This study examines how organizational culture influences corporate performance in the Ecuadorian service sector. The study employs four organizational culture features and twelve concepts for corporate performance using a self-designed online questionnaire, which were supplied to postgraduate students from academic programs at Universidad de Las Americas (UDLA) in Quito, Ecuador. The respondents were working as managers or employees in small Ecuadorian service firms. The operational items of the questionnaire to measure organizational culture and corporate performance were designed using the Denison model. The findings reveal a statistically positive relationship between organizational culture and firm performance. Moreover, involvement, adaptability, consistency, and mission affect the non-financial performance of the Ecuadorian service sector. Involvement is the critical determinant of the influence of organizational culture on corporate performance, while training shows the strongest association with organizational culture. This study provides a perspective on long-term organizational strategies, vision, and performance. Future research should include the characteristics of the studied firms to increase the effectiveness of the proposed model.

Purpose: Was examined the relationship between social culture, Industry 4.0 technologies, and organizational performance in companies from emerging countries.Design/methodology/approach: Were chose medium and large companies from emerging Latin American economies. Colombia and Peru as the most advanced economies, and Ecuador for being in the first phase of growth. It was Data from 428 workers collected through online surveys. The data analysis was carried out using a Structural Equation Model.Findings: The results indicated a relationship between Industry 4.0 technologies and organizational performance and social culture and organizational performance. Furthermore, social culture does not mediate the relationship between Industry 4.0 technologies and organizational performance. Differences were also found among countries. Evidence is provided that Industry 4.0 technologies and social culture lead to better organizational performance.Practical implications: This study showed that, in the context of analysis, the level of maturity regarding the use of 4.0 technologies of medium and large companies is still incipient. Provides (1) information on cultural differences, mainly in the dimensions of Masculinity, Power Distance, and Individualism; and (2) guidelines on the use of Industry 4.0 technologies and their implication in Organizational Performance.Originality/value: The research results provide knowledge of the relationship between 4.0 technologies, social culture, and organizational performance in the context of emerging economies where the subject has been little investigated.

This study examines the relationship between customer perception and financial corporate performance in the Ecuadorian banking environment. A self-designed online questionnaire was carried out to gather information regarding customer perception factors (tangibility, trust and service guarantee, empathy, customer satisfaction, and customer loyalty), while the financial data of the Ecuadorian banks were attained from their annual financial indicator reports (financial efficiency and liquidity). A total of 243 questionnaires were recollected and 219 were considered as the final valid data. SPSS 26 was utilized for data analyses. Structural equation modeling was used to test the hypotheses. Our findings revealed that customer perception has a positive and significant (at least at the 5% level) impact on the financial performance of banks. Similarly, customer loyalty is influenced by tangibility, trust and service guarantee, empathy, and customer satisfaction. Study results are mostly consistent with the banking environment of other countries, especially Nigeria, and Scandinavian nations. Bank managers might always prioritize the customer perception of the bank due to it being considered a strong predictor of the bank’s financial performance. This study provides a complete statistical and econometrical model with tangible and intangible factors of customer perception (qualitative variables) and it includes financial records (quantitative variables). The main limitation of our study is the calculation of the customer perception index because Ecuadorian institutions do not calculate it and thus, we estimate the index in our model. For future research, the suggestion is that a corporate governance index with a customer perception component is included to improve the model.

This research aimed to identify critical success factors and challenges faced by non-technical female entrepreneurs during the Covid-19 pandemic. Additionally, it aimed to explore the strategic financial, marketing, and safety responses taken by these entrepreneurs to sustain their businesses. Data was collected through interviews and surveys from 106 female entrepreneurs in Peru and 100 female entrepreneurs in Ecuador. Key findings revealed the importance of physical and mental health, as well as excellent customer service, for the success of non-technology-based businesses. Both countries expressed concerns about the risk of infecting family members. Resilience strategies included cost reduction and issuing bonds. Our research contributes to the understanding of non-tech female entrepreneurs and their businesses in Peru and Ecuador during the ongoing Covid-19 crisis. It highlights important factors for success and survival and addresses the significant challenges faced, as well as the strategic responses employed by these entrepreneurs within the Latin American context.

This research is the first to analyze the relationship between lifestyles and purchase intentions in first-generation bicultural consumers residing in Canada. It applies the Activities, Interests, and Opinions (AIO) model and the Theory of Planned Behavior (TPB) and includes education level as a moderating variable to find differences in consumption between the country of origin and the host country. A total of 194 personal surveys were administered. The data were analyzed using structural equation modeling and one-way analysis of variance (ANOVA), suggesting that subjective norm predicts purchase intention, being positively related to Health and Optimism and Household Oriented and Industrious, and negatively related to Self-reliance and Leadership. A negative impact was found between the education level and the subjective norm, which was significant concerning the host country. The study also revealed that the subjective norm is positively related to Health and Optimism and negatively related to Self-reliance and Leadership, improving the model’s predictive accuracy when the educational level is involved. The findings demonstrate the usefulness of TPB and provide marketers with better identification of psychographic market segments.