Social media and its applications are a part of daily life in Turkey and the rest of the world. In 2022, about 80.7 % of Turkey's population (69.9 million people) spent an average of 8 h daily using the Internet, providing a significant opportunity to encourage and influence tourists' purchase intentions through social media. This study aims to determine the effects of digital marketing and social media on tourist behaviours in Turkey. This study proposes a comprehensive model for the antecedents of tourists' behavioural intentions in their destination selection that can be found in the tourist destination online content (TDOC). The quality and user-friendly accessibility of the online information provides essential clues that influence tourists' behavioural intentions (intention to visit the destination and eWOM). Tourists' level of satisfaction with their first destination visits and the digital marketing interaction channels through which they share their experiences may positively affect their repeat visits/other tourists' behavioural intentions. Therefore, this study investigates the mediator effect of satisfaction and digital marketing interactions on the behavioural intentions of tourists of Eastern origin during their destination selection. Data was collected from 264 structured questionnaires and analyzed using partial least squares structural equation (PLS-SEM) modelling. Findings show that tourists' TDOC perceptions directly affect their behavioural intentions and that tourist satisfaction has a mediator role in the relationship between tourists' TDOC perceptions and behavioural intentions. Also, the results show that satisfaction and digital marketing interactions are important determinants of the intention to visit a tourist destination and eWOM intentions. Understanding tourists' perspectives on destination choice is crucial for policy makers, businesses and marketers as it will help formulate appropriate strategies to increase destination visits. In this respect, it is recommended to develop strategies to encourage tourists to share their experiences and satisfaction levels through digital marketing channels by improving the quality of products and services. Finally, the population of this study is limited to Turkey, and future research can extend this study to countries with different cultures and make new contributions to the related literature.
21 February 2024 in Journal of Environmental Management
Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel influencer endorsement (TIE) on revisit intention. A questionnaire was used to collect data from 513 TikTok influencers (individuals who frequently post videos on TikTok and have a large number of followers). A purposive sampling technique is used to collect data from TikTok influencers who create videos about food tourism in Pakistan. SmartPLS 4.4 was used with PLS-SEM. The empirical results suggest a positive and significant linkage of culinary memorable experience factors with MLX. The focal effects of MLX and TIE on revisit intention are significantly positive. Our findings further revealed that MLX partially mediated the linkage of culinary memorable experience factors with revisit intention, while TIE strengthened the positive relationship between MLX and revisit intention. The study's findings influence travel agents, local food providers, and marketing specialists who develop marketing strategies for local food tourism and online trip purchasing.
3 April 2022 in International Journal of Sustainable Development & World Ecology
Australia’s greenhouse gas emissions have been increasing for over four years, making it difficult to achieve the 2030 agenda to reduce emissions. Also, in recent decades, Australia has been experiencing a rapid increase in economic globalization. The critical question of policy concern is, ‘what are the environmental implications of rapid economic globalization in Australia?’ This article investigates the asymmetric effect of economic globalization on Australia’s carbon emissions using time series data from 1970 to 2018. To achieve the objective of this study, we apply the nonlinear autoregressive distributed lag (NARDL) approach. The results from the NARDL indicated that a positive change in economic globalization contributes to carbon emissions mitigation while a negative change in economic globalization increases carbon emissions. The results disaggregating economic globalization into financial and trade globalization revealed that a positive change in financial globalization reduces carbon emissions while a negative change in financial globalization increases carbon emissions. Contrarily, a positive change in trade globalization increases carbon emissions, while a negative change in trade globalization has a neutral effect on carbon emissions. We suggest that emphasis is required to enhance economic globalization and, specifically, financial globalization to achieve carbon neutrality in Australia.
Studies on technology adoption have generally found significant variations across cultures, with the literature suggesting a strong reluctance to adopt new technologies, particularly in non-western countries. Given the accelerated increase in remote working and collaboration during the COVID-19 crisis, this paper compares the determinants of sustainable technology adoption by employees across Western and Non-Western countries. Using a survey of 302 participants from 13 Western and non-Western countries, four proposed hypotheses were tested using structural equation modelling and multi-group comparisons. The empirical results suggest a significant positive relationship between perceived ease of use and usefulness, influencing employees’ attitudes towards using sustainable technologies. We also found a significant positive effect between attitude towards using sustainable technologies and actual use. The indirect effect of perceived usefulness and ease of use on actual use via attitudes towards using was also positive and significant. We, however, found no significant differences between Western and non-Western countries in terms of the adoption of sustainable technologies.
This paper assesses the relationship between corporate governance practices and the performance of pension funds in Ghana, which is an emerging market. Data for this study came from two sources: surveys of pension fund managers and annual financial reports of pension funds. Data analysis techniques include mean score ranking and panel regression. The results showed that corporate governance practices such as upholding the rights of shareholders to know the capital structure of the pension funds, equitable treatment of all shareholders, effective internal controls, and timely supervisory functions of audit committees influence the performance of pensions funds. In addition, ensuring proper board composition, the ethnic and gender diversity of board members affect the success of pension funds in the country. The study indicates that the current challenges facing pension funds in the country include poor investment decisions and market volatilities in the investment market. This study provides insight into the governance practices of pension funds. It is relevant for policies and corporate practices to be strengthened to enhance the performance of the firms.