Recent changes in national and international environmental policy place a lot of emphasis on electric vehicles (EVs) as they reduce ecological damage by eliminating emissions. However, given the products’ novelty, consumers have expressed mixed emotions about EV purchases. Skepticism surrounding EV reliability is a significant concern for potential adopters, primarily due to a lack of essential support. As a result, to resolve the problem of consumers’ mixed emotions toward EVs, it is necessary to understand how consumer environmental concerns (EC), attitudes, subjective norms and perceived behavioral control shape consumers’ intentions. Leveraging the modified and expanded version of the Theory of Planned Behavior (TPB), the current study developed and validated a conceptual model and hypotheses through cross-sectional research. Employing the snowball sampling method, we collected data from 274 respondents via an online survey. The study establishes that social pressure can impact individual ATT, fostering enduring benefits for respondentsʹ EC and behavioral intentions. Consequently, active involvement by EV manufacturers in advocating sustainable consumption is paramount to catalyzing future market growth. Our research is a ground-breaking attempt to determine EV interest among consumers. The nuanced findings hold implications for marketers/practitioners involved on the supply side of the EV business.
7 July 2021 in International Journal of Mental Health and Addiction
With the rapid growth of hospitality industry, many hoteliers have developed their online capabilities and evolved into competitive dual-channel service providers. In such a case, strategic consumers have more options to book a hotel enabling them to choose the best time and the best channel. This study aims at measuring service quality being offered by traditional hotels in Allahabad with the help of SERVPERF model. Besides, it also attempts to investigate the dimensionality, item structure and psychometric properties of the SERVPERF scale in Indian hotel industry. Findings reveal that SERVPERF scale fails to hold all the original items and hence, fails to confirm the standard item assemblage within the backdrop of hotel industry. In all, seven dimensions have emerged contrary to the original five-dimensions namely-tangibles, assurance, reliability, responsiveness and empathy. Besides this, there were also a number of considerable issues which form the basis for the current research. The outcome of the current study will be of help to managers of Indian hotel industry to analyze their service offerings with reference to the suggested seven key factors and accordingly develop strategies to highlight and prioritize them.