Recent changes in national and international environmental policy place a lot of emphasis on electric vehicles (EVs) as they reduce ecological damage by eliminating emissions. However, given the products’ novelty, consumers have expressed mixed emotions about EV purchases. Skepticism surrounding EV reliability is a significant concern for potential adopters, primarily due to a lack of essential support. As a result, to resolve the problem of consumers’ mixed emotions toward EVs, it is necessary to understand how consumer environmental concerns (EC), attitudes, subjective norms and perceived behavioral control shape consumers’ intentions. Leveraging the modified and expanded version of the Theory of Planned Behavior (TPB), the current study developed and validated a conceptual model and hypotheses through cross-sectional research. Employing the snowball sampling method, we collected data from 274 respondents via an online survey. The study establishes that social pressure can impact individual ATT, fostering enduring benefits for respondentsʹ EC and behavioral intentions. Consequently, active involvement by EV manufacturers in advocating sustainable consumption is paramount to catalyzing future market growth. Our research is a ground-breaking attempt to determine EV interest among consumers. The nuanced findings hold implications for marketers/practitioners involved on the supply side of the EV business.
Amidst the abundance of skincare options, the process of identifying the most fitting products is a daunting task. This challenge is further intensified when brands frequently lack transparency concerning their environment-friendly characteristics, fostering skepticism among consumers or potential adopters. As a result, to resolve the problem of consumers’ mixed emotions towards skincare brands, it is necessary to understand how greenwashing, green skepticism with two moderators (information quality and brand reputation) shape consumers’ intentions. Drawing on a theoretical conceptual model rooted in the consumer behavior literature, the present investigation tested the hypotheses through cross-sectional survey research. Using convenience sampling, 441 participants were recruited through social media platforms and skincare-related forums. This study establishes the mediating role of green skepticism and the direct impact of greenwashing on consumers’ purchase intentions. Consequently, the statistical significance of the path coefficients provide empirical support for the influence of greenwashing and green skepticism on consumers’ intentions. Our research contributes to the broader discourse on sustainable consumption, offering theoretical advancements and practical implications for the researchers, policymakers, and businesses involved in the Saudi Arabian skincare market.
1 January 2024 in Communications of the Association for Information Systems
AI-based Conversational Agents play a pivotal role in reshaping industries through automation and information exchange. Despite their prominence, gaps persist in tailoring CAs for optimal integration into businesses and society. Our study addresses this gap, focusing on CAs in banking, a crucial sector at the forefront of technological adoption. Through a mixed-method approach, combining scientometric techniques, Partial Least Squares Structural Equation Modeling, Necessary Condition Analysis, and Importance-Performance Mapping Analysis, we aim to understand the fit between banking CAs and consumer needs, by classifying, investigating, and isolating the necessary and important influencing elements contributing to the fit. The findings suggest that although three distinct factors relating to the individual (user), organization (banks), and system (CAs) play a role in the aforesaid integration, only organizational and systemic factors are crucial. Accordingly, our research contributes to information systems understanding and offers practical insights for stakeholders navigating the intricate dynamics of human-computer interaction.
3 August 2026 in Journal of Financial Services Marketing