Cicia; Teresa Del Giudice; Alessia Lombardi; Antonio Paparella; Riccardo Vecchio. 2021. "Do Italian consumers value health claims on extra-virgin olive oil?" Journal of Functional Foods 81, no. : 104461.

Journal article
Published: 11 March 2021 in Sustainability
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One of the main dilemmas faced by small-scale farmers’ movements advocating for agroecology in Latin America lies in the trade-offs between the economic opportunities arising from the organic food market expansion, and the political principles at the core of their action. To provide insights on this issue, a survey was performed in Brazil and Chile. Between March 2016 and December 2018, data were collected through direct and participant observation, documentary analysis, and interviews conducted to peasant organizations’ leaders, technicians and policymakers. In Brazil, the research focused on the Movimento dos Trabalhadores Rurais Sem Terra (The Landless Movement); while in Chile, due to the absence of such a national social movement, it considered a wider set of actors, including the Instituto Nacional de Desarrollo Agropecuario (National Institute for Agricultural Development). The results show how social movements are navigating between the mainstreaming pressures of the conventional markets, dominated by the leading agri-food corporations, and the political efforts they have been doing to build civic food markets as alternatives to conventionalization patterns. Finally, we argue that social scientists should better explain the tensions and compromises the social movements go through in order to coordinate different and complementary marketing strategies.

ACS Style

Estevan Muñoz; Paulo Niederle; Bernardo de Gennaro; Luigi Roselli. Agri-Food Markets towards Agroecology: Tensions and Compromises Faced by Small-Scale Farmers in Brazil and Chile. Sustainability 2021, 13, 3096 .

AMA Style

Estevan Muñoz, Paulo Niederle, Bernardo de Gennaro, Luigi Roselli. Agri-Food Markets towards Agroecology: Tensions and Compromises Faced by Small-Scale Farmers in Brazil and Chile. Sustainability. 2021; 13 (6):3096.

Chicago/Turabian Style

Estevan Muñoz; Paulo Niederle; Bernardo de Gennaro; Luigi Roselli. 2021. "Agri-Food Markets towards Agroecology: Tensions and Compromises Faced by Small-Scale Farmers in Brazil and Chile." Sustainability 13, no. 6: 3096.

Journal article
Published: 07 March 2021 in Food Research International
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Health claims have been introduced in food labelling to support consumers’ awareness of healthy food choices and to enhance a healthy diet. Even though many countries around the world have developed legislation and guidelines to regulate the introduction of health claims on food labels, there is the evidence that many consumers do not understand the meaning of these claims. This study analyses whether Italian consumers really understand authorized health claims on extra-virgin olive oil and what are the drivers of such understanding. An Olive Oil Health Claims Understanding index was constructed and embedded in a structured questionnaire, which was then administered to a representative sample of Italian household members who are responsible for food shopping (N = 1,030). Results from the survey showed that only 36% of the respondents understood the meaning of the authorized health claims on extra-virgin olive oil. Moreover, the findings confirmed that the understanding of health claims is related to socio-demographic, personal and psychographic characteristics of consumers, as well as to their attitudes toward using food as medicine. Outcomes also proved the central role of nutrition knowledge in affecting understanding of health claims.

ACS Style

Alessia Lombardi; Domenico Carlucci; Carla Cavallo; Bernardo De Gennaro; Teresa Del Giudice; Giacomo Giannoccaro; Antonio Paparella; Luigi Roselli; Riccardo Vecchio; Gianni Cicia. Do consumers understand health claims on extra-virgin olive oil? Food Research International 2021, 143, 110267 .

AMA Style

Alessia Lombardi, Domenico Carlucci, Carla Cavallo, Bernardo De Gennaro, Teresa Del Giudice, Giacomo Giannoccaro, Antonio Paparella, Luigi Roselli, Riccardo Vecchio, Gianni Cicia. Do consumers understand health claims on extra-virgin olive oil? Food Research International. 2021; 143 ():110267.

Chicago/Turabian Style

Alessia Lombardi; Domenico Carlucci; Carla Cavallo; Bernardo De Gennaro; Teresa Del Giudice; Giacomo Giannoccaro; Antonio Paparella; Luigi Roselli; Riccardo Vecchio; Gianni Cicia. 2021. "Do consumers understand health claims on extra-virgin olive oil?" Food Research International 143, no. : 110267.

Journal article
Published: 24 October 2020 in NJAS - Wageningen Journal of Life Sciences
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The use of ultrasounds for the extraction of extra-virgin olive oil is an emerging technology capable of improving both the efficiency of the process and the quality of the final product. However, this technology has not been introduced yet on the market mostly because of the uncertainty about consumers’ acceptance. This study aimed to investigate consumers’ preferences towards extra-virgin olive oil obtained through ultrasound-assisted extraction. For this purpose, a laboratory experiment was performed by combining sensory evaluation and experimental auction to elicit consumers’ willingness-to-pay under different information scenarios. The results of the study suggested that extra-virgin olive oil extracted through ultrasounds may be, generally, accepted by consumers. Whilst, no empirical evidences emerged to support the hypothesis that consumers are also willing to pay a premium price for such innovative product.

ACS Style

Carla Cavallo; Domenico Carlucci; Valentina Carfora; Daniela Caso; Gianni Cicia; Maria Lisa Clodoveo; Teresa Del Giudice; Rossella Di Monaco; Luigi Roselli; Riccardo Vecchio; Bernardo De Gennaro. Innovation in traditional foods: A laboratory experiment on consumers’ acceptance of extra-virgin olive oil extracted through ultrasounds. NJAS - Wageningen Journal of Life Sciences 2020, 92, 1 -10.

AMA Style

Carla Cavallo, Domenico Carlucci, Valentina Carfora, Daniela Caso, Gianni Cicia, Maria Lisa Clodoveo, Teresa Del Giudice, Rossella Di Monaco, Luigi Roselli, Riccardo Vecchio, Bernardo De Gennaro. Innovation in traditional foods: A laboratory experiment on consumers’ acceptance of extra-virgin olive oil extracted through ultrasounds. NJAS - Wageningen Journal of Life Sciences. 2020; 92 (1):1-10.

Chicago/Turabian Style

Carla Cavallo; Domenico Carlucci; Valentina Carfora; Daniela Caso; Gianni Cicia; Maria Lisa Clodoveo; Teresa Del Giudice; Rossella Di Monaco; Luigi Roselli; Riccardo Vecchio; Bernardo De Gennaro. 2020. "Innovation in traditional foods: A laboratory experiment on consumers’ acceptance of extra-virgin olive oil extracted through ultrasounds." NJAS - Wageningen Journal of Life Sciences 92, no. 1: 1-10.

Journal article
Published: 01 September 2020 in Economia agro-alimentare
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The overexploitation of groundwater for irrigation purposes is a general problem affecting the management of common resources. The objective of this study was to analyze some of the policy options when facing this issue. A choice experiment was performed in order to elicit farmers' stated preferencesfor four policy instruments, namely i) implementation of a compulsory measurement system of groundwater extraction; ii) improved monitoring of rural areas in order to limit illegal access to groundwater; iii) reforming the groundwater tax system; iv) increasing the supply of reclaimed wastewater for irrigation. A survey was conducted in the Puglia region on a representative sample of 187 farmers, selected in the main hot-spot irrigated areas. A Random Parameter Logit Model was estimated using two covariates (i.e. size of irrigable farmland and farmers' awareness of groundwater shortage). Findings highlighted the farmers' preference for increasing the supply of water for irrigation (i.e. wastewater supply). Among the measures aiming to handle groundwater demand for irrigation, the respondents positively valued the enhancement of rural area monitoring to prevent illegal access, but they rejected a compulsory groundwater metering system. Finally, the methodological approach proved to be an effective tool to improve policy design, making the decisionmaking process more participatory.

ACS Style

Giacomo Giannoccaro; Ruggiero Sardaro; Rossella De Vito; Luigi Roselli; Bernardo C. De Gennaro. Politiche di gestione della risorsa idrica sotterranea a fini irrigui. Analisi delle preferenze degli agricoltori. Economia agro-alimentare 2020, 1 -27.

AMA Style

Giacomo Giannoccaro, Ruggiero Sardaro, Rossella De Vito, Luigi Roselli, Bernardo C. De Gennaro. Politiche di gestione della risorsa idrica sotterranea a fini irrigui. Analisi delle preferenze degli agricoltori. Economia agro-alimentare. 2020; (2):1-27.

Chicago/Turabian Style

Giacomo Giannoccaro; Ruggiero Sardaro; Rossella De Vito; Luigi Roselli; Bernardo C. De Gennaro. 2020. "Politiche di gestione della risorsa idrica sotterranea a fini irrigui. Analisi delle preferenze degli agricoltori." Economia agro-alimentare , no. 2: 1-27.

Journal article
Published: 14 August 2020 in Sustainability
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The conventionalization of organic agriculture has been described as a process in which organic agriculture increasingly adopts the features of conventional modes of production based on industrial farming methods. The increasing supply of organic products to the large retailers is considered the main driver of conventionalization. This process has negative implications for the agrobiodiversity of organic farming systems. The present study aims to investigate and analyze the impact of retailing strategies on the agrobiodiversity of organic farms. A survey of farms located in rural areas near large urban centers (three metropolitan regions in Southern Brazil and four Italian regions) was undertaken. Data was collected through face-to-face interviews based on a semi-structured questionnaire. The analysis indicates that the farms surveyed maintained a high level of agrobiodiversity and active participation in alternative food networks. Our findings point out that there was a significant and positive correlation between the crop richness index and the share of farm sales through alternative food networks. We conclude that adopting various forms of direct sale is the key factor in stimulating farms’ agrobiodiversity, but proximity to densely populated areas is a necessary precondition for the development of the short food supply chains needed to stimulate the diversification of organic agriculture.

ACS Style

Oscar Rover; Adevan Da Silva Pugas; Bernardo De Gennaro; Francesco Vittori; Luigi Roselli. Conventionalization of Organic Agriculture: A Multiple Case Study Analysis in Brazil and Italy. Sustainability 2020, 12, 6580 .

AMA Style

Oscar Rover, Adevan Da Silva Pugas, Bernardo De Gennaro, Francesco Vittori, Luigi Roselli. Conventionalization of Organic Agriculture: A Multiple Case Study Analysis in Brazil and Italy. Sustainability. 2020; 12 (16):6580.

Chicago/Turabian Style

Oscar Rover; Adevan Da Silva Pugas; Bernardo De Gennaro; Francesco Vittori; Luigi Roselli. 2020. "Conventionalization of Organic Agriculture: A Multiple Case Study Analysis in Brazil and Italy." Sustainability 12, no. 16: 6580.

Journal article
Published: 19 July 2020 in Nutrients
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Providing information to consumers through the label is a means for food companies to inform consumers about product’s attributes, including the country of origin (COO). In the EU, COO labeling has been made mandatory for several categories of food products, to enable consumers to make informed choices at the point of sale. In particular, Regulation (EU) No 29/2012 has introduced a mandatory country-of-origin labeling system for extra virgin olive oil (EVOO). In the present study, conducted in Italy, we test whether there is a price differential associated with the COO information for EVOO. To this end, we employ a hedonic price model and data about the purchase of EVOO products collected from 982 consumers at the supermarket checkout. Having interviewed these consumers, we also assess the share of EVOO consumers that correctly identify the country of origin of the product purchased. Our findings point out that, in Italy, the EVOO with domestic origin, indicated on the label, benefits of a premium price equal to +35% compared to the product labeled as blend of European EVOOs, while a discount of −10.8% is attached to EVOOs from a non-European origin. A significant share of consumers in our sample (19.04%) is, however, unable to correctly identify the origin of the EVOO purchased. This label misuse mostly occurs among consumers who report that they had purchased Italian EVOO, while they had actually purchased a blend of European EVOOs. Female and more highly educated consumers are less likely to misuse label information about the product’s origins.

ACS Style

Francesco Bimbo; Luigi Roselli; Domenico Carlucci; Bernardo Corrado De Gennaro. Consumer Misuse of Country-of-Origin Label: Insights from the Italian Extra-Virgin Olive Oil Market. Nutrients 2020, 12, 2150 .

AMA Style

Francesco Bimbo, Luigi Roselli, Domenico Carlucci, Bernardo Corrado De Gennaro. Consumer Misuse of Country-of-Origin Label: Insights from the Italian Extra-Virgin Olive Oil Market. Nutrients. 2020; 12 (7):2150.

Chicago/Turabian Style

Francesco Bimbo; Luigi Roselli; Domenico Carlucci; Bernardo Corrado De Gennaro. 2020. "Consumer Misuse of Country-of-Origin Label: Insights from the Italian Extra-Virgin Olive Oil Market." Nutrients 12, no. 7: 2150.

Journal article
Published: 18 May 2020 in Journal of Environmental Management
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Farmland can supply a wide variety of ecosystem services, i.e. provision of food and fibre, as well as regulating, supporting, recreational, aesthetic and cultural services. In addition, farmland can be characterized by the presence of anthropic elements, i.e. archaeological sites and historical rural buildings, from which the community can obtain further non-material benefits, namely cultural heritage values, recreation and tourism, etc. However, all these services and land components can be strongly influenced by different levels of farming intensity, a condition that can damage their capacity to supply the related functions (public goods). Such land-market failures could be adjusted by acquiring information on how the above non-farming characteristics, i.e. environmental, historical and cultural determinants, are capitalized in farmland value when farming intensity varies. To this aim, a real estate survey was carried out in Italy in order to investigate the land market of traded farms cultivated under specific crops and located in two areas with different levels of farming intensity. The analysis considered farming and non-farming determinants of selling price and used a hedonic model method based on the ordinary least squares regression corrected for spatial autocorrelation. The results highlighted that the farming determinants were capitalized in selling price as expected in both areas, while the impacts of the non-farming characteristics were extremely diversified between the areas. In the extensively farmed area, the environmental, historical and cultural determinants tended to be positively capitalized, thus favouring their preservation. However, in the intensively farmed area, these were positively or negatively capitalized according to whether or not their overexploitation could allow increased yields, respectively. In yet other cases, some non-farming determinants were not capitalized at all in either area. These trends provided useful insights for the design of ad hoc market-based schemes able to enhance land market functioning and the maintenance of these components in agricultural areas with different levels of farming intensity.

ACS Style

Ruggiero Sardaro; Piermichele La Sala; Luigi Roselli. How does the land market capitalize environmental, historical and cultural components in rural areas? Evidences from Italy. Journal of Environmental Management 2020, 269, 110776 .

AMA Style

Ruggiero Sardaro, Piermichele La Sala, Luigi Roselli. How does the land market capitalize environmental, historical and cultural components in rural areas? Evidences from Italy. Journal of Environmental Management. 2020; 269 ():110776.

Chicago/Turabian Style

Ruggiero Sardaro; Piermichele La Sala; Luigi Roselli. 2020. "How does the land market capitalize environmental, historical and cultural components in rural areas? Evidences from Italy." Journal of Environmental Management 269, no. : 110776.

Journal article
Published: 01 May 2020 in Sustainability
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In recent years, the environmental sustainability of agri-food systems has become a crucial issue. Agri-food firms are increasingly concerned with the implementation of viable environmentally friendly production processes. The environmental impacts of the table grape sector, as well as other fresh and not transformed food products, involve mainly the farming phase rather than the subsequent conditioning, transportation, packaging, and distribution phases. The purpose of this study was to assess the environmental impacts and the economic viability of three table grapes production models (i.e., early harvesting, normal harvesting, and delayed harvesting), based on the Italian tendone system, during the entire life cycle. The environmental impact analysis was performed using the life cycle assessment (LCA) approach, while the economic analysis was performed using the life cycle costing (LCC) approach. The results show that the early and the delayed production models generated the highest environmental burdens, but also the highest economic returns, compared to the normal harvesting production model. The main determinants of the environmental impacts and economic returns are discussed and some practical recommendations are given to improve the sustainability of all the surveyed production models, so to converge public and private interests.

ACS Style

Luigi Roselli; Arturo Casieri; Bernardo Corrado De Gennaro; Ruggiero Sardaro; Giovanni Russo. Environmental and Economic Sustainability of Table Grape Production in Italy. Sustainability 2020, 12, 3670 .

AMA Style

Luigi Roselli, Arturo Casieri, Bernardo Corrado De Gennaro, Ruggiero Sardaro, Giovanni Russo. Environmental and Economic Sustainability of Table Grape Production in Italy. Sustainability. 2020; 12 (9):3670.

Chicago/Turabian Style

Luigi Roselli; Arturo Casieri; Bernardo Corrado De Gennaro; Ruggiero Sardaro; Giovanni Russo. 2020. "Environmental and Economic Sustainability of Table Grape Production in Italy." Sustainability 12, no. 9: 3670.

Journal article
Published: 07 April 2020 in Journal of Functional Foods
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Innovation is fundamental for all agri-food companies to increase competitiveness. Being extra-virgin olive oil (EVOO) a traditional food product (TFP), the main obstacle to innovation is its traditional nature. This study evaluated consumers’ acceptance for an EVOO with a naturally increased content of poliphenols, as it has been extracted through ultrasounds. This product has been compared with a set of emerging innovations that may be introduced in the next future. To this end, a choice experiment was carried out bent on the estimation of a Latent Class Model (LCM). A nationally-representative sample of EVOO consumers were involved in a web-based interview. The LCM analysis highlighted three segments of consumers: (1) innovative; (2) traditionalist; (3) cautious. Results showed that there is cluster of consumers willing to accept this innovation, therefore its introduction on the market appears to be possibly successful.

ACS Style

Luigi Roselli; G. Cicia; T. Del Giudice; C. Cavallo; R. Vecchio; V. Carfora; Daniela Caso; Ruggiero Sardaro; D. Carlucci; Bernardo De Gennaro. Testing consumers’ acceptance for an extra-virgin olive oil with a naturally increased content in polyphenols: The case of ultrasounds extraction. Journal of Functional Foods 2020, 69, 103940 .

AMA Style

Luigi Roselli, G. Cicia, T. Del Giudice, C. Cavallo, R. Vecchio, V. Carfora, Daniela Caso, Ruggiero Sardaro, D. Carlucci, Bernardo De Gennaro. Testing consumers’ acceptance for an extra-virgin olive oil with a naturally increased content in polyphenols: The case of ultrasounds extraction. Journal of Functional Foods. 2020; 69 ():103940.

Chicago/Turabian Style

Luigi Roselli; G. Cicia; T. Del Giudice; C. Cavallo; R. Vecchio; V. Carfora; Daniela Caso; Ruggiero Sardaro; D. Carlucci; Bernardo De Gennaro. 2020. "Testing consumers’ acceptance for an extra-virgin olive oil with a naturally increased content in polyphenols: The case of ultrasounds extraction." Journal of Functional Foods 69, no. : 103940.

Journal article
Published: 01 October 2019 in Energy Policy
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ACS Style

Ruggiero Sardaro; Nicola Faccilongo; Luigi Roselli. Wind farms, farmland occupation and compensation: Evidences from landowners’ preferences through a stated choice survey in Italy. Energy Policy 2019, 133, 1 .

AMA Style

Ruggiero Sardaro, Nicola Faccilongo, Luigi Roselli. Wind farms, farmland occupation and compensation: Evidences from landowners’ preferences through a stated choice survey in Italy. Energy Policy. 2019; 133 ():1.

Chicago/Turabian Style

Ruggiero Sardaro; Nicola Faccilongo; Luigi Roselli. 2019. "Wind farms, farmland occupation and compensation: Evidences from landowners’ preferences through a stated choice survey in Italy." Energy Policy 133, no. : 1.

Journal article
Published: 01 June 2019 in Arab Journal for Plant Protection
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ACS Style

Ruggiero Sardaro; Luigi Roselli; Rinaldo Grittani; Maria Scrascia; Carlo Pazzani; Valentina Russo; Francesca Garganese; Carlo Porfido; Laura Diana; Francesco Porcelli. Community preferences for the preservation of Canary Palm from Red Palm Weevil in the city of Bari. Arab Journal for Plant Protection 2019, 37, 206 -211.

AMA Style

Ruggiero Sardaro, Luigi Roselli, Rinaldo Grittani, Maria Scrascia, Carlo Pazzani, Valentina Russo, Francesca Garganese, Carlo Porfido, Laura Diana, Francesco Porcelli. Community preferences for the preservation of Canary Palm from Red Palm Weevil in the city of Bari. Arab Journal for Plant Protection. 2019; 37 (2):206-211.

Chicago/Turabian Style

Ruggiero Sardaro; Luigi Roselli; Rinaldo Grittani; Maria Scrascia; Carlo Pazzani; Valentina Russo; Francesca Garganese; Carlo Porfido; Laura Diana; Francesco Porcelli. 2019. "Community preferences for the preservation of Canary Palm from Red Palm Weevil in the city of Bari." Arab Journal for Plant Protection 37, no. 2: 206-211.

Article
Published: 27 February 2019 in Organic Agriculture
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In this study, a choice experiment was performed to investigate consumer preferences and willingness to pay for a set of eco-labels on extra-virgin olive oil. Specifically, we tested three types of eco-labels indicating that the olive oil was (i) obtained from ancient trees, (ii) produced in mountainous areas, and (iii) obtained with sustainable water use. These three different eco-labels were analyzed in combination with the well-known organic label and other relevant attributes of extra-virgin olive oil. The choice experiment was based on a consumer survey carried out in Italy, the largest olive oil consuming country in the world, in January–February 2017. A market research agency recruited a nationally-representative total sample of 1061 participants who were involved in a web-based interview. Consumer choices were analyzed using a Random Parameter Logit model. The main result of the study is that, on average, Italian consumers are willing to pay a significant premium price for all the tested eco-labels on extra-virgin olive oil with the organic label being the most preferred eco-label. However, high heterogeneity in consumer preferences was also detected.

ACS Style

Giacomo Giannoccaro; Domenico Carlucci; Ruggiero Sardaro; Luigi Roselli; Bernardo De Gennaro. Assessing consumer preferences for organic vs eco-labelled olive oils. Organic Agriculture 2019, 9, 483 -494.

AMA Style

Giacomo Giannoccaro, Domenico Carlucci, Ruggiero Sardaro, Luigi Roselli, Bernardo De Gennaro. Assessing consumer preferences for organic vs eco-labelled olive oils. Organic Agriculture. 2019; 9 (4):483-494.

Chicago/Turabian Style

Giacomo Giannoccaro; Domenico Carlucci; Ruggiero Sardaro; Luigi Roselli; Bernardo De Gennaro. 2019. "Assessing consumer preferences for organic vs eco-labelled olive oils." Organic Agriculture 9, no. 4: 483-494.

Journal article
Published: 01 June 2018 in Food Research International
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Innovation is fundamental for all agri-food companies to increase competitiveness, however the industrial process of extra virgin olive oil (EVOO) has changed very little over the last few decades. As it is a traditional food product (TFP), the main obstacle to innovation is precisely its traditional nature. According to the literature, any innovation regarding TFPs should be considered in terms of the specific product, and market success mainly depends upon the perceptions and traits of consumers. The present study evaluated the willingness of consumers to buy an innovative EVOO obtained by ultrasound extraction (ultrasonic EVOO) through an ordered logit model. The sample was composed by 961 EVOO consumers. The average age of respondents was 39 and the majority were female (55.4%). At first, the respondents reacted almost equally to the idea of buying ultrasonic EVOO, with 49% of the sample stating they were not willing to buy the product and 51% stating that they were willing to. The major insight from our study is that consumers who are the most willing to buy the product are those who formed a positive quality perception after being introduced to the key characteristics of the new product. In addition, the willingness to buy seems to be higher for consumers who prefer EVOO with a fruity flavour and without a sweet taste, for consumers who attach great importance to the taste of food and with a higher than average educational level. This predominant role of consumers' perception in the case of innovative TFPs should, thus, be researched further.

ACS Style

Luigi Roselli; Gianni Cicia; Carla Cavallo; Teresa Del Giudice; Domenico Carlucci; Maria Lisa Clodoveo; Bernardo De Gennaro. Consumers' willingness to buy innovative traditional food products: The case of extra-virgin olive oil extracted by ultrasound. Food Research International 2018, 108, 482 -490.

AMA Style

Luigi Roselli, Gianni Cicia, Carla Cavallo, Teresa Del Giudice, Domenico Carlucci, Maria Lisa Clodoveo, Bernardo De Gennaro. Consumers' willingness to buy innovative traditional food products: The case of extra-virgin olive oil extracted by ultrasound. Food Research International. 2018; 108 ():482-490.

Chicago/Turabian Style

Luigi Roselli; Gianni Cicia; Carla Cavallo; Teresa Del Giudice; Domenico Carlucci; Maria Lisa Clodoveo; Bernardo De Gennaro. 2018. "Consumers' willingness to buy innovative traditional food products: The case of extra-virgin olive oil extracted by ultrasound." Food Research International 108, no. : 482-490.

Original articles
Published: 16 October 2017 in Journal of International Food & Agribusiness Marketing
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Over the past two decades, world olive oil consumption registered an impressive growth. Although olive oil consumption remains concentrated in the main producer countries surrounding the Mediterranean Sea (“traditional” markets), it is also growing rapidly in many other countries all over the world, where olive oil is still largely perceived as a novelty food (“nontraditional” markets). This study focuses on the Brazilian market of olive oil, which is one of the most important nontraditional markets in terms of both its dimension and growth rates. A hedonic price model has been used to evaluate whether, and to what extent, extrinsic cues impact on the retail price of olive oil. Data were collected via direct observation of several e-shops where Brazilian consumers could purchase olive oil. Results show that the retail price of olive oil is highly influenced by extrinsic cues such as branding, labeling, and packaging.

ACS Style

Luigi Roselli; Domenico Carlucci; Oscar José Rover; Bernardo De Gennaro. The Effects of Extrinsic Cues on Olive Oil Price in Brazil. Journal of International Food & Agribusiness Marketing 2017, 30, 1 -18.

AMA Style

Luigi Roselli, Domenico Carlucci, Oscar José Rover, Bernardo De Gennaro. The Effects of Extrinsic Cues on Olive Oil Price in Brazil. Journal of International Food & Agribusiness Marketing. 2017; 30 (1):1-18.

Chicago/Turabian Style

Luigi Roselli; Domenico Carlucci; Oscar José Rover; Bernardo De Gennaro. 2017. "The Effects of Extrinsic Cues on Olive Oil Price in Brazil." Journal of International Food & Agribusiness Marketing 30, no. 1: 1-18.

Original articles
Published: 02 October 2017 in Journal of Food Products Marketing
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In the early 1990s, the European Union established two main quality schemes: geographical indications (GIs) and organic production (OP). Despite the abundant literature on the EU quality schemes applied to many food categories, including extra virgin olive oil, in most studies, GIs and OP are analysed separately, under the assumption that they are independent. This study aims to prove that synergies exist between GIs and OP labels. We analysed EU labelling on GIs and organic attributes simultaneously using bivariate probit models, and also assessed the level of independence from each other. A survey was administered to Italian consumers to elicit their purchasing behaviour of olive oil. The results found a correlation between the two certifications, highlighting the promising use of both certifications for olive oil products.

ACS Style

Luigi Roselli; Giacomo Giannoccaro; Domenico Carlucci; Bernardo De Gennaro. EU quality labels in the Italian olive oil market: How much overlap is there between geographical indication and organic production? Journal of Food Products Marketing 2017, 24, 784 -801.

AMA Style

Luigi Roselli, Giacomo Giannoccaro, Domenico Carlucci, Bernardo De Gennaro. EU quality labels in the Italian olive oil market: How much overlap is there between geographical indication and organic production? Journal of Food Products Marketing. 2017; 24 (6):784-801.

Chicago/Turabian Style

Luigi Roselli; Giacomo Giannoccaro; Domenico Carlucci; Bernardo De Gennaro. 2017. "EU quality labels in the Italian olive oil market: How much overlap is there between geographical indication and organic production?" Journal of Food Products Marketing 24, no. 6: 784-801.

Journal article
Published: 01 October 2017 in Trends in Food Science & Technology
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The Italian olive oil supply chain is experiencing great economic difficulties competing in the world markets. The current market scenario is characterized by increasing levels of competition based on cost reductions. Starting from the insights on the Italian olive oil supply chain, this article discuss the possibility of adopting health claims as an effective tool to segment the broad trade category of extra virgin olive oil. We conclude that including a label with the health claim based on olive oil polyphenols content would be useful to effectively signal both the “highest quality” and the “healthiest” Italian extra virgin olive oils

ACS Style

Luigi Roselli; Maria Lisa Clodoveo; Filomena Corbo; Bernardo De Gennaro. Are health claims a useful tool to segment the category of extra-virgin olive oil? Threats and opportunities for the Italian olive oil supply chain. Trends in Food Science & Technology 2017, 68, 176 -181.

AMA Style

Luigi Roselli, Maria Lisa Clodoveo, Filomena Corbo, Bernardo De Gennaro. Are health claims a useful tool to segment the category of extra-virgin olive oil? Threats and opportunities for the Italian olive oil supply chain. Trends in Food Science & Technology. 2017; 68 ():176-181.

Chicago/Turabian Style

Luigi Roselli; Maria Lisa Clodoveo; Filomena Corbo; Bernardo De Gennaro. 2017. "Are health claims a useful tool to segment the category of extra-virgin olive oil? Threats and opportunities for the Italian olive oil supply chain." Trends in Food Science & Technology 68, no. : 176-181.

Journal article
Published: 22 December 2016 in Sustainability
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Food is central to human beings and their social life. The growing industrialization of the food system has led to a greater availability of food, along with an increasing risk perception and awareness in consumers. At the same time, there is an increasing resistance from citizens to the dominant model of production and a growing demand for healthy food. As a consequence, an increasing number of social networks have been formed worldwide involving the collaboration between producers and consumers. One of these networks, the Ecovida Agroecology Network, which operates in Southern Brazil, involves farming families, non-governmental organizations, and consumer organizations, together with other social actors. Using a qualitative approach based on participant observation and an analysis of documents, the article examines this network. The theoretical framework used is social innovation, which is commonly recognized as being fundamental in fostering rural development. Results show that Ecovida has instigated innovations that relate to its horizontal and decentralized structure, its participatory certification of organic food, and its dynamic relationship with the markets based on local exchanges and reciprocal relations. Furthermore, such innovation processes have been proven to impact on public sector policies and on the increasing cooperation between the social actors from rural and urban areas.

ACS Style

Oscar José Rover; Bernardo Corrado De Gennaro; Luigi Roselli. Social Innovation and Sustainable Rural Development: The Case of a Brazilian Agroecology Network. Sustainability 2016, 9, 3 .

AMA Style

Oscar José Rover, Bernardo Corrado De Gennaro, Luigi Roselli. Social Innovation and Sustainable Rural Development: The Case of a Brazilian Agroecology Network. Sustainability. 2016; 9 (1):3.

Chicago/Turabian Style

Oscar José Rover; Bernardo Corrado De Gennaro; Luigi Roselli. 2016. "Social Innovation and Sustainable Rural Development: The Case of a Brazilian Agroecology Network." Sustainability 9, no. 1: 3.

Journal article
Published: 01 July 2016 in Water Resources and Economics
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Bottled water has become a global business, and Italy is one of the largest producers and consumer countries in the world. However, the Italian bottled water market seems to have reached the maturity stage of its life cycle, and because competitive pressure has strongly increased in this market, producers need to revise their marketing strategies. A variety of products with different features and prices are now available on the market of bottled water, however it is unknown how the retail price of bottled water is affected by its attributes. We thus measured whether, and to what extent, the price of bottled water depends upon its extrinsic (brand, packaging, origin), and intrinsic characteristics (mineral composition). We estimated a hedonic price model using data collected via direct observation of the shelves in various Italian modern retail stores. Our results show that bottled water is highly differentiated and its retail price is mainly affected by extrinsic characteristics. On the basis of these results, several insights are provided for both practitioners and policy makers

ACS Style

Domenico Carlucci; Bernardo De Gennaro; Luigi Roselli. What is the value of bottled water? Empirical evidence from the Italian retail market. Water Resources and Economics 2016, 15, 57 -66.

AMA Style

Domenico Carlucci, Bernardo De Gennaro, Luigi Roselli. What is the value of bottled water? Empirical evidence from the Italian retail market. Water Resources and Economics. 2016; 15 ():57-66.

Chicago/Turabian Style

Domenico Carlucci; Bernardo De Gennaro; Luigi Roselli. 2016. "What is the value of bottled water? Empirical evidence from the Italian retail market." Water Resources and Economics 15, no. : 57-66.

Journal article
Published: 01 March 2016 in Agribusiness
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Olive oil consumption in the United States has more than tripled over the past two decades and imports have grown considerably, in particular from Mediterranean countries. This is due to the spread of the Mediterranean diet and increasing consumer awareness about the health benefits of olive oil. We investigated the role of the main extrinsic quality cues (size of container, product category, organic certification, geographical indications, country of origin, and brand) in affecting the price of olive oil sold in the U.S. e-commerce retail market. Using data from amazon.com, the leading e-retailer in the United States, a hedonic price model was estimated. Results show that all the considered extrinsic quality cues have a significant impact on the price of olive oil, with interesting implications for both practitioners and policy makers. [EconLit citations: Q110; Q130; Q170].

ACS Style

Luigi Roselli; Domenico Carlucci; Bernardo Corrado De Gennaro. What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E-Commerce Retail Market. Agribusiness 2016, 32, 329 -342.

AMA Style

Luigi Roselli, Domenico Carlucci, Bernardo Corrado De Gennaro. What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E-Commerce Retail Market. Agribusiness. 2016; 32 (3):329-342.

Chicago/Turabian Style

Luigi Roselli; Domenico Carlucci; Bernardo Corrado De Gennaro. 2016. "What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E-Commerce Retail Market." Agribusiness 32, no. 3: 329-342.