Ana Belén Tulcanaza-Prieto

Dr. Ana Belén Tulcanaza-Prieto

Universidad de Las Américas, Quito, Pichincha, Ecuador
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Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 February 2020 in Sustainability
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Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
HSHoKyun Shin
HoKyun Shin
Younghwan LeeYounghwan Lee
Younghwan Lee
Chang Won LeeChang Won Lee
Chang Won Lee
This study explores the relationship between corporate performance and corporate social responsibility (CSR) initiatives in the Ecuadorian banking environment. The first model employs both return on assets and return on equity as proxy for the financial performance while the second model includes the non-financial corporate performance constructs collected by a self-designed online questionnaire. We found a statistically positive relationship among CSR initiates and the financial and non-financial indicators in corporate performance. Our findings revealed that economic, legal, ethical, and philanthropic responsibility initiatives positively affect the non-financial corporate performance of the Ecuadorian banking environment. Similarly, the non-financial corporate performance is significantly positively influenced by the customer’s brand trust, customer’s brand loyalty, customer’s perception of quality, and customer satisfaction. Study results are mostly consistent with the banking environment of other countries, especially in Bangladesh, Pakistan, and Lebanon. Customers of the Ecuadorian banking environment perceived banks as socially responsible entities and Ecuadorian banks invest resources in CSR activities as a corporate governance policy to increase their financial and non-financial performance. Future research should include a corporate governance index with a CSR component as an independent variable to increase statistical models’ power.

16 August 2023 in Sustainability
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Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
Chang Won LeeChang Won Lee
Chang Won Lee
This study reviews the relationship between customer perception factors and AI-enabled customer experience in the Ecuadorian banking industry. The study employs a self-designed online questionnaire with five factors for customer perception (convenience in use, personalization, trust, customer loyalty, and customer satisfaction) and two categories for AI-enabled customer experience (AI-hedonic customer experience and AI-recognition customer service). The final valid dataset consisted of 226 questionnaires. The data analysis and the hypotheses tests were conducted using SPSS 26 and structural equation modeling, respectively. The main findings displayed that all five customer perception factors (individual and joint effect) have a positive and significant effect (at least at the 5% level) on AI-enabled customer experience, AI-hedonic customer experience, and AI-recognition customer service in the Ecuadorian banking industry. Study results are aligned with previous findings from other countries, particularly the banking environment in the United Kingdom, Canada, Nigeria, and Vietnam. The AI techniques involved in the financial sector increase the valuation of customer experience due to AI algorithms recollecting, processing, and analyzing customer behavior. This study contributes a complete statistical and econometric model for determinants of AI-enabled customer experience. The main limitations of the study are that, in the analysis of the most demanded AI financial services, not all services and products are included and the inexistence of a customer perception index. For upcoming research, the authors recommend performing a longitudinal study using quantitative data to measure the effect of AI-enabled customer experience on the Ecuadorian banks’ performance.

12 November 2021 in Administrative Sciences
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Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
IAIliana E. Aguilar-Rodríguez
Iliana E. Aguilar-Rodríguez
CACarlos Artieda
Carlos Artieda
This study examines how organizational culture influences corporate performance in the Ecuadorian service sector. The study employs four organizational culture features and twelve concepts for corporate performance using a self-designed online questionnaire, which were supplied to postgraduate students from academic programs at Universidad de Las Americas (UDLA) in Quito, Ecuador. The respondents were working as managers or employees in small Ecuadorian service firms. The operational items of the questionnaire to measure organizational culture and corporate performance were designed using the Denison model. The findings reveal a statistically positive relationship between organizational culture and firm performance. Moreover, involvement, adaptability, consistency, and mission affect the non-financial performance of the Ecuadorian service sector. Involvement is the critical determinant of the influence of organizational culture on corporate performance, while training shows the strongest association with organizational culture. This study provides a perspective on long-term organizational strategies, vision, and performance. Future research should include the characteristics of the studied firms to increase the effectiveness of the proposed model.

Verified
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Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
Younghwan LeeYounghwan Lee
Younghwan Lee
In this study, we investigate whether effective corporate governance (CG) intervenes in the relationship between real earnings management (REM) and firm value (FV) by introducing Korean market data. We find that management’s opportunistic REM behavior is no longer effective for firms characterized by strong CG. More importantly, our interaction and robustness analyses show evidence indicating that CG plays an effective monitoring role in preventing management from engaging in opportunistic REM activities, and FV ceases to experience the decrease associated with REM activities as a consequence.

12 March 2025 in Sustainability
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Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
JRJairo Rivera
Jairo Rivera
Chang Won LeeChang Won Lee
Chang Won Lee
This study explores the determinants of financial literacy (FL) and the relationship between FL, financial inclusion (FI), and financial well-being (FW-B) in the Ecuadorian banking industry. It also tests the moderating role of digital literacy (DL) on the relationship between FL-FI, FL-FW-B, and FI-FW-B. This study employs a self-designed online questionnaire with a structural equation model to prove the relationship between variables. Among 321 collected data, the final valid dataset consisted of 294 registers. The main findings revealed that (i) financial behavior (FB), financial attitudes (FA), and financial skills (FS) have a significant and positive influence over FL, (ii) FL positively affects FI and FW-B, (iii) FI has a positive and significant relationship with FW-B, and (iv) DL does not moderate the relationship between variables, given DL depends on socio-economic factors (especially educational aspects) and the degree of technology and innovation adopted by digital banking customers. Study results are aligned with previous studies in the United States, India, Greece, and Finland. This study contributes to the research by offering a complete view of the importance of transcendence of the presence of FL in educational programs to improve the FI, financial development, and FW-B of banking customers. The study limitation is the absence of the FL index in the Ecuadorian environment. For future research, the study recommends performing a longitudinal study of FL and FI and including different statuses and categories to test the econometric model.

12 March 2020 in Sustainability
Verified
Journal Article
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Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
Younghwan LeeYounghwan Lee
Younghwan Lee
JKJeong-Ho Koo
Jeong-Ho Koo
This study examines how leverage affects real earnings management (REM) in non-financial firms listed on the Korea Composite Stock Price Index from 2010 to 2018 by employing total, short-term, and long-term debt ratios (i.e., leverage) as independent variables and four REM metrics as dependent variables. We find a significant positive relationship between leverage and REM in suspicious firms, whereas the effect of leverage is insignificant in non-suspicious firms. We also find that the positive relationship between both variables is stronger in the second half of the fiscal year, which shows the prevalence of the seasonality of REM, as managers collect high-frequency financial information during this period. These findings are consistent with those in the literature that managers increase firm leverage and REM activities to reduce their probability of being discovered, since financial statements in the interim quarters are not often audited. Our study complements the literature by introducing quarterly data to identify clearly REM activities and detect the strongest effect on the relationship between REM and leverage. Moreover, our results from the two-stage least square (2SLS) regression analysis are consistent with our previous findings.